Experience

Kop&Kande

• Denmark
• Retail
• 100 - 200 Employee

• Marketing & Omnichannel Director

  • Apr 2021 - Present

• CMO / Marketingchef

  • Dec 2017 - Apr 2021

  As the CMO of Kop & Kande I am responsible for E-commerce, Customer Service and all aspects of Marketing. I am leading a team of twelve great colleagues and specialists working within the three above mentioned areas.My main responsibility is to ensure, that all relevant consumers know, why they should shop at Kop & Kande - and to make it easy for them to do so. In stores and online.To achieve this overall goal, several initiatives are set in motion - among others:- Team management - ensuring talent and development relevant for the journey- Focus on the consumer journey - hereunder optimisation and prioritising of all touchpoints- Data driven approach - tracking, testing, evaluation and more agile adjustments- Gamification to engage consumers and create leads- Marketing automation focus - to work smarter and utilise cross-channel opportunities based on data- Brand focus and alignment across all channels - CSR sponsorship with Julemærkefonden - Internal process optimisation- Influencer collaborations - hereunder also micro influencers via the Brandheroes agency- Klub Kop & Kande / customer club development by ensuring more value for the members - Customer service tracking and evaluation based on Zendesk- Internal educational sessions Show less



PanzerGlass

• Denmark
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Digital Manager

  • Sep 2016 - Nov 2017

  My main responsibilities were to build a strong digital presence for the PanzerGlass brand - focusing on the consumers. To achieve this overall goal, an omnichannel approach was taken, where the digital channels played a major role. Among the main achievements were: - Quality content and campaigns were developed - focusing on both visual and textual communication - for all relevant channels - Social media channels were prioritised and developed through quality content and continuous consumer engagement - Gamification was introduced to the brand and utilised for consumer engagement and lead generation via the LeadFamly platform - Sponsorship collaborations in general was introduced to the brand - and setup with the famous e-sport team Astralis and football superstar Ronaldo. - Utilisation of data to evaluate marketing performance was introduced to the brand Show less



hummel

• Denmark
• Apparel & Fashion
• 700 & Above Employee

• Global Communication & Community Manager

  • Mar 2015 - Aug 2016

  My main responsibilities as the Global Communications & Community Manager at hummel were the following:- Managing a team of 5 specialists within social media, copywriting, event planning, karma/CSR initiatives, project management and campaign development, planning and execution - Ensuring an omnichannel approach to all marketing activities (combining all relevant channels when launching campaigns - e.g. sponsor clubs, ambassadors, social media, website, key accounts/in-store, apps, newsletters etc.)- Creation of guidelines for all colleagues in 25 countries to follow - to ensure the fulfillment of the hummel OBOV (one brand one voice) initiative- Close collaboration with other departments and colleagues in our local countries - to ensure knowledge sharing and process optimisation- Ensuring that my team and I reached the KPI's set for every year - Developing our Kids Community- That we based our activities on data - continuously monitoring, split-testing and analysing best practices to meet the needs of our target audiences in the best possible way- Continuous growth of our community/fan-base. Over a period of 3 years, I - together with my team - have been responsible for the following results: - Facebook: From 200.000 to 1.760.000 fans while maintaining a great engagement rate - Instagram: From 100 to 60.000 followers - Newsletters: From 15.000 to 90.000 subscribers - YouTube: Initating a professional use of the channel - hummel mobile football game: 225.000 downloads and real life activation across 8 countries in Europe - Kids Community: Launch in January 2015 on Instagram , Facebook and hummelkids.com Show less

• Online Communicator

  • Jan 2013 - Mar 2015

  As the Online Communicator at hummel, my main responsibilities were:- Daily management of a social media assistant, trainees and student helpers- Initiating a professionalised approach to social media - including strategy, planning and execution- Global control of all social media channels - hereunder teaching best practices to colleagues in various countries- Hands-on community management - planning and executing content for all social media channels and website - Showcasing results to ensure management support for prioritising social media- Project planning and execution in relation to the hummel mobile football game app- Collaboration with and activation of sponsor clubs- Collaboration with other departments and colleagues in various countries Show less



BESTSELLER

• Denmark
• Apparel & Fashion
• 700 & Above Employee

• Online Marketing Coordinator at VERO MODA

  • Aug 2012 - Dec 2012

  - Facebook community management- Coordination and alignment of 21 Facebook administrators- Instagram, Pinterest and blog tasks- Intranet communication- Translations coordination

