MaKenzi McSmith
Vice President Marketing at All Points Media- Claim this Profile
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Topline Score
Bio
MacKenzie Legg
Makenzi is my go-to vendor for all things print. I am constantly impressed by her level of customer service she brings to the table. I can ALWAYS count on Mak to come through for me, even under the tightest deadlines. She is one of a kind and I would highly recommend working with her.
MacKenzie Legg
Makenzi is my go-to vendor for all things print. I am constantly impressed by her level of customer service she brings to the table. I can ALWAYS count on Mak to come through for me, even under the tightest deadlines. She is one of a kind and I would highly recommend working with her.
MacKenzie Legg
Makenzi is my go-to vendor for all things print. I am constantly impressed by her level of customer service she brings to the table. I can ALWAYS count on Mak to come through for me, even under the tightest deadlines. She is one of a kind and I would highly recommend working with her.
MacKenzie Legg
Makenzi is my go-to vendor for all things print. I am constantly impressed by her level of customer service she brings to the table. I can ALWAYS count on Mak to come through for me, even under the tightest deadlines. She is one of a kind and I would highly recommend working with her.
Experience
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All Points Media
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United States
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Advertising Services
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1 - 100 Employee
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Vice President Marketing
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May 2020 - Present
Develop and Implementation of brand strategy | Develop marketing strategy for new + existing products | Overseeing + fulfilling marketing strategy including campaigns, events, digital marketing and PR | Plan, direct and coordinate marketing plan | Manage and develop Social Media strategy and content marketing | Work closely with the sales teams to provide them with appropriate sales tools, marketing materials and presentations | Developing and delivering marketing and communication strategies for the organization | Undertake continuous analysis of competitive environment and trends | Competitor research | Identify potential customers | Build brand awareness | Support sales team and lead generation efforts | Organize company conferences and events | Show less
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PrintWorks
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United States
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Printing Services
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1 - 100 Employee
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VP of Marketing
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May 2020 - Present
Develop and Implementation of brand strategy | Develop marketing strategy for new + existing products | Overseeing + fulfilling marketing strategy including campaigns, events, digital marketing and PR | Plan, direct and coordinate marketing plan | Manage and develop Social Media strategy and content marketing | Work closely with the sales teams to provide them with appropriate sales tools, marketing materials and presentations | Developing and delivering marketing and communication strategies for the organization | Undertake continuous analysis of competitive environment and trends | Competitor research | Identify potential customers | Build brand awareness | Support sales team and lead generation efforts | Organize company conferences and events | Show less
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Marketing Director
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Sep 2015 - Apr 2020
Strategic planning from initial concepts to the final campaign | Meeting clients to discuss advertising needs | Creating campaigns that meet the client's needs | Solving any problems and making sure deadlines are met | Checking and reporting on the campaign's progress | Keeping in contact with the client at all stages of the campaign | Managing budgets | Market research
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MacDonald Media
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Portland, Oregon Area
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Media Account Coordinator
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Oct 2014 - Sep 2015
Service our clients by strategizing | work on media plans | brainstorming | overseeing all parts of the media plan from initial concepts, to plan recommendation to presentation, to trafficking and confirming Service our clients by strategizing | work on media plans | brainstorming | overseeing all parts of the media plan from initial concepts, to plan recommendation to presentation, to trafficking and confirming
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Flywheel Inc, Sandler Training
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United States
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Executive Offices
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Executive Assistant
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Jan 2014 - Oct 2014
Market research | Client development | Program management | Sales training | Develop effective presentations | Detail-Oriented organization Market research | Client development | Program management | Sales training | Develop effective presentations | Detail-Oriented organization
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Bigfoot Beverages
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing Intern
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Jun 2013 - Sep 2013
Promoted all PepsiCo beverages in the Lane County area | Planned over 20 local events promoting PepsiCo and Bigfoot Beverages | Managed between 1-10 employees throughout the internship | Engaged with customers and clients directly at events and helped plan the events. Promoted all PepsiCo beverages in the Lane County area | Planned over 20 local events promoting PepsiCo and Bigfoot Beverages | Managed between 1-10 employees throughout the internship | Engaged with customers and clients directly at events and helped plan the events.
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All Points Media
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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May 2010 - Sep 2013
Performed daily assistant manager tasks | Made callbacks to clients, 30 per day | Made cold calls to small businesses throughout the United States 50-70 per day | Updated social network sites | Reviewed resumes and cover letters from out of state sales representatives. Performed daily assistant manager tasks | Made callbacks to clients, 30 per day | Made cold calls to small businesses throughout the United States 50-70 per day | Updated social network sites | Reviewed resumes and cover letters from out of state sales representatives.
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Inn at the 5th
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United States
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Hospitality
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1 - 100 Employee
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Marketing Intern
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Jan 2013 - Jun 2013
Compiled research of local hotels, promotions and activities held in Eugene | Input information into databases | Created guest books for local and special guest members | Toured and escorted guests around Inn at the 5th and the local Inn at the 5th Market | Promoted monthly promotions by walking downtown conversing with local businesses Compiled research of local hotels, promotions and activities held in Eugene | Input information into databases | Created guest books for local and special guest members | Toured and escorted guests around Inn at the 5th and the local Inn at the 5th Market | Promoted monthly promotions by walking downtown conversing with local businesses
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Education
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University of Oregon
Bachelor of Arts (B.A.), Advertising and Public Relations