Experience

Lovense

• Singapore
• Recreational Facilities
• 1 - 100 Employee

• Japan Marketing Manager

  • Dec 2019 - Present



Newport, Ltd.

• Japan
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2019 - Oct 2019

  Reporting to Brand Manager of Dermalogica division.-Identify, prioritize and find business opportunities to start E-commerce business in Japan.-Set up an owned E-commerce and Rakuten including logistics and customer service from scratch. Achieved a trial CV rate of 20% and a sales CV rate of 1.8 % within 3 months after the launch.-Provide direction and optimization tactics in planning and execution of customer acquisition campaigns across key acquisition channels, including, but not limited to: SEM, display/retargeting, social, mobile and email.-Work with cross functional teams and realize omni-channel experiences for customers.



Gildan

• Canada
• Textile Manufacturing
• 700 & Above Employee

• E-commerce Marketing Supervisor

  • Dec 2017 - Mar 2019

  Reporting to VP of E-commerce in HQ and VP of Sales in Asia.(Gildan / American Apparel)・Analyze Japanese E-commerce landscape and fashion market, identify and evaluate business opportunities.・Serve as the primary point of contact and build long-term relationships with Amazon.・Analyze sales,inventory and ads campaign data.・Prepare pricing and product assortment strategy.・Negotiate contracts and close agreements to maximize profits.・Resolve conflicts and provide solutions for operations.・Ensure operations department will guarantee on time replenishment according to E-commerce needs.・Develop and set KPIs to monitor performance of digital marketing activities.・Report to VP of marketing In HQ and Country Manager in Japan.



Pirelli

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Trade Marketing Specialist/ Project Manager for product launch

  • Jan 2016 - Dec 2017

  Reporting to Marketing Director in Japan.Responsibilities-Map out trade marketing annual and seasonal plans , implement and see them through to completion.-Develop POS materials/catalogues and promotional campaigns by coordinating inputs from sales, customers and managers.-Plan sell-in promotions to assist in achieving sales targets.-Organize events for dealers and press.-Monitor the effectiveness of activities with ROI and reported to management.-Develop and execute plans to boost sales through E-commerce channel.(Amazon)-Update content on CRM and Face Book ,and monitor KPIs of activities.-Assist in managing marketing budget.Accomplishments -Reduced time spent on dealing with delivery of promotional materials by 100 -150 hours a month and reduced the delivery time by 200 percent by means of switching from using merely a warehouse providing company to 3 PL company( I proposed the plan to the management and implemented it )I achieved to create efficiency without a rise of the entire logistics cost.-Led marketing team members for new product launch as a project manager.Developed a tyre label, organized a driving test run ads on magazines ,developed catalogues and a promotional movie within a tight timeframe.



Enhance Auto

• Japan
• Automotive
• 1 - 100 Employee

• International marketing specialist(African Market)

  • Feb 2014 - Jan 2016

  Online/Offline，E-commerce(African Market)ResponsibilitiesMerchandising-Analyze data and create a daily/weekly /monthly purchase plan.-Select models, colors and conditions of cars and bid prices on cars at auctions on a daily basis.Inbound Sales-Change prospects into customers.-Visit customers and collect market information and maintain relation ships with them.Purchasing-Manage a list of cars that failed to pass inspections and negotiate with providers to get best deals for spare parts and arrange schedule for the next inspection.Operations-Handle with inquiries from customers and make phone calls to provide product information and receive orders.-Arrange schedules for repairing cars to pass inspections required by authorities in African countries on a tight timeline.Creative -Create brouchurs, leaflets and promotional goods.-Write content for blogs and Facebook.Supervise customer support-Supervise customer support members in Tanzania, Kenya and Uganda.- Give feed back on how better African colleagues can deal with customers.