Experience

MedMolds

• Pakistan
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Client Relations Specialist

  • sty 2022 - – obecnie



Artistic Milliners

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Marketing Team Lead

  • sie 2021 - sty 2022

  • Experimented with a variety of organic and paid acquisition channels such as content creation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis• Worked closely with East Coast and West coast offices, as well as Product Development department to perform above tasks effectively• Deployed successful marketing campaigns for new collections and launches • Implementation of strategy from ideation to execution• Built strategic relationships and partnered with key industry players, agencies and vendors• Assisted in preparing and monitored the marketing budget to allocate funds appropriately • Oversaw and approved marketing material, from website banners to hard copy brochures and other brand communication collateral • Managed teams for photoshoot and fashion campaigns for new product launces• Measured and reported on the performance of marketing campaigns, gain insight and assess against goals• Analyzed consumer behaviour and adjusted email and advertising campaigns accordingly



Kayal (Private) Limited

• Pakistan
• Apparel & Fashion
• 1 - 100 Employee

• Head Of Retail Operations

  • wrz 2020 - wrz 2021

  • Responsible for curation of all visual merchandise in the store• Heading all operational systems and logistics for Kayal Karachi• Holding art events and pop ups in the store space• Managing/hiring/training sales staff• Record-keeping and reporting to the finance at HQ.• Evaluation and inventory management for Karachi outlet• Investigating market trends and customer feedback.• Addressing customer’s feedback/complaints for Karachi and directing the complaint to relevantdepartment.• Devising marketing and engagement strategies for the brand to increase viewership and footfall(involves social media marketing, marketing campaigns, collaborations with artists and creatives)• Contribution to brand website blog Kissa, centered around South Asian visual arts and culture



Queen's University

• Canada
• Higher Education
• 700 & Above Employee

• Teacher's Assistant

  • sie 2018 - kwi 2019

  Teacher’s Assistant (Department of Political Science)• Assisted two professors over the course of one academic year as Teacher’s Assistant to 55 students • Organized, planned and conducted tutorials twice a week, as classes in addition to course lectures• Responsibilities included grading all assignments, quizzes, essays and final exams• Assisted the students with their queries regarding course work, served as the first person of contact between the students and the department • Held workshops on writing, managing work and exam reviews • Created lesson plans for tutorials and expanded on the course work topics through extra readings and material



Prime Human Resource Services (Pvt) Ltd

• Pakistan
• Human Resources Services
• 100 - 200 Employee

• Research Associate for Executive Search

  • lip 2017 - wrz 2017

  Involved in research oriented and diversified tasks, including but not limited to:• Targeted research for particular industries• Tracking and identifying prospective candidates• Conducting initial telephonic assessment to ensure basic requirements are met with• Liaising with consultants to make sure that research, requirements and results are compatible • Communication of the job role to the candidate and understanding the requirements of the client• Formatting profiles, updating database, recruitment software and research lists



Lyceum School

• Team Coach

  • wrz 2016 - sty 2017

  ◆ Training A-level students in advanced debate rhetoric by holding weekly training sessions ◆ Conducting research and analysis workshops based on International Relations (IR) frameworks ◆ Implementing marketing and recruitment procedures, streamlining registration online and increasing revenue 15% for upcoming conferences in 2016-2017◆ Conducting training on academic writing and documentation for committee procedures and conferences◆ Lead the team to two 'Best Delegation', and two 'Second Best Delegation' victories at inter school and inter city Model United Nation conferences (ROTMUN, BAYMUN, MUNIK, LUMUN) ◆ Faculty advisor and trainer for delegation to Boston for Harvard Model United Nations, with 8/8 awards received as an international delegation



Hudson Institute

• Think Tanks
• 100 - 200 Employee

• Summer Intern/ Research Assistant

  • cze 2016 - paź 2016

  South Asia Department:• Contributed weekly articles and blogs for website publications• Assisted scholars and seniors with book research• Helped restore Dawn Archives (news pieces) from year 1947 onwards• Submited material for weekly newsletter South Asia Department:• Contributed weekly articles and blogs for website publications• Assisted scholars and seniors with book research• Helped restore Dawn Archives (news pieces) from year 1947 onwards• Submited material for weekly newsletter



Shirkat Gah - Women Resource Centre

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• Summer Intern

  • cze 2014 - sie 2014

  ◆ Worked under the law and advocacy & sexual and reproductive health departments ◆ Supporting and facilitating capacity building initiatives on domestic laws with staff◆ Background research and analysis of provincial domestic violence laws and drafting of materials for position papers, policy briefs, comparison reports for bills, workshops, trainings, and legal materials◆ Editing/formatting of domestic violence bills (and policy proposals) for provinces: Baluchistan and Sindh◆ Writing blogs/extensive research for NGO records and forums on politico-social issues◆ Translation of primary research (surveys/interviews) on unsafe abortion in Pakistan from Urdu to English



The Lyceum

• Director

  • sie 2011 - lut 2012

  ◆ Adapted French play 'La Putain respectueuse' by Jean Paul-Sarte into a bi-lingual production 'Nina and the Snake Bracelet' ◆ Script editing ◆ Casting, stage management, and creative direction of the play ◆ Performed at the Pakistan American Cultural Centre◆ Received critical appreciation by French Consulate General in Pakistan ◆ Adapted French play 'La Putain respectueuse' by Jean Paul-Sarte into a bi-lingual production 'Nina and the Snake Bracelet' ◆ Script editing ◆ Casting, stage management, and creative direction of the play ◆ Performed at the Pakistan American Cultural Centre◆ Received critical appreciation by French Consulate General in Pakistan



The News International

• Media Production
• 1 - 100 Employee

• Summer Intern

  • cze 2010 - sie 2010

  ◆ Editing and extensive formatting for print magazines◆ Material research for exclusive columns ◆ Media presentations for in-work seminars ◆ Surveys & presentations of hot-topic issues; homosexuality laws in Pakistan, media censorship rights ◆ Brainstorming for featured columns in print newspaper magazine ◆ Contacting editors, authors, and writers for promotion events of company ◆ Editing and extensive formatting for print magazines◆ Material research for exclusive columns ◆ Media presentations for in-work seminars ◆ Surveys & presentations of hot-topic issues; homosexuality laws in Pakistan, media censorship rights ◆ Brainstorming for featured columns in print newspaper magazine ◆ Contacting editors, authors, and writers for promotion events of company