Makailah Bennett, MAT, CSP
Marketing Specialist at The Resource Co- Claim this Profile
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Experience
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The Resource Co
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United States
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Staffing and Recruiting
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100 - 200 Employee
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Marketing Specialist
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Apr 2019 - Present
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events• Collaborate with branch offices and other internal teams to develop and monitor strategic marketing initiatives• Analyze and report on the performance and efficiency of marketing campaigns, • Identify new marketing opportunities and analyze current trends• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met• Write, proofread, and edit creative and technical content across different mediums and online platformsCollaborate with external vendors to execute marketing programs Manage social media pages of corporate and branch offices to develop brand awareness and online reputation• Create engaging social media content with graphics and videoFilm and edit video content for, job advertisements, company awareness, trainings, and staff activities.Manage online job board and write and create job ads to advertise current openings
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Recruiter
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Jun 2015 - Present
Screen/Interview applicants for job placements at multiple companies.Attract new applicants by writing creative job ads for companies to recruit applicants for web.Utilize CareerBuilder, Indeed, Social Media, and other applicant source websites to recruit applicants Match candidates with open job positions based on client requirementsDetermine applicant qualifications by interviewing applicants; analyzing responses; verifying references; comparing qualifications to job requirementsBuild and maintain strong relationships with companies/clientsVisit job sites and filling companies open job positions. Make hire decisions for job placements. Handle Inbound and Outbound CallsComplete onboading paperwork, job orientations and complete background and drug screens
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FREEDOM CENTER FOR THE CREATIVE ARTS
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United States
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Project Manager/ Dance Instructor
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Jan 2014 - Jun 2015
Website manager/created web contentUtilized social media tools to promote upcoming eventsCreated Ads for sponsors of business to be promoted on flyersHomework tutor in All subjectsFilmed and edited videos for promotional purposes of businessHomework Tutor for After School ProgramDance Instructor( Ballet, Tap, Jazz/hip-hop) Website manager/created web contentUtilized social media tools to promote upcoming eventsCreated Ads for sponsors of business to be promoted on flyersHomework tutor in All subjectsFilmed and edited videos for promotional purposes of businessHomework Tutor for After School ProgramDance Instructor( Ballet, Tap, Jazz/hip-hop)
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Vector Marketing
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India
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Graphic Design
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1 - 100 Employee
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Branch Manager/Sales Represenative
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May 2011 - Sep 2013
Oversee and Manage operations at a Branch office location of Vector Marketing Presented one hour oral and visual presentations for customer’s one-on one Hired and trained new sales representatives through a 3 day sales seminarsUsed Marketing strategies to recruit new representatives through social media, flyers, etc Sales Representative for Cutco Cutlery, responsible for over $58,000 + in salesSkills closing and dropping down, handling objections, building rapportConducted and led weekly team meetings and help the team reach goalsMulti-tasked handling all of the operations in the officeCustomer service, greeted staff, created positive friendly environment
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Fox 8 News
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United States
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Telecommunications
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1 - 100 Employee
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News Intern
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May 2012 - Aug 2012
Researched and developed news content from news showsAssociate Producer (Writing scripts)Wrote and edit news packages (Final Cut Pro)Gathered and researched information for stories to create leads at assignment deskWrote stories under deadline for upcoming shows Researched and developed news content from news showsAssociate Producer (Writing scripts)Wrote and edit news packages (Final Cut Pro)Gathered and researched information for stories to create leads at assignment deskWrote stories under deadline for upcoming shows
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Multi-Media Journalist
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Feb 2011 - Jan 2012
Editor of Television Show Heart to Heart Journalist and Multi-Media Reporter for Blog WebsiteDeveloped blog posts with photos, videos, and written contentJudged and made executives decisions on what stories were produced on websiteMulti-tasked handling multiple projects Used social media to market and advertise Editor of Television Show Heart to Heart Journalist and Multi-Media Reporter for Blog WebsiteDeveloped blog posts with photos, videos, and written contentJudged and made executives decisions on what stories were produced on websiteMulti-tasked handling multiple projects Used social media to market and advertise
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Digital-Media Intern
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May 2010 - Jul 2010
Researched/Wrote Stories for stations websitesWrote producer scripts for newscastsShadowed reportersProduced news packagesEdit using Avid Newscutter for 12-o'clock Newscast Researched/Wrote Stories for stations websitesWrote producer scripts for newscastsShadowed reportersProduced news packagesEdit using Avid Newscutter for 12-o'clock Newscast
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Education
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North Carolina Agricultural and Technical State University
Master of Arts (M.A.), English/Language Arts Teacher Education -
North Carolina Agricultural and Technical State University
Bachalors of Science, Journalism and Mass Communications