Maithri Warrier

Account Executive at Clever Samurai
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Malayalam Native or bilingual proficiency

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5.0

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Cedric Pal

Maithri started working with me to grow the social media presence of my clients in Canada. She is a highly focused and organized person with great insights and can add value to any team she is a part of. She ensured that the quality and standard were always aligned with the client's expectations and met deadlines.

Simran Vandara

Maithri was wonderful to work with. She always executed everything that was assigned to her with a lot of passion and energy. Apart from sales, our organization also benefited from her exceptional customer service skills which were a key to customer retention. Wishing her the best for everything that the future holds for her.

Daryl Thomas

Collaborating with Maithri is always a wonderful experience. She is pleasant and forthcoming and brings a positive dynamism with her and has always shown great enthusiasm to add value to everything she is involved in. Her creative bent of mind combined with her technical experience make her a valuable asset wherever she works.

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Credentials

  • Inbound Sales
    HubSpot Academy
    Oct, 2021
    - Nov, 2024
  • Social Psychology by Wesleyan University (Completed with Honors)
    Coursera
    May, 2020
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google Digital Unlocked
    Feb, 2020
    - Nov, 2024
  • Creative Writing Certificate
    Xavier's Institute of Communication
    Jul, 2014
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Nov, 2021
    - Nov, 2024
  • Verified International Academic Qualifications
    World Education Services (WES)
  • edX Honor Code Certificate for Behavioural Economics in Action
    edX

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • May 2022 - Present

      ▪ Managing project budgets, spends and vendor relationships, writing creative briefs and ensuring executions are on strategy.▪ Supervising the sales team at Clever Samurai’s sister organization, 360 leads – a B2B lead generation company. Responsible for providing marketing material, updating CRM software and managing budgets.▪ Led the market analysis and competitor analysis for the development of brand positioning and go-to-market strategy to successfully launch Soprema in the Ontario market.▪ Regularly pitching and estimating for marketing projects while directly reporting to the VP of Marketing.

    • Canada
    • Retail
    • 700 & Above Employee
    • Retail Associate
      • Jan 2022 - May 2022

      ▪ Increased store footfall by 27% through excellent customer service▪ Responsible for inventory management, monitoring and stock procurement ▪ Increased store footfall by 27% through excellent customer service▪ Responsible for inventory management, monitoring and stock procurement

    • Telecommunications
    • 700 & Above Employee
    • Sales Representative
      • Sep 2021 - Jan 2022

      ▪ Increased sales of Freedom plans and cell phones by 32% while single-handedly managing a Toronto-based store 3 days a week▪ Developed and implemented strategies to achieve short-term targets as well as long-term company goals ▪ Managed newcomers and provided training on products, plans and sales techniques ▪ Increased sales of Freedom plans and cell phones by 32% while single-handedly managing a Toronto-based store 3 days a week▪ Developed and implemented strategies to achieve short-term targets as well as long-term company goals ▪ Managed newcomers and provided training on products, plans and sales techniques

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Copy Supervisor
      • Jun 2019 - Jul 2021

      ▪ Led the promotions for Unilever and Mondelez Cadbury. Responsible for strategizing, implementing and tracking marketing campaigns focused on meeting client objectives.▪ Achieved highest volume growth in 10 years and 54% increase in ecommerce sales for Cadbury Dairy Milk with a highly successful Valentine's Day campaign during lockdown in 2021.▪ Collaborated with the creative team to launch Unilever's new detergent in the Indian market, securing a Silver Effie award (2020) for the most successful brand launch.

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Digital Strategist
      • Jul 2017 - May 2019

      ▪ Built a strong customer base for “Indeed” in India (85 million resumes uploaded within 3 months of launch) through an integrated brand launch campaign.▪ Increased profitability of Cinthol (an Indian personal care brand) by 13% by developing a successful operational marketing plan for a new men’s grooming product range.▪ Developed content placement and promotion strategies for brands like Mercedes, Pizza Hut and Godrej ▪ Built a strong customer base for “Indeed” in India (85 million resumes uploaded within 3 months of launch) through an integrated brand launch campaign.▪ Increased profitability of Cinthol (an Indian personal care brand) by 13% by developing a successful operational marketing plan for a new men’s grooming product range.▪ Developed content placement and promotion strategies for brands like Mercedes, Pizza Hut and Godrej

    • Copywriter
      • Sep 2016 - May 2017

      ▪ Increased company profits by 26% in 2016-17 by developing pitch decks for new business acquisition.▪ Built a social media following for various brands through engaging content. ▪ Increased company profits by 26% in 2016-17 by developing pitch decks for new business acquisition.▪ Built a social media following for various brands through engaging content.

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Assistant Systems Engineer
      • Aug 2015 - Sep 2016

      ▪ Maintained and enhanced database servers of a major banking client.▪ Analyzed data and provided consumer insights to senior executives.▪ Handled the servers of SBI's Self Service Kioks (SSK)▪ Helped code an intra-departmental website for easy monitoring of data ▪ Maintained and enhanced database servers of a major banking client.▪ Analyzed data and provided consumer insights to senior executives.▪ Handled the servers of SBI's Self Service Kioks (SSK)▪ Helped code an intra-departmental website for easy monitoring of data

Education

  • Seneca College
    Postgraduate Degree, Brand Management
    2021 - 2022
  • Mumbai University
    Bachelor of Engineering (B.E.), Electronics and telecommunication
    2011 - 2015
  • Apeejay Nerul
    AISSCE, Science
    2009 - 2011
  • DAV Public School, Airoli
    2003 - 2009

Community

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