Experience

Young's (Private) Limited

• Pakistan
• Food and Beverage Services
• 1 - 100 Employee

• National Visibility Manager

  • Jul 2022 - Present

  Karāchi, Sindh, Pakistan Handling Trade visibilty on 40,000+ outlets. Ensuring 100% visibility in top 80% contributing outlets. Ensuring 90% execution & productivity of merchandising team. Monitoring & reporting key business driver OSA,OOS & SOS. Re-design Planograms, Availability Grid & Channel assortment. Ensuring growth of merchandising outlet over non merchandising outlets. JBP compliance monitoring/ renewal across all business channels. Ensuring outlet compliance must be met as per set… Show more Handling Trade visibilty on 40,000+ outlets. Ensuring 100% visibility in top 80% contributing outlets. Ensuring 90% execution & productivity of merchandising team. Monitoring & reporting key business driver OSA,OOS & SOS. Re-design Planograms, Availability Grid & Channel assortment. Ensuring growth of merchandising outlet over non merchandising outlets. JBP compliance monitoring/ renewal across all business channels. Ensuring outlet compliance must be met as per set KPI. Trade asset deployment & tracking(Chillers, OCDs, Podiums etc). Vendor management for trade assets development, POS material & other services. Merchandising team management, hiring & training. Implementation & execution of all trades plans, DMT/LMT/GT promo drives & activations. Business Intelligence Reporting via Power BI dashboards. Show less



Resource Linked

• Pakistan
• Human Resources
• 100 - 200 Employee

• Business Unit Head

  • May 2019 - Jul 2022

  Karachi, Pakistan Strategic Management Contribute in the business strategy by making & pitching business proposals for new clients. Ensure that the proposed plan is as per client briefing. Implementation of all approved strategies & plans within the organizational policies & client specification. Developed a realistic budgets which is effectively & economically allocated. Monitor & control overheads & expense as per budget allocated with in the projects. Operational Management… Show more Strategic Management Contribute in the business strategy by making & pitching business proposals for new clients. Ensure that the proposed plan is as per client briefing. Implementation of all approved strategies & plans within the organizational policies & client specification. Developed a realistic budgets which is effectively & economically allocated. Monitor & control overheads & expense as per budget allocated with in the projects. Operational Management Daily/Periodic review existing systems & procedures in the light of the rapid changes & introduce new method as necessary. Plan, schedules & establish workflow in accordance with the established standards KPIs. Manager field force of the projects under domain. Client Servicing Develop & implement plans to improve internal & external client satisfaction & ensure continuous business growth. Ensure regular updates between operation team & client servicing team to keep up on client’s needs & any business development. Ensure client business needs are met & that services provided exceed client expectations.

• Head of MIS

  • Jun 2016 - Jul 2021

  38 F Block 6 PECHS, Karachi * Lead, Support & suggest improvement in the development of in house Retail Merchandising, Audit & Tagging Technology “Retailinked”. * Lead, Support & suggest team to developed supervisor’s tracking application. * Lead, Support & suggest team to developed Field Attendance model. * Designing new features in Retailinked Merchandising technology such as pricing survey, competition reporting, SMS communications, barcode/QR scanning, audio recording, live streaming etc. * Make training… Show more * Lead, Support & suggest improvement in the development of in house Retail Merchandising, Audit & Tagging Technology “Retailinked”. * Lead, Support & suggest team to developed supervisor’s tracking application. * Lead, Support & suggest team to developed Field Attendance model. * Designing new features in Retailinked Merchandising technology such as pricing survey, competition reporting, SMS communications, barcode/QR scanning, audio recording, live streaming etc. * Make training modules & trained the effective usage of technology at all levels which includes, clients, field force, Operations & Account Managers. * Track all the trouble shoot all the tech related issues on daily basis. * Negotiate with new tech vendors, Budgeting, planning & execution & completion of new projects. * Established MIS department & developed quality control procedures for projects to monitor & increase productivity. * Ensure 100% data check on daily basis & generate daily, weekly, monthly & on demand trackers & reports. * Designing new market insights reports for in house usage. * Design & developed Dashboard reports for clients & ManCom.



