Maja Ferrari, CMP
Senior Event Manager at The Westin Charlotte- Claim this Profile
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Topline Score
Bio
Credentials
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Certified Meeting Professional
Convention Industry CouncilDec, 2019- Oct, 2024 -
Certified Meeting Professional (CMP)
Events Industry CouncilJul, 2009- Oct, 2024 -
TIPS Certified Instructor
Tips AlcoholJun, 2020- Oct, 2024
Experience
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The Westin Charlotte
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United States
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Hospitality
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1 - 100 Employee
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Senior Event Manager
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May 2022 - Present
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Marriott Hotels
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United States
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Hospitality
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700 & Above Employee
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Duel Property Senior Event Manager
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2016 - May 2022
Collaborate with Executive Chef to create and implement new catering menus while managing up to 400 groups and responsible for $4M in annual revenue. Administer training for two Event Managers with respect to the specifics of event planning discipline. Generate $30K in additional dinner catering revenue by selling the courtyard as an outdoor special venue. Achieve an overall planning score of 89.4 and receive recognition as a hotel leader in 2019. Collaborate with Executive Chef to create and implement new catering menus while managing up to 400 groups and responsible for $4M in annual revenue. Administer training for two Event Managers with respect to the specifics of event planning discipline. Generate $30K in additional dinner catering revenue by selling the courtyard as an outdoor special venue. Achieve an overall planning score of 89.4 and receive recognition as a hotel leader in 2019.
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KeyBridge Marriott
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Arlington, Virginia
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Director of Event Planning
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2014 - 2016
Project managed the implementation of new systems including Meeting Services Application, Meetings Imagined, and Data Quality Index. Increased event planning responsiveness by 6.1 points; overall event satisfaction by 4.7 points; planning by 3.2 points. Surpassed sales and profit targets by 6.5% and 13% respectively following comprehensive analysis and adjustment of new wedding packages and menu pricing. Led the development and training of one Senior Event Manager, two Event Managers, and one Administrative Assistant. Show less
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Renaissance Washington DC Downtown Hotel
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Washington D.C. Metro Area
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Senior Event Manager/Event Manager
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2007 - 2014
Oversaw all facets of event management encompassing 5000 guests, 675 rooms and 60,000sqft of space. Delegated a team of eight while collaborating with Mid-Atlantic Sales office to increase annual revenue. Attained a current event planning event satisfaction score of 81.6 and serve as an active member of the community service committee raising $15K for Children’s Miracle Network. Established a two-week training program for Senior Event Managers and Event Managers. Awards: General Managers Applause Sales (August 2012) and Golden Circle (1Q 2011/1Q 2012). Promoted from Event Manager to Senior Event Manager in 2013 and earned General Managers Applause Sales Award in 2014; achieved 77.4 overall event satisfaction score and 86.2 overall event planning score. Show less
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Marriott International, Inc.
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Key Bridge Marriott
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Event Manager
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2005 - 2007
Maximized hotel revenue and maintained responsibility for 41% of banquet revenue in 2006. Improved event satisfaction survey scores by as many as 13.4 points between 2005 and 2006. Led training and professional development for newly hired Events Managers and Senior Event Manager. Achieved performance recognition via winning the Spirit to Serve Award (twice) and Hotel Manager of the Quarter (3Q 2006). Maximized hotel revenue and maintained responsibility for 41% of banquet revenue in 2006. Improved event satisfaction survey scores by as many as 13.4 points between 2005 and 2006. Led training and professional development for newly hired Events Managers and Senior Event Manager. Achieved performance recognition via winning the Spirit to Serve Award (twice) and Hotel Manager of the Quarter (3Q 2006).
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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Restaurant Manager/Event Manager
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2003 - 2005
Maximized hotel revenue and maintained responsibility for 41% of banquet revenue in 2006. Improved event satisfaction survey scores by as many as 13.4 points between 2005 and 2006. Led training and professional development for newly hired Events Managers and Senior Event Manager. Achieved performance recognition via winning the Spirit to Serve Award (twice) and Hotel Manager of the Quarter (3Q 2006). Maximized hotel revenue and maintained responsibility for 41% of banquet revenue in 2006. Improved event satisfaction survey scores by as many as 13.4 points between 2005 and 2006. Led training and professional development for newly hired Events Managers and Senior Event Manager. Achieved performance recognition via winning the Spirit to Serve Award (twice) and Hotel Manager of the Quarter (3Q 2006).
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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Banquet Manager
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1999 - 2001
Managed all aspects of the delivery of the hotels events while remaining within a budget. Managed all aspects of the delivery of the hotels events while remaining within a budget.
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Education
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University of Wisconsin- Stout
Bachelors degree, Hospitality