Maja Griffith
Brand Ambassador at Mahala Botanical- Claim this Profile
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German Native or bilingual proficiency
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Afrikaans Elementary proficiency
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Dutch Elementary proficiency
Topline Score
Bio
Experience
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Mahala Botanical
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Brand Ambassador
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Jun 2022 - Present
I support the co-founders establish a brand presence in the UK using my sales, marketing and branding skills. I attend customer events, visit retailers, build relationships, work with the team to discuss and implement sales opportunities, work on marketing activities, help develop the brand voice along with new business opportunities. Having recently launched in the UK, along with the fact that the no/lo category is now the most dynamic drinks category in the UK with 1 out of 4 people preferring to drink no or less alcohol, it's an exciting business to be working in.More on the brand from my perspective:Mahala Botanical is a triple distilled alcohol-free spirit - a farm to glass product crafted from 9 botanicals. It’s complex in taste, and free from sugar. Mahala means free in Zulu - free from sugar, gluten & alcohol, artificial colourings and is vegan friendly. It offers an uncomplicated serve too - simply mix it on the rocks with a tonic of your choice, ginger beer or sparkling water with a garnish of lime lemon or orange. Mahala makes a fabulous alternative to an alcoholic beverage, but most importantly its choice enabling (whether you like to drink alcohol or not!) Distilled by a female master distiller in Cape Town (South Africa), it makes for an interesting story given that Danielle came up with the idea of a non-alcoholic spirit (distilled exactly like you would do a vodka) during lock down where the government banned all production, buying and selling of alcohol.
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Little Borne
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United Kingdom
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Retail
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Business Development Manager
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Jun 2021 - Present
My role is to support the brand by developing the business strategy to improve day-to-day productivity, increase brand awareness, improve customer retention, create effective sales and marketing plans and improve sales channels. My role is to support the brand by developing the business strategy to improve day-to-day productivity, increase brand awareness, improve customer retention, create effective sales and marketing plans and improve sales channels.
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Sales & Marketing Director
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Jan 2012 - Aug 2020
As a founder of a natural skincare company with wellbeing at the heart, designing and manufacturing products, developed branding, and bringing it to market. I was responsible for all elements within the business, with customer satisfaction key in driving business forward. I sold the business to my partner in 2020. As a founder of a natural skincare company with wellbeing at the heart, designing and manufacturing products, developed branding, and bringing it to market. I was responsible for all elements within the business, with customer satisfaction key in driving business forward. I sold the business to my partner in 2020.
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Marketing Manager
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Jan 2006 - Dec 2011
I planned and supervised all marketing & branding projects for an Interior Design & Build Company. I planned and supervised all marketing & branding projects for an Interior Design & Build Company.
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Director Marketing Communications
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Jan 2003 - Jan 2005
My role was to provide small businesses in London with time and cost-efficient marketing support for all their branding, promotional, communication needs. My role was to provide small businesses in London with time and cost-efficient marketing support for all their branding, promotional, communication needs.
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Marketing Manager - Tour Operators, Europe
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Jan 1999 - Jan 2003
My key role was to strengthen existing relationships within the travel trade sector, explore new marketing opportunities and implement initiatives that would develop a stronger identity and increase travel numbers to Bermuda as a go-to holiday destination. My key role was to strengthen existing relationships within the travel trade sector, explore new marketing opportunities and implement initiatives that would develop a stronger identity and increase travel numbers to Bermuda as a go-to holiday destination.
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Education
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Cape Technikon
Diploma in Public Relations, Marketing