Maja Thorslund

Event- and Partnership Lead at KPMG Denmark
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Contact Information
us****@****om
(386) 825-5501
Location
Copenhagen, Capital Region, Denmark, DK

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Experience

    • Denmark
    • Business Consulting and Services
    • 500 - 600 Employee
    • Event- and Partnership Lead
      • Aug 2022 - Present

      Copenhagen, Capital Region, Denmark • Responsible for +50 annual B2B events and webinars advising and supporting all serviceline functions in Advisory and Audit across KPMG Denmark. Both inhouse client events and external, such as TechBBQ, OffDig, Digital Tech Summit, Relevant conferences, Applied AI Nordic, Folkemødet and more • Budget responsibility • Developing and executing on the event strategy • Stakeholder management with current and potential collaboration partners • Optimising and improving events and… Show more • Responsible for +50 annual B2B events and webinars advising and supporting all serviceline functions in Advisory and Audit across KPMG Denmark. Both inhouse client events and external, such as TechBBQ, OffDig, Digital Tech Summit, Relevant conferences, Applied AI Nordic, Folkemødet and more • Budget responsibility • Developing and executing on the event strategy • Stakeholder management with current and potential collaboration partners • Optimising and improving events and lead management through attention to use of data • Managing a team of two (awesome) people + a lot of great helpers at busy seasons Show less

    • Denmark
    • Non-profit Organizations
    • 1 - 100 Employee
    • Pro bono consultant on strategic business development, communication and marketing
      • Jan 2015 - May 2022

      Copenhagen Area, Denmark WeBoard is a non-profit network of professionals who voluntarily helps businesses grow by offering Advisory Boards. Companies are assigned a board of experienced business people with the right competences and skills who help developing the company on important strategic decisions. For the benefit of both the entrepreneurial environment and the growth of Denmark. • Coordination and facilitation of one-day advisory boards, network meetings and workshops • Member of full-year advisory… Show more WeBoard is a non-profit network of professionals who voluntarily helps businesses grow by offering Advisory Boards. Companies are assigned a board of experienced business people with the right competences and skills who help developing the company on important strategic decisions. For the benefit of both the entrepreneurial environment and the growth of Denmark. • Coordination and facilitation of one-day advisory boards, network meetings and workshops • Member of full-year advisory board, providing advise to growth companies on various subjects like concept development, marketing strategy etc. • Developing marketing initiatives for WeBoard, including slogan "Our passion. Your growth" • Project responsibility for conference at Deloitte - develop project plan, organize sponsor meeting • Optimization of internal communication systems Show less

    • Denmark
    • Spectator Sports
    • 1 - 100 Employee
    • Project Manager
      • Apr 2020 - Dec 2021

      • Responsible for planning and executing TeamGym European Championships 2020 at Ballerup Super Arena with 5000+ spectators • Responsible for planning and executing Artistic Gymnastics World Championships 2021 at Royal Arena. A 14-day event with 10.000+ spectators

    • Denmark
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Certified Life Coach
      • Oct 2020 - Mar 2021

      Certified coach from Sofia Manning.

    • Denmark
    • Financial Services
    • 700 & Above Employee
    • Market Consultant
      • Jan 2017 - Mar 2020

      Copenhagen Area, Denmark • Project management and support of launch executions • Develop B2B, B2C and B2B2C sales materials and initiatives • Coordinate and execute internal/external newsletters and training • Extensive relationship management across various departments • Develop and test initiatives on customer retention • Support in onboarding of new employees • Manage PFA's engagement in 'Digital Dogma' on upskilling employees • Chairman of the board at PFA Social Club (500+… Show more • Project management and support of launch executions • Develop B2B, B2C and B2B2C sales materials and initiatives • Coordinate and execute internal/external newsletters and training • Extensive relationship management across various departments • Develop and test initiatives on customer retention • Support in onboarding of new employees • Manage PFA's engagement in 'Digital Dogma' on upskilling employees • Chairman of the board at PFA Social Club (500+ employee members). Managing a board of 10 members, recruitment of boardmembers and club members. Plan and execute 30+ events (September 2017 - October 2019 ) • Market Consultant Permanent position August 2017 - • Market Consultant Maternity Cover January 2017 - July 2017 Show less

    • Non-profit Organizations
    • 1 - 100 Employee
    • Project Manager
      • Jun 2015 - Sep 2016

      Frederiksberg • Project manager of national and international startup competitions with 1000+ applicants • Planning and executing a 5-day program for the University Startup World Cup, taking place at various locations like CBS, Novo Nordisk, Microsoft, Regus and Confederation of Danish Industry (DI) • Coordinating a team of 10-20 people during the World Cup and other Venture Cup Competitions • Responsible for relations management of applicants and partners before, during and after events •… Show more • Project manager of national and international startup competitions with 1000+ applicants • Planning and executing a 5-day program for the University Startup World Cup, taking place at various locations like CBS, Novo Nordisk, Microsoft, Regus and Confederation of Danish Industry (DI) • Coordinating a team of 10-20 people during the World Cup and other Venture Cup Competitions • Responsible for relations management of applicants and partners before, during and after events • Research and communication with 220+ international business experts to join as jury members • Manage three fulltime interns - prepare development plan, hand out tasks, follow up and coaching • Write text for promotional material, both print and web • Manage budget and arrange sponsor agreements RESULTS: • Initiated contact to the Royal House and ensured the participation of H.R.H Crown Princess Mary at the finals, where she presented the main prize • Increased the level of juries (voluntary business professionals) with 25 % • Coordinated visa enquiries and accommodation arrangements enabling the participation of 89 finalists from more than five continents • Ensured participation of 270+ guests at the finals held at Dansk Industri • Handled more than 2,300 email requests in planning the World Cup Show less

