Małgorzata Walczak

Marketing Design Executive at The British School Warsaw
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Contact Information
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • Polish Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Professional working proficiency

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Bio

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Experience

    • Poland
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Marketing Design Executive
      • Jun 2023 - Present

      Development and execution of the whole suite of marketing collaterals (internal and external facing publications: brochures, handbooks, annual yearbook, ads, flyers, posters, signage, gifts as well as social media & web graphic content) ensuring global brand guidelines and tone of voice is met and consistently applied across all touchpoints. Leading role in championing brand guidelines across school community and supporting other departments in correct application of those. Development and execution of the whole suite of marketing collaterals (internal and external facing publications: brochures, handbooks, annual yearbook, ads, flyers, posters, signage, gifts as well as social media & web graphic content) ensuring global brand guidelines and tone of voice is met and consistently applied across all touchpoints. Leading role in championing brand guidelines across school community and supporting other departments in correct application of those.

    • Real Estate
    • 1 - 100 Employee
    • Graphic Designer
      • Jun 2017 - Jun 2023

      My area of expertise: Web/UI design, typesetting & pre-press, books and illustration; I create graphics for advertising and marketing. I design both for print & digital. I cooperate with: • Akkademus Innovations for Education I was working on several educational projects: – UI design and brand identity of electronic gradebook E-kids – UI design, brand identity and maintenance of visual consistency of educational platform for kindergardens Dwujęzyczny Przedszkolak – UI design of e-learning platform: Medical English My duty was also to design all printed and digital materials for marketing and promotional purposes (i.e. brochures, diplomas, logos, ads, leaflets, offers for new clients, SM graphics). I designed, typeset and prepress educational materials such as: – coursebook (for Medical English course) – cookbook for children As a freelance graphic designer/consultant I cooperated with: – Print of love (Miła drukarnia) – designing sets of wedding stationery – Wygodna Dieta – graphics for advertising, marketing, social media; also creating campaigns for SM and cooperating with influencers; online marketing duties – Black Cat Escape Room – graphics for advertising – Spot – print materials for in-house use like certificates, letterheads – Wydawnictwo Maestrium – illustration, book design and prepress My portfolio: walczakm.myportfolio.com | www.behance.net/malgorzwalczak Show less

    • Poland
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Proofreader
      • Apr 2020 - Jan 2023
    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Mentee
      • Apr 2019 - Jul 2019

      I took part in DareIT mentoring program in which I was learning UI design principles. During 18 hours of individual meeting with my mentor I have discussed following subjects: 1. Principles of visual perception and composition (Gestalt, hierarchy of type, color theory) 2. Interface: types, layers 3. Mobile Interfaces characteristic: iOS, Android 4. Design guidelines of mobile UI design: size, grid, responsiveness, interactions 5. Design system 6. Methodology of work in IT: Agile, Scrum, Lean; 7. Ways of collaborations UI>Dev In the end we were analysing my UI projects. Show less

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Online Marketing Assistant
      • Mar 2017 - Jul 2017
    • Türkiye
    • Defense and Space Manufacturing
    • 1 - 100 Employee
    • Content Editor and Proofreader
      • Oct 2016 - Feb 2017
    • Online Marketing Assistant
      • May 2016 - Aug 2016
    • Online marketer
      • Aug 2015 - May 2016
    • Teacher of Polish language
      • Aug 2014 - Jan 2016

      - Conducting classes of Polish language and culture in group of 3-4 years old children - Organizating cultural events and promotional actions - Writing and preparing documents - Organizing marketing actions - Conducting classes of Polish language and culture in group of 3-4 years old children - Organizating cultural events and promotional actions - Writing and preparing documents - Organizing marketing actions

Education

  • School of Information Technology and Management WIT in Warsaw
    Bachelor's degree, Graphic Design
    2020 - 2023
  • ESNE, University School of Design , Innovation and Technology
    Bachelor's degree, Graphic Design
    2023 - 2023
  • Expose Sp. z o.o.
    2D graphic design & prepress intense course
    2018 - 2019
  • Uniwersytet w Białymstoku
    Master’s Degree, Polish Studies
    2009 - 2014
  • University of Pécs
    Slavic Studies
    2011 - 2012

Community

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