Brand Logics

• Project & MIS Manager

  • Dec 2015 - Jun 2016

  33-C, M. Ali Society, Fatima Jinnah Road, Karachi • Daily coordination with supervisors, activity managers & field managers to ensure proper field deployment. • Hiring, training & deployment of new staff for all projects. • Developing project MIS strategy to collects valuable consumer information for Business intelligent reports. • Development of projects operating plan which supports the client’s objectives and core values. • Lead and manage the MIS team, ensuring that staff are managed… Show more • Daily coordination with supervisors, activity managers & field managers to ensure proper field deployment. • Hiring, training & deployment of new staff for all projects. • Developing project MIS strategy to collects valuable consumer information for Business intelligent reports. • Development of projects operating plan which supports the client’s objectives and core values. • Lead and manage the MIS team, ensuring that staff are managed, trained, and motivated to meet the objectives. • Manage and deliver timely and reliable information in accordance with agreed plans and schedules, including reports from across all projects. • Develop method for accurate data collection for all projects. • Trained field force (Brand Ambassador, Sale Promoter, Team Leaders, Area Managers & Project Managers) for implementation of correct functionality for accurate data collection. • Collect, review & filter all the data for possible errors collect from activity. • Maintaining Database for all primary data collected. • Developing Business intelligence (BI) reports for meaningful conclusion from collected data. • Designing Route Plans & Target achieving strategies for successful achievement of project KPI. • Supervising Geo Tagging of spots/ Touch points as per project requirements. • Develop daily, weekly & Monthly BI reports as per client & project requirement. Show less



FireballDM

• Manager MIS / Data Analyst

  • Oct 2014 - Dec 2015

  14th Street Khayban e Shamsheer, Defense Phase 5, Karachi. Collecting, collating and carrying out complex data analysis in support of management & customer requests. Also involved in reporting statistical findings to work colleagues and senior managers. Duties: • Responsible for loading, extracting and validation of client data. • Liaising with end-users and 3rd party suppliers. • Analysing raw data, drawing conclusions & developing recommendations. • Performing daily system checks. • Data entry, data auditing… Show more Collecting, collating and carrying out complex data analysis in support of management & customer requests. Also involved in reporting statistical findings to work colleagues and senior managers. Duties: • Responsible for loading, extracting and validation of client data. • Liaising with end-users and 3rd party suppliers. • Analysing raw data, drawing conclusions & developing recommendations. • Performing daily system checks. • Data entry, data auditing, creating data reports & monitoring all data for accuracy. • Designing, developing and implementing new functionality. • Monitoring the automated loading processes. • Carrying out specified data processing and statistical techniques. • Supplying qualitative and quantitative data to colleagues & clients. Show less



Mirchawala- Hub of Accounting

• Faculty Member

  • Aug 2013 - Sep 2014

  Taking F1, F2, F3, F5 Managing Student information Workshops, Seminars, student counselling.



Institute of Business & Technology (BIZTEK)

• Manager Admissions & Strategic Planning

  • Dec 2010 - Sep 2012

  Duties: • Work directly under Director of Admissions, for planning and executing admission campaigns. • Liaison with the media companies for advertisement in print and electronic media. • Budget analysis of all the media campaigns. • Monitor and archive all the add in print and electronic media. • Derive various policies in line the university goals for new admissions. • Counseling with new queries and parents and answers all relevant question regarding institution, program… Show more Duties: • Work directly under Director of Admissions, for planning and executing admission campaigns. • Liaison with the media companies for advertisement in print and electronic media. • Budget analysis of all the media campaigns. • Monitor and archive all the add in print and electronic media. • Derive various policies in line the university goals for new admissions. • Counseling with new queries and parents and answers all relevant question regarding institution, program and degree. • Selection, arrangement and conduction of aptitude test in neutral venues (Regent, Marriott) • Maintain daily log sheet of visits and call queries of all the campuses. • Design print add in line with the new policy for forth coming admission campaigns. • Ensure high quality of counseling of queries across the four campuses to get targeted result. • Maintain all the records of past 10 years students enrolled in the institutions. • Generate campaign wise detail analysis report for higher management to take new initiative for forth coming campaigns. • Ensuring all the arrangements up to the highest standards including test day preparation, orientation day meeting and refreshments. Show less



Institute of Securities, Management & Research

• Research Analyst

  • Jan 2009 - Nov 2010

  I start my career with ISMAR when i was doing my final project on Mutual Fund Industry in Pakistan. Since then I am attached with this company. I was also a lead researcher on the first training manual for the mutual fund industry " MUTUAL FUND SALES" approved by the Mutual Fund Association of Pakistan. we have conduct the first training in the Karachi Stock Exchange for general Investor & other Industry Professional.

• Internee

  • May 2008 - Dec 2008

  internee at the research departmetn.