MaKenzi McSmith

Vice President Marketing at All Points Media
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Contact Information
us****@****om
(386) 825-5501

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MacKenzie Legg

Makenzi is my go-to vendor for all things print. I am constantly impressed by her level of customer service she brings to the table. I can ALWAYS count on Mak to come through for me, even under the tightest deadlines. She is one of a kind and I would highly recommend working with her.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President Marketing
      • May 2020 - Present

      Develop and Implementation of brand strategy | Develop marketing strategy for new + existing products | Overseeing + fulfilling marketing strategy including campaigns, events, digital marketing and PR | Plan, direct and coordinate marketing plan | Manage and develop Social Media strategy and content marketing | Work closely with the sales teams to provide them with appropriate sales tools, marketing materials and presentations | Developing and delivering marketing and communication strategies for the organization | Undertake continuous analysis of competitive environment and trends | Competitor research | Identify potential customers | Build brand awareness | Support sales team and lead generation efforts | Organize company conferences and events | Show less

    • United States
    • Printing Services
    • 1 - 100 Employee
    • VP of Marketing
      • May 2020 - Present

      Develop and Implementation of brand strategy | Develop marketing strategy for new + existing products | Overseeing + fulfilling marketing strategy including campaigns, events, digital marketing and PR | Plan, direct and coordinate marketing plan | Manage and develop Social Media strategy and content marketing | Work closely with the sales teams to provide them with appropriate sales tools, marketing materials and presentations | Developing and delivering marketing and communication strategies for the organization | Undertake continuous analysis of competitive environment and trends | Competitor research | Identify potential customers | Build brand awareness | Support sales team and lead generation efforts | Organize company conferences and events | Show less

    • Marketing Director
      • Sep 2015 - Apr 2020

      Strategic planning from initial concepts to the final campaign | Meeting clients to discuss advertising needs | Creating campaigns that meet the client's needs | Solving any problems and making sure deadlines are met | Checking and reporting on the campaign's progress | Keeping in contact with the client at all stages of the campaign | Managing budgets | Market research

  • MacDonald Media
    • Portland, Oregon Area
    • Media Account Coordinator
      • Oct 2014 - Sep 2015

      Service our clients by strategizing | work on media plans | brainstorming | overseeing all parts of the media plan from initial concepts, to plan recommendation to presentation, to trafficking and confirming Service our clients by strategizing | work on media plans | brainstorming | overseeing all parts of the media plan from initial concepts, to plan recommendation to presentation, to trafficking and confirming

    • United States
    • Executive Offices
    • Executive Assistant
      • Jan 2014 - Oct 2014

      Market research | Client development | Program management | Sales training | Develop effective presentations | Detail-Oriented organization Market research | Client development | Program management | Sales training | Develop effective presentations | Detail-Oriented organization

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2013 - Sep 2013

      Promoted all PepsiCo beverages in the Lane County area | Planned over 20 local events promoting PepsiCo and Bigfoot Beverages | Managed between 1-10 employees throughout the internship | Engaged with customers and clients directly at events and helped plan the events. Promoted all PepsiCo beverages in the Lane County area | Planned over 20 local events promoting PepsiCo and Bigfoot Beverages | Managed between 1-10 employees throughout the internship | Engaged with customers and clients directly at events and helped plan the events.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • May 2010 - Sep 2013

      Performed daily assistant manager tasks | Made callbacks to clients, 30 per day | Made cold calls to small businesses throughout the United States 50-70 per day | Updated social network sites | Reviewed resumes and cover letters from out of state sales representatives. Performed daily assistant manager tasks | Made callbacks to clients, 30 per day | Made cold calls to small businesses throughout the United States 50-70 per day | Updated social network sites | Reviewed resumes and cover letters from out of state sales representatives.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2013 - Jun 2013

      Compiled research of local hotels, promotions and activities held in Eugene | Input information into databases | Created guest books for local and special guest members | Toured and escorted guests around Inn at the 5th and the local Inn at the 5th Market | Promoted monthly promotions by walking downtown conversing with local businesses Compiled research of local hotels, promotions and activities held in Eugene | Input information into databases | Created guest books for local and special guest members | Toured and escorted guests around Inn at the 5th and the local Inn at the 5th Market | Promoted monthly promotions by walking downtown conversing with local businesses

Education

  • University of Oregon
    Bachelor of Arts (B.A.), Advertising and Public Relations
    2010 - 2014

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