Experience

Dutch Passion
• Netherlands
• Retail
• 1 - 100 Employee
• Brand Manager

  • Aug 2019 - Present


TAP Digital Media / Visca Web

• Content Marketing Manager (CAN, USA)

  • Sep 2015 - Sep 2018

  Took ownership of a cross-functional digital content strategy that engaged up to 30k monthly users amongst a leading affiliate sports betting network in North America.- Defining and nurturing a vision for the growth of our premium brands, guiding stakeholders in picturing the culture of sports betting as well as the content gaps and opportunities that presented to us in the respective countries.- Developing consumer-centric lines of content, from blog segments to topic clusters and interactive creative assets (infographics, videos, photo galleries), as part of a global content roadmap including 300 creative assets per month.- Driving a creative team of 20 contributors for the production of onsite/offsite content from ideation to post-publication while assisting our marketing executive in closing deals and nurturing partnerships with North-American sports media.- Monitoring campaigns performances against the KPI’s, translating Google Analytics insights to actionable plans, identifying key areas of improvement SEO-wise and recommending new ways of content dissemination through organic channels. - Developing a business-growth mindset by constantly looking out of the scope of content publishing. Initiated CMS and process improvements as well as the development of strategic product features, from new template pages to sports widgets.- Learning agile methodologies as I experienced a pivot role between the board as well as the creative, marketing and development teams. Used tools like Aha, Asana or Jira in order to centralize our business/production needs and streamline workflows. Show less

• Content Marketing Manager (FRA, ITA)

  • Sep 2013 - Sep 2015

  Managed the transition from a keywords-driven to an audience-driven content strategy for brands like footendirect.com and parissportifs.com (media sold €8.2m in 2018).- Developing segments of sticky content (infographics, polls, photo galleries,...) while ensuring quality standards in terms of SEO, readability and added-value for users.- Initiating a video email-marketing campaign that led to a highly engaging influencer strategy. Edited a weekly video prediction (FCP) and crafted emails (Aweber).- Closing deals and nurturing partnerships with 1st and 2nd-tier French sports media for the publication of guest posts as well as the promotion of off-site betting contests.- Growing over 10K-followers social accounts for both our livescore and betting products. Eventually nurtured our relationship with returning users, driving a “pool betting” group involving members of parissportifs.com forum or managing footendirect.com contest from setting the T&Cs to promoting winners on social platforms.- Showing a strong ability to lead creative teams towards the same goal. Recruited, trained and empowered 10 copywriters. Co-animated country managers training sessions. Ensured the duplication of the French on the Italian market.- Assististing the development team in optimizing our livescore and betting products as well as mobile apps (url mapping, users experience, new features). Show less

• Digital Content Specialist (FRA)

  • Jun 2010 - Sep 2013

  Executed keyword-driven content campaigns that grew highly convertible traffic on a network of livescore and betting products, following the opening of legal online sports betting in France.- Publishing daily news, interviews, betting predictions and bankroll management tips. - Participating in our link-building efforts. Marketed French sports media leads for the integration of our livescore API. Wrote various gamers-driven guest-posts and business-centric assets such as presentations of our mobile apps and/or sports widgets. - Assisting stakeholders in identifying key areas of improvement for a steeper traffic/conversion growth, from pitching new content ideas to generating call-to-actions.- Thinking out of the box. Successfully pushed for the adaptation of our livescore widgets for our betting products, which led to the creation of thousands of valuable pages. Show less


20 Minutes
• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Intern Print Journalist (Grand Paris)

  • Jan 2010 - Feb 2010

Relaxnews
• France
• Investment Management
• Intern Web Journalist (Leisure)

  • May 2009 - Sep 2009

Editions Castel
• 1 - 100 Employee
• Intern Novel Translator (English to French)

  • Jun 2007 - Aug 2007