Makenzy Leonard
Social Media Manager at CBC Medical Staffing- Claim this Profile
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Bio
Credentials
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Social Media Marketing
HootsuiteDec, 2022- Nov, 2024 -
Certified Digital Marketing Professional
Digital Marketing InstituteAug, 2022- Nov, 2024
Experience
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CBC Medical Staffing
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Social Media Manager
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Feb 2023 - Present
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement - Managed client accounts (Facebook & Instagram), including serving as the main point of contact, answering questions and responding to comments/ DMs - Captured and edited high quality photos and videos, creating them into captivating Reels or TikTok’s - Captured and highlighted different events the company went to to help build brand awareness - Developed and maintained brand image and identity using logos and fonts. - Used editing and graphic design tools to create content and visuals for social channels - Prepared monthly calendar to manage online content across multiple platforms - Tracked social media metrics to determine audience growth rate, volume and reach Show less
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Wishbone Pet Care
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Sugarland, TX
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Social Media Marketing Assistant
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Mar 2022 - Present
- Developed and designed multiple social media post on Canva using the company’s style guide - Managed client accounts (Facebook & Instagram), including addressing inquiries and applying feedback to meet customer needs - Created social content for Instagram, Facebook and TikTok for 25-50 year olds seeking tips for their pets and pet services - Identified target audience and developed optimized communication plans to engage and interest individuals - Captured and edited high quality photos on Adobe’s Lightroom - Created video content using products from the store to engage customers - Demonstrated event planning/ researching skills to help boost brand awareness - Prepared monthly calendar to manage online content across multiple platforms - Tracked social media metrics to determine audience growth rate, volume and reach - Captured and edited high quality photos on Adobe’s Lightroom Show less
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Urban Unity INC
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Intern
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Dec 2022 - Feb 2023
- Researched different influencers for brands to partner with for their campaigns - Found influencers that matched the niche of the company - Outreached to different influencers, pitching them the brands campaign - Researched different influencers for brands to partner with for their campaigns - Found influencers that matched the niche of the company - Outreached to different influencers, pitching them the brands campaign
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Like Minds Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern (Temporary)
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Sep 2021 - Dec 2021
- Developed and designed multiple social media post on Canva and Mojo using the company’s style guide - Utilized Microsoft Excel to categorize news reporters, writers, and social media influencers the company could work with - Scheduled post for Facebook, LinkedIn and Instagram using Hootsuite - Developed and designed multiple social media post on Canva and Mojo using the company’s style guide - Utilized Microsoft Excel to categorize news reporters, writers, and social media influencers the company could work with - Scheduled post for Facebook, LinkedIn and Instagram using Hootsuite
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Bath & Body Works
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Sep 2019 - Nov 2021
- Drove sales through engagement of customers, suggestive selling, and sharing product knowledge - Demonstrated effective communication skills, being open to feedback and the ability to take action on it - Assisted with inventory, including receiving and stocking merchandise. - Processed cash and credit payments as a cashier, using point-of-sale (POS) systems. - Balanced more than $2,000 in cash daily - Drove sales through engagement of customers, suggestive selling, and sharing product knowledge - Demonstrated effective communication skills, being open to feedback and the ability to take action on it - Assisted with inventory, including receiving and stocking merchandise. - Processed cash and credit payments as a cashier, using point-of-sale (POS) systems. - Balanced more than $2,000 in cash daily
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Dollar Tree Stores
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Retail
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700 & Above Employee
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Sales Floor Associate
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Jul 2018 - Nov 2019
- Assisted with merchandising the store and replenishing stock - Assisted with shipment, unloaded boxes off the truck, and put the boxes in their correct spots - Maintained a high level of good customer service - Assisted with merchandising the store and replenishing stock - Assisted with shipment, unloaded boxes off the truck, and put the boxes in their correct spots - Maintained a high level of good customer service
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Zoes Kitchen
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United States
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Restaurants
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500 - 600 Employee
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Hostess/ Cashier
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Sep 2015 - Dec 2016
- Adhered to safety and sanitation procedures - Restocked stations and kept the store clean and organized - Delivered a unique and memorable experience to each of the guests - Demonstrated the ability to cross train across the restaurant to ensure rapid growth - Adhered to safety and sanitation procedures - Restocked stations and kept the store clean and organized - Delivered a unique and memorable experience to each of the guests - Demonstrated the ability to cross train across the restaurant to ensure rapid growth
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Education
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Houston Baptist University
Bachelor's degree, Marketing -
2018 - 2021
Alvin Community College
Associate's degree, Health Science
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