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Experience

    • Italy
    • IT Services and IT Consulting
    • Client Service Director
      • Nov 2016 - Present
    • Serbia
    • Advertising Services
    • 1 - 100 Employee
    • Client Service Director
      • Feb 2014 - Present
    • Colombia
    • E-Learning
    • 1 - 100 Employee
    • Account Director
      • Aug 2004 - Present

      • Developing and implementing ATL,BTL and merchandising activities for consumer and business segment – tactical campaigns, image campaign, retail experience programs, direct communication, merchandising • Developing and implementing integrated campaigns for Serbia and Montenegro market • Creating local brand communication strategy, BTL strategy and merchandising strategy • Developing and implement communication platform for sponsorship programs and CSR activities • Leading account and creative agency team, define procedures and workload within team and evaluate performances of team members on yearly bases. • Developing strategies, objectives and implement Telenor sales channel – Xpress unites and evaluate sales performance • Building relationship with main external partners – vendors, suppliers, media representatives. Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Account Manager
      • Mar 2000 - Nov 2003

      • Managed all marketing activities on S&M market • Managed qualitative and quantitative research process • Developed annual brand plan including determination of overall strategic goals, consumer goals and key activities • Created objectives, strategies for ATL and BTL activities • Defined media briefs and and approved media strategies and planes • Coordinated and oversaw all activities within projects • Coordinated advertising activities • Analyzed and evaluated each activity • Defined and controlled the budget for each activity Show less

Education

  • University of Belgrade
    Bachelor, Marketing
    1990 - 1996

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