    • Denmark
    • Human Resources Services
    • 1 - 100 Employee
    • Consultant
      • Aug 2014 - Nov 2014

      Copenhagen Area, Denmark Bruun & Partners is a consulting firm specializing in young people's behavior in relation to study, career and job situation. Bruun & Partners develops campaigns and organize events with a focus on recruitment strategies and introduction processes. • Plan and execute employer branding events for World Careers • Project manager on nationwide campaign for ‘Danske Erhvervsskoler’- responsible for campaign materials, editing website and hosting events throughout the main cities of… Show more Bruun & Partners is a consulting firm specializing in young people's behavior in relation to study, career and job situation. Bruun & Partners develops campaigns and organize events with a focus on recruitment strategies and introduction processes. • Plan and execute employer branding events for World Careers • Project manager on nationwide campaign for ‘Danske Erhvervsskoler’- responsible for campaign materials, editing website and hosting events throughout the main cities of Denmark • Event Coordinator on four recruitment events for EY. Communication with the 130+ participants • Project Assistant on FAKTA campaign. Creative development and promotion material Show less

    • Denmark
    • Events Services
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jun 2013 - Jun 2014

      Copenhagen Area, Denmark Mystery Makers is an innovative events company providing team building and entertainment to businesses and individuals. Winner of the award as Creative Entrepreneur Of The Year 2012. • Project manager on optimizing sales and customer service on both existing and new events • Responsible for social media management • Development of content for print and online marketing • Managing 100+ inquiries weekly, B2B and B2C • Represent the company at a two-day HR fair in… Show more Mystery Makers is an innovative events company providing team building and entertainment to businesses and individuals. Winner of the award as Creative Entrepreneur Of The Year 2012. • Project manager on optimizing sales and customer service on both existing and new events • Responsible for social media management • Development of content for print and online marketing • Managing 100+ inquiries weekly, B2B and B2C • Represent the company at a two-day HR fair in Øksnehallen • Preparation of budget breakdown for new projects RESULTS: • Initiated and driven feedback system to ensure insights into customer satisfaction, with avg. feedback of 70% • A key role in generating a sevenfold increase of sales in Q4, 2013 compared to Q4, 2012 • Initiated collaboration with an advisory board and facilitated strategy workshop on targets and product pricing Show less

    • Denmark
    • Research
    • 700 & Above Employee
    • Student Assistant
      • Mar 2011 - Aug 2013

      Copenhagen Area, Denmark • Manage B2B and B2C inqueries on IT, the organization and people • Ensure daily update of the member database via CRM system • Evaluate the workflow and produce recommendations for process optimization • Post financial data • Proofread and provide recommendations on campaign material

    • Internship
      • Aug 2012 - Dec 2012

      Copenhagen Area, Denmark • Developing content for two Knæk Cancer newsletters (150,000 beneficiaries) • Managing over 2,000 inquiries on the Knæk Cancer Facebook page (with over 100,000 fans) • Update the website and app for the Pink Ribbon campaign • Prepare analysis of sponsor graphics and viewer reactions on the Knæk Cancer TV shows • Co-managing the Pink Ribbon facebook page (over 430,000 fans) • Contact potential partners • Produce FAQ for Knæk Cancer 2013 RESULTS: • As a new… Show more • Developing content for two Knæk Cancer newsletters (150,000 beneficiaries) • Managing over 2,000 inquiries on the Knæk Cancer Facebook page (with over 100,000 fans) • Update the website and app for the Pink Ribbon campaign • Prepare analysis of sponsor graphics and viewer reactions on the Knæk Cancer TV shows • Co-managing the Pink Ribbon facebook page (over 430,000 fans) • Contact potential partners • Produce FAQ for Knæk Cancer 2013 RESULTS: • As a new initiative I launched cooperation between Pink Saturday and educational institutions • Based on my communication experiences, I collected and compiled data for a report with recommendations to Knæk Cancer 2013 • Prepared a part-evaluation on the ‘Lyserød Lørdag’ campaign

    • Denmark
    • Professional Training and Coaching
    • 200 - 300 Employee
    • Student Assistant
      • Sep 2009 - Aug 2010

      Copenhagen Area, Denmark • Coordinate projects with associated consultants • Conduct research and collect relevant education material • Prepare educational material • Contribute with suggestions and solutions for process optimization and systematization • Assist the center secretary in various organizational tasks

    • Denmark
    • Investment Banking
    • 700 & Above Employee
    • Student Assistant
      • Oct 2007 - Mar 2010

      Hellerup • Assisting clients in the use of Saxo Bank's online trading platform • Supporting a wide variety of B2B and B2C clients via mail and telephone • Registrating individual cases in the CRM system • Managing a proper security of confidential data

    • Assistant Bookkeeper
      • May 2007 - Oct 2007

      Gentofte • Ensure proper and timely handling of invoices in Navision • Maintain an overview and structure of the company's bookkeeping accounting • Assist in various administrative tasks

Education

  • Københavns Universitet / University of Copenhagen
    Kandidat, Sprogpsykologi
    2011 - 2014
  • University of Bath
    Communication/Marketing
    2010 - 2011
  • Handelshøjskolen i København / CBS
    Bachelor, International Business Communication and English/ International virksomhedskommunikation og engelsk
    2008 - 2011

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