Experience

EVA Cosmetics - Egypt

• Cosmetics
• 1 - 100 Employee

• Marketing Budget Manager | Internal Auditing

  • 2021 - Present

  Egypt Key Highlights: - Take responsibility for overseeing and managing the company's marketing budget while closely monitoring pricing strategies. - Demonstrate proficiency in forecasting company revenues and product performance to support strategic planning and decision-making. - Collaborate effectively with the CFO to formulate the company's budget, identifying potential areas for cost savings and efficiency improvements. - Ensure that all marketing activities align with the company's… Show more Key Highlights: - Take responsibility for overseeing and managing the company's marketing budget while closely monitoring pricing strategies. - Demonstrate proficiency in forecasting company revenues and product performance to support strategic planning and decision-making. - Collaborate effectively with the CFO to formulate the company's budget, identifying potential areas for cost savings and efficiency improvements. - Ensure that all marketing activities align with the company's strategic objectives, adhere to local regulations, and comply with industry codes of practice. - Conduct rigorous financial analysis to guarantee that all operations remain within the established budget, enabling cost-effective and sustainable business practices. - Prepare detailed reports on budget expenditures and offer recommendations to senior management for any necessary budget adjustments. - Establish robust budget management controls to ensure the company achieves its primary objectives and financial targets. - Engage in research, development, and analysis of operational expenditures and cost data, comparing them with actual costs to identify areas for optimization. - Monitor and evaluate the performance of the marketing department's budget, proactively addressing any deviations from planned financial objectives. - Define clear marketing objectives and develop suitable strategies to attain these goals, while also determining the allocation of the marketing budget to activities with the highest potential impact. - Employ comprehensive market analysis to gain a deep understanding of the target audience and define the company's core marketing objectives. - Continuously monitor the performance of marketing campaigns, analyzing data and measuring results against predefined key performance indicators (KPIs). - Actively participate in budget meetings, overseeing the implementation of the approved budget to ensure financial discipline and adherence to the established plan.

• Marketing Intelligence Manager | Market Research

  • 2016 - 2021

  Egypt Key Highlights: - Systematically collected daily data about the company's market dynamics and conducted precise analyses to identify market opportunities and formulate effective market entry strategies. - Engaged in active communication with partners, as well as marketing and sales leaders, to identify critical priorities and address pressing business concerns. - Demonstrated adept budget management skills by efficiently allocating the marketing budget to various activities based on… Show more Key Highlights: - Systematically collected daily data about the company's market dynamics and conducted precise analyses to identify market opportunities and formulate effective market entry strategies. - Engaged in active communication with partners, as well as marketing and sales leaders, to identify critical priorities and address pressing business concerns. - Demonstrated adept budget management skills by efficiently allocating the marketing budget to various activities based on their priority and impact. - Conducted in-depth assessments of performance indicators and analysed customer data to gain insights and facilitate data-driven decision-making. - Gathered comprehensive intelligence on competitors, analysing their offerings, sales strategies, pricing models, and marketing effectiveness to pinpoint service gaps and leverage them to the company's advantage. - Delivered valuable recommendations to senior management, providing strategic insights derived from market and competitive intelligence. - Ensured the accuracy and alignment of all digital marketing data with business objectives through meticulous validation. - Conducted surveys to capture customer feedback on the company's products using various channels such as telephone, email, personal interviews, and online platforms. Analysed the survey results to contribute to the company's market expansion. - Devised targeted questionnaires to gather intelligence on competitors, using their positions as a foundation to develop strategic approaches. - Presented insightful recommendations and results to internal stakeholders and executive leadership, fostering informed decision-making and strategic alignment.



Akhnaton Trading and Distribution- EVA Group Limited

• Egypt
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Internal Audit Manager | Accounting

  • Nov 2003 - 2015

  Egypt Key Highlights: - Detected and addressed any deviations in the company's plan and policies, safeguarding the company's financial resources. - Played a key role in managing the company's information, business, and administrative activities. - Developed and executed the annual internal audit plan, ensuring thorough oversight. - Conducted meticulous reviews of accounting records and generated compliance reports to verify adherence to company regulations. - Identified and resolved… Show more Key Highlights: - Detected and addressed any deviations in the company's plan and policies, safeguarding the company's financial resources. - Played a key role in managing the company's information, business, and administrative activities. - Developed and executed the annual internal audit plan, ensuring thorough oversight. - Conducted meticulous reviews of accounting records and generated compliance reports to verify adherence to company regulations. - Identified and resolved errors in administrative and financial processes, implementing effective solutions. - Conducted audits of employee monthly salaries and overtime wages, ensuring accuracy and compliance. - Formulated the company's annual financial plans by scrutinizing accounts, and meticulously managing expenses and revenues. - Maintained regular follow-ups on files, personnel affairs, and various administrative activities, ensuring smooth operations. - Enforced adherence to company policies among employees. - Conducted in-depth analysis and evaluation of accounting documents and statements. - Offered valuable proposals about financial and administrative risks and their associated costs. - Assured the accuracy and correctness of all financial information presented to senior management. - Contributed to the company's success by devising a plan that enhanced risk management effectiveness. - Evaluated the company's performance and operations with objectivity and impartiality. - Ensured alignment with the company's laws and instructions, fostering compliance. - Collaborated closely with financial auditors and accountants to enhance financial management and reporting. Show less