Malcolm Lu Weihao
Brand Manager at avita- Claim this Profile
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English Professional working proficiency
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Chinese Limited working proficiency
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Bio
Experience
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avita
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Singapore
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Wellness and Fitness Services
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1 - 100 Employee
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Brand Manager
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Jan 2016 - Present
Responsible for overseeing the creation packaging, marketing collaterals, and branding for Avita's wide range of products, as well as implementing the companies multiple social media channels, including Facebook, Instagram and Youtube, bringing avita into the digital marketing age. Responsible for overseeing the creation packaging, marketing collaterals, and branding for Avita's wide range of products, as well as implementing the companies multiple social media channels, including Facebook, Instagram and Youtube, bringing avita into the digital marketing age.
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Staff Photographer
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Aug 2014 - Apr 2015
Local Review is a start up company, dealing with real estate properties locally in Singapore. Malcolm's jobscope within the company was primarily to photograph & edit images of local real estate properties, neighbourhoods, landmarks, landscapes and every day scenes which showcased the real likes of Singapore.Secondary jobscope included graphic design work for the companies website, sourcing for online information for our property database and database management. Discussions and brainstorming on site functionality as well as user experience was an important part of the job scope as the site phase progresses.
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avita
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Singapore
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Wellness and Fitness Services
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1 - 100 Employee
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Communications Executive
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Mar 2009 - Jul 2011
Malcolm was part of the Marketing team which oversaw Product design & development. In 2010, Malcolm Designed the branding and packaging for Avita's star product, Celergen Switzerland and was part of the planning team which brought the product to the market in Singapore as well as overseas.Smaller roles at Avita included creating Store Display and Decor, planning for promotional events as well as sales promotions with the Operations and Logistics Teams, and most importantly communicating and liaising with Avita's distributors.
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Education
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LASALLE College of the Arts
Ba (Hons) In DesignCommunication, Image Communications -
RMIT University
Bachelor's degree, Business, Management, Marketing, and Related Support Services