Experience

SCMDOJO

• United Arab Emirates
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Digital Content and Communication Strategist

  • Mar 2021 - Present

  Responsible for driving strategic conversations for the brand internally and with key stakeholders to develop, design and evolve storytelling that considers all aspects of the customer journey. Take Ownership and lead high-impact projects, write strategic narratives that support various stages of content engagement and content types, and identify gaps and opportunities for continuous improvement. Posses an entrepreneurial mindset and 10+ years experience in communication and content strategy, with proven track record of developing, implementing, and delivering strategic narratives. Have a deep insight and understanding of the power of strategy, digital products, and product marketing supporting the content development process. Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Digital Content and Communication Strategist

  • Apr 2020 - Present

  I am a Self-Employed communication and branding strategist. Currently offering consulting services to a Canada based coaching company. The company has global coaching programs for job seekers, free lancers and businesses. My assignment is focused at Branding, Communication and Marketing strategy. I am a Self-Employed communication and branding strategist. Currently offering consulting services to a Canada based coaching company. The company has global coaching programs for job seekers, free lancers and businesses. My assignment is focused at Branding, Communication and Marketing strategy.



BOL Network

• Pakistan
• Media Production
• 400 - 500 Employee

• Manager Broadcast Communication

  • May 2014 - Mar 2019

  Liaised with Program Production department for the production of all the program and channel related promotional campaigns Produced and directed launch and program promos for all the 23 segments/programs for BOL News Managed content for marketing and sales collateral and communications for perspective clients across all platforms. Displayed tact and cultural awareness in high profile campaigns without compromising creativity and integrity of original concepts Devised and directed shoots, voice over talent, compositors and graphic artists. Organized shooting schedules with film production crews. Managed the production and coordination of video content for the social media. Show less



Shaw Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Technical Service Representative

  • Sep 2015 - Apr 2016

  Provide knowledgeable technical support and troubleshooting guidance pertaining to network, Internet, cable, digital phone, and computer issues Deliver exceptional customer experience and look for opportunities to improve business and elevate customer experiences Promote and sell the features, advantages, and benefits of Shaw products and services to customers. Employ time management and multi-tasking skills to maintain high service levels. Thoroughly document customer interactions and escalate potential service issues. Provide feedback to leadership teams to improve environment Show less



Elevation Pvt. Ltd.

• United Kingdom
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2009 - Jul 2013

  Prepared information and provided creative input for marketing proposals and conducted presentations to prospective clients; offered comprehensive suggestions to engage audiences and increase outreach. Establishing precise and measurable objectives, priorities, tasks, timelines, and responsibilities for each campaign in order to effectively manage productivity of all marketing plans, campaigns, and projects for clients. Ensured Communications and branding consistency for all marketing collaterals, campaigns and projects; identified opportunities to promote customer stories, capitalize on customer success, and contact customers for content marketing initiatives. Monitored and reviewed qualitative and quantitative results on all marketing campaigns to measure effectiveness as per set targets; communicated final results to clients in person, via phone, and email. Understand client business and objectives, and contributes to strategic goals of agency and client business, with a curious and creative mind Develop natural curiosity of industry, competitive and client category, maintaining working and up-to-date knowledge Build strong rapport with clients, internal teams, and agency partners, ensuring ongoing trust and collaboration Show less



Promotrix Official Channel Parter for Sony Ericsson

• Marketing Communications Manager

  • Jul 2006 - Oct 2009

  Actively managed digital marketing campaigns, developing tactical recommendations to improve performance, with a specialization in the following digital ad channels - Paid Search, Display/Programmatic Media Buying, Digital Audio, Digital Out of Home, TV or digital video ad buying Developed and supervised trade marketing network in 9 major cities in Pakistan; hired and trained approximately trade marketing teams in 9 cities of Pakistan, in order to successfully promote Sony Ericsson products and boost sales. Developed reporting and back-checking processes within parameters established by promoters and merchandisers; provided accurate retailer/customer feedback and sales data on daily basis in person. Planned and implemented strategic outdoor marketing campaigns (e.g. billboards and signs on buses, cars, buildings, marketplaces, and shops Show less



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Information Centre Manager

  • Aug 2001 - Jun 2006

  Successfully led 9-person team that answered approximately 16,000 phone queries per month relating to secondary education, post-secondary education, and IELTS (English language aptitude) examinations in the United Kingdom Guaranteed all customer enquiries were dealt with in accordance with British Council customer service standards Attended education fairs, secondary and post-secondary institutions, and cultural events to create awareness regarding BCIC, increased new target audience size by approximately 15% Planned and coordinated activities of staff, convention personnel, or clients for over 100 British Council arts events including concerts, book lunches, theatre performances, and poetry competitions etc. Show less