Malcolm Lu Weihao

Brand Manager at avita
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, Singapore, SG
Languages
  • English Professional working proficiency
  • Chinese Limited working proficiency

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Bio

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Experience

    • Singapore
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Brand Manager
      • Jan 2016 - Present

      Responsible for overseeing the creation packaging, marketing collaterals, and branding for Avita's wide range of products, as well as implementing the companies multiple social media channels, including Facebook, Instagram and Youtube, bringing avita into the digital marketing age. Responsible for overseeing the creation packaging, marketing collaterals, and branding for Avita's wide range of products, as well as implementing the companies multiple social media channels, including Facebook, Instagram and Youtube, bringing avita into the digital marketing age.

    • Staff Photographer
      • Aug 2014 - Apr 2015

      Local Review is a start up company, dealing with real estate properties locally in Singapore. Malcolm's jobscope within the company was primarily to photograph & edit images of local real estate properties, neighbourhoods, landmarks, landscapes and every day scenes which showcased the real likes of Singapore.Secondary jobscope included graphic design work for the companies website, sourcing for online information for our property database and database management. Discussions and brainstorming on site functionality as well as user experience was an important part of the job scope as the site phase progresses.

    • Singapore
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Communications Executive
      • Mar 2009 - Jul 2011

      Malcolm was part of the Marketing team which oversaw Product design & development. In 2010, Malcolm Designed the branding and packaging for Avita's star product, Celergen Switzerland and was part of the planning team which brought the product to the market in Singapore as well as overseas.Smaller roles at Avita included creating Store Display and Decor, planning for promotional events as well as sales promotions with the Operations and Logistics Teams, and most importantly communicating and liaising with Avita's distributors.

Education

  • LASALLE College of the Arts
    Ba (Hons) In DesignCommunication, Image Communications
    2011 - 2014
  • RMIT University
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2005 - 2009

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