Mairi-Anne Maclennan

Design Lead at Lightbody Ventures
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -
  • Gaelic -

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Experience

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Design Lead
      • Mar 2021 - Present

      Leading and managing design initiatives for the LBV design & digital team. From initial product concept, to impactful surface design, structural packaging, marketing strategy and deliverables.

    • Graphic Designer
      • Oct 2018 - Mar 2021

      As the only in house graphic designer for LBV my role involved working with global brands to create packaging and marketing materials for licensed food products. I managed the creative process from start to finish per brief working alongside other teams in the business to ensure all projects were completed on time to a high standard. Responsibilities included:• Working on branding and packaging projects for global brands such as Disney, Thorntons, WW, Hershey’s, Reese’s and LBV’s own brand Bliss. This included the creation of marketing materials in both print and digital forms, gaining Licensor approvals and communicating with factories and printers. • Brand development of Bliss including initiating it’s social media and e-commerce presence. • Liaising with the team to provide product visuals, mock ups, presentation templates, business literature, digital assets and marketing deliverables. • Photography, image retouching and art direction. • Supporting and managing the social media specialist. • Liaising with the social media specialist to create on trend social media and marketing campaigns and provide design assistance where needed. • Developing and managing the company website and E-commerce site including responding to customer queries.

    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Junior Graphic Designer
      • May 2017 - Oct 2018

      Designing creative packaging solutions and identities on a daily basis in a fast based environment where time management, team work and attention to detail are crucial. Responsibilities included: • Working on branding and packaging projects for original, own-brand houseware products and for high street brands such as Aldi, Asos, New Look and Waitrose. • Image retouching and assisting photo-shoots. • Creating marketing and campaign materials. • Communicating with factories and printers.

  • Edinburgh College of Art,
    • Edinburgh, United Kingdom
    • Graphic Design Assistant
      • Aug 2015 - Sep 2015

      I assisted the ECA Graphic design officer in the delivery of graphics and services to the ECA Community over the summer break in 2015. During my time in this fast paced environment, I worked on two booklets, which involved designing, typesetting, image retouching and final drafts before approving for a large-scale print run. Throughout I also communicated with clients, deliverymen and printers on a daily basis as well as completing day-to-day design tasks whilst adhering to brand guidelines. I assisted the ECA Graphic design officer in the delivery of graphics and services to the ECA Community over the summer break in 2015. During my time in this fast paced environment, I worked on two booklets, which involved designing, typesetting, image retouching and final drafts before approving for a large-scale print run. Throughout I also communicated with clients, deliverymen and printers on a daily basis as well as completing day-to-day design tasks whilst adhering to brand guidelines.

Education

  • Edinburgh College of Art
    Bachelor's Degree, Graphic Design
    2013 - 2016
  • City of Glasgow College
    HND, Graphic Design
    2011 - 2013
  • Glasgow Metropolitan College
    NC, Graphic Design
    2010 - 2011

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