Account Executive

• Jun 2022 - Present

Marketing Coordinator

• Aug 2021 - May 2022

● Managed all marketing strategy and implementation for UC Athletics Concessions, contributing to $3 million in revenue generated for the account● Managed a team of 4 interns, planning, scheduling, and executing events around the account to generate awareness and buzz around meal plans and dining services● Created and executed marketing strategy for the client, streamlining the customer experience and maximizing meal plan sales and retention● Developed posts and other materials for the account’s social media page, leading to an increase in engagement of 5% in 3 months

Lead Campus Brand Ambassador

• Aug 2019 - Nov 2019

Led a team of 6 other brand ambassadors for a period of 3 months.Developed leadership and communication skills while actively participating in brand events around the University of Cincinnati Campus.Generated the 2nd highest amount of coupon code redemptions from our brand activations out of 57 other markets. Led a team of 6 other brand ambassadors for a period of 3 months.Developed leadership and communication skills while actively participating in brand events around the University of Cincinnati Campus.Generated the 2nd highest amount of coupon code redemptions from our brand activations out of 57 other markets.

Intern

• May 2017 - Sep 2018

Assisted in ethnographic market research to build data-driven insights to positively impact our client and their business objectiveo Conducted qualitative interviews with multiple respondents in different US marketso Synthesized respondent interviews and analyzed response patters to develop insights for our client’s brand strategyCreated and implemented company social media campaign to increase reach and recognizability of the consulting brando Took first steps toward building company social media presence for business development opportunitiesAssisted in project management duties including Proposal of Work drafting, client correspondence and project logistics to ensure a smooth process throughout our client projects