• PA (Personal Assistant) for Executive Brand Director, Lisbeth Holm Højgaard, at VERO MODA

  • Jul 2011 - Aug 2012

  Work tasks:- Planning and coordination of events- Preparing and planning of presentations and internal communication- General assistance and sparring with Lisbeth Holm HøjgaardBenefits:Insights into the top-management of a large organisation- Experience with juggling many assignments at once and keeping the overview- Ability to keep tight deadlines in a hectic environment



LHFence

• Aarhus

• Communications and Marketing Consultant (freelance)

  • Jan 2010 - Sep 2012

  LHFence is a small company which designs, produces and sells machines for the agricultural industry. Machine examples are a fence uncoiling machine, a pole hammer and an earth auger. The primary focus for LHFence is to produce machines of high quality - which at the same time are better, lighter and easier to handle for the people using them on a daily basis. LHFence is a small company which designs, produces and sells machines for the agricultural industry. Machine examples are a fence uncoiling machine, a pole hammer and an earth auger. The primary focus for LHFence is to produce machines of high quality - which at the same time are better, lighter and easier to handle for the people using them on a daily basis.



Randers Kommune

• Government Administration
• 700 & Above Employee

• Communications and Digitalisation Project Employee

  • May 2009 - Jun 2011

  I worked with a variety of projects within the fields of digitalisation, communications and marketing. One of my primary tasks was to ensure a good collaboration between the citizen service centre, the IT department and the communications department, so that Randers municipality would move forward in regards to a more user friendly website, better self-service solutions, more lean inspired processes, and better equipped employees in regards to helping the citizens utilise the online self-service possibilities. I was also in charge of collaboration with external stakeholders such as software suppliers, newspapers, marketing agencies and the like, as I handled the marketing and communication activities for the citizen service centre. My daily tasks also included being responsible for the info-screens directed at the citizens, newsletters, website editing and the like. Show less



Musikhuset Aarhus / Concert Hall Aarhus

• Aarhus, Denmark

• Sales Assistant (student job)

  • Jul 2006 - Nov 2010

  My primary task was to be of assistance to customers - giving advice face-to-face and over the phone on suitable shows and events for the wide variety of customers who visited the Concert Hall. Furthermore, it was essential to have a good collaboration with the restaurant, the guards, the administration and external stakeholders when events were held at the Concert Hall - as well as keeping a calm appearance in busy periods. My colleagues and I represented the Concert Hall when customers walked through the doors, and that made us responsible for a warm welcome and a positive first experience. I worked at the Concert Hall during my studies - and I remained connected for quite some time after I completed my studies, due to the exceptional positive working environment and amazing colleagues. Show less



Royal Denship

• Balticagade 15, Aarhus, Denmark

• Marketing Coordinator

  • Feb 2009 - Mar 2009

  My responsibilities as Marketing Coordinator at Royal Denship was to ensure high quality in the marketing activities - online and offline. I had contact to an agency and focused on the creation of convincing print materials as well as optimisation of the website - herunder photos, texts etc. Furthermore, I participated in a German fair and collaborated closely with the sales department. Unfortunately, Royal Denship went bankrupt, and thus my employment ended after app. one month. My responsibilities as Marketing Coordinator at Royal Denship was to ensure high quality in the marketing activities - online and offline. I had contact to an agency and focused on the creation of convincing print materials as well as optimisation of the website - herunder photos, texts etc. Furthermore, I participated in a German fair and collaborated closely with the sales department. Unfortunately, Royal Denship went bankrupt, and thus my employment ended after app. one month.



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Internship & Project Employee (communications)

  • Oct 2007 - Sep 2008

  My overall tasks at The LEGO Group focused on communications & CMS tasks. Specifically, I worked with the development of a new intranet built on Microsoft Sharepoint. I also wrote my Master Thesis within this field - evolving around the new intranet as a new knowledge-sharing-platform for both office and production employees. I wrote stories for the intranet and printed, internal magasine. And when other departments needed communication assistance, I functioned as an advisor on specific matters. During my time at the LEGO Group, I also participated in other internal projects such as optimization of e.g. school group visits at the LEGO HQ and tour around the production facilities etc. Show less