Maiju Seppänen
Product Manager at Arvid Nordquist Suomi- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
LinkedIn User
Provides valuable business insights, is fun to work with and a caring colleague. I had a pleasure to work with Maiju in two net revenue management projects at Unilever. The outcome helped me i.e. in portfolio mix management, recommending more profitable promo mechanisms while also driving the sales growth. Above all, I was impressed by how Maiju managed the various stakeholders and was able to engage people across functions in her projects. She has a flexible way of working and is not afraid to challenge the status quo. Maiju’s greatest strength is her strong business acumen with wide understanding on FMCG business performance management. Combined with her analytical skills and the creativity in translating data insights into clear actions, she is a truly valuable player to any business to drive performance and profitability.
LinkedIn User
Provides valuable business insights, is fun to work with and a caring colleague. I had a pleasure to work with Maiju in two net revenue management projects at Unilever. The outcome helped me i.e. in portfolio mix management, recommending more profitable promo mechanisms while also driving the sales growth. Above all, I was impressed by how Maiju managed the various stakeholders and was able to engage people across functions in her projects. She has a flexible way of working and is not afraid to challenge the status quo. Maiju’s greatest strength is her strong business acumen with wide understanding on FMCG business performance management. Combined with her analytical skills and the creativity in translating data insights into clear actions, she is a truly valuable player to any business to drive performance and profitability.
LinkedIn User
Provides valuable business insights, is fun to work with and a caring colleague. I had a pleasure to work with Maiju in two net revenue management projects at Unilever. The outcome helped me i.e. in portfolio mix management, recommending more profitable promo mechanisms while also driving the sales growth. Above all, I was impressed by how Maiju managed the various stakeholders and was able to engage people across functions in her projects. She has a flexible way of working and is not afraid to challenge the status quo. Maiju’s greatest strength is her strong business acumen with wide understanding on FMCG business performance management. Combined with her analytical skills and the creativity in translating data insights into clear actions, she is a truly valuable player to any business to drive performance and profitability.
LinkedIn User
Provides valuable business insights, is fun to work with and a caring colleague. I had a pleasure to work with Maiju in two net revenue management projects at Unilever. The outcome helped me i.e. in portfolio mix management, recommending more profitable promo mechanisms while also driving the sales growth. Above all, I was impressed by how Maiju managed the various stakeholders and was able to engage people across functions in her projects. She has a flexible way of working and is not afraid to challenge the status quo. Maiju’s greatest strength is her strong business acumen with wide understanding on FMCG business performance management. Combined with her analytical skills and the creativity in translating data insights into clear actions, she is a truly valuable player to any business to drive performance and profitability.
Experience
-
Arvid Nordquist Suomi
-
Finland
-
Consumer Goods
-
1 - 100 Employee
-
Product Manager
-
Jul 2022 - Present
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Net Revenue Management
-
Jan 2017 - Jul 2022
Local champion for Net revenue management process (the art of pricing). Managing of cross-functional NRM-projects for various categories. Identifying opportunities for sustainable top and bottom line growth. Responsible for forecasting and tracking of NRM initiatives of each category. Building NRM capability across functions. Good understanding of portfolio-, category and customer management and the art of pricing. Good understanding of P&L and promotion- and trade investment optimization.Other deliverables: Reorganizing of data- and analytics tools (over three years) delivering significant improvements in efficiency, usage and quality. Numerous end-user trainings for content as well as usage of the tools. Development of promotion optimization process and and tool. Show less
-
-
Customer Development Analyst
-
Jan 2015 - Mar 2017
POS data analyticsCRM/Mobility tool development, support and training
-
-
Trade Marketing Manager
-
Aug 2013 - Feb 2015
Planning and execution of POS Marketing elementsCampaign planning and execution together with sales and marketing teamsRepacking coordinationPlanning and execution of marketing events (fairs, demo days etc)
-
-
Customer Development Specialist
-
Jan 2013 - Aug 2013
Assisting in various trade marketing tasksParticipate in developing and implementing a Nordic repack end-to-end processImplementing a sales reporting system to the Finnish organization
-
-
Education
-
2012 - 2015
Hanken Svenska handelshögskolan
Master of Science (MSc), Business Administration and Management, General -
2012 - 2012
HEC Montréal
-
2009 - 2012
Hanken Svenska handelshögskolan
Bachelor of Science (BS), Marketing -
2006 - 2009
Haukilahden lukio
Community
