Co-founder

• 2017 - Present

On The Makery you will find the most creative experiences in your city. Learn something new together in workshops, bring creativity home with DIY boxes or have fun in your individual event. On our platform we bring together local creatives, artists and experts who are eager to share their knowledge and passion with you. On The Makery you will find the most creative experiences in your city. Learn something new together in workshops, bring creativity home with DIY boxes or have fun in your individual event. On our platform we bring together local creatives, artists and experts who are eager to share their knowledge and passion with you.

Performance Marketing Manager

• Oct 2019 - Oct 2020

Senior Online Marketing Manager

• Jun 2018 - Jul 2019

Responsible for scaling Paid Social channel for the leading brand in the DACH-region evolving around mindfulness, yoga and spirituality. - Ownership of the marketing budget and the autonomous optimisation of targeting, conversion, and CPO and ROAS, direct reporting to the Managing Direcor - Carrying out the operational implementation of campaigns in close cooperation with the content team (copywriters, graphics, and photographer) - Developing methods, processes, and tools for… Show more Responsible for scaling Paid Social channel for the leading brand in the DACH-region evolving around mindfulness, yoga and spirituality. - Ownership of the marketing budget and the autonomous optimisation of targeting, conversion, and CPO and ROAS, direct reporting to the Managing Direcor - Carrying out the operational implementation of campaigns in close cooperation with the content team (copywriters, graphics, and photographer) - Developing methods, processes, and tools for effective and efficient marketing function - Implementing new formats and channels, such as chatbots (Chatchamp), Pinterest ads and native display advertising (Outbrain) Show less Responsible for scaling Paid Social channel for the leading brand in the DACH-region evolving around mindfulness, yoga and spirituality. - Ownership of the marketing budget and the autonomous optimisation of targeting, conversion, and CPO and ROAS, direct reporting to the Managing Direcor - Carrying out the operational implementation of campaigns in close cooperation with the content team (copywriters, graphics, and photographer) - Developing methods, processes, and tools for… Show more Responsible for scaling Paid Social channel for the leading brand in the DACH-region evolving around mindfulness, yoga and spirituality. - Ownership of the marketing budget and the autonomous optimisation of targeting, conversion, and CPO and ROAS, direct reporting to the Managing Direcor - Carrying out the operational implementation of campaigns in close cooperation with the content team (copywriters, graphics, and photographer) - Developing methods, processes, and tools for effective and efficient marketing function - Implementing new formats and channels, such as chatbots (Chatchamp), Pinterest ads and native display advertising (Outbrain) Show less

Country Manager Finland

• Oct 2017 - May 2018

Strategic and operational responsibility of launching Norwegian outdoor eCommence store Milrab to the Finnish Market - Responsibility of all Online Marketing channels: SEM, SEO Paid Social, Organic Social Email Marketing, Affiliate - Leading the localization process of the website and processes for Finland - Campaign planning and implementation - Pricing, data analysis and reporting for the CEO Strategic and operational responsibility of launching Norwegian outdoor eCommence store Milrab to the Finnish Market - Responsibility of all Online Marketing channels: SEM, SEO Paid Social, Organic Social Email Marketing, Affiliate - Leading the localization process of the website and processes for Finland - Campaign planning and implementation - Pricing, data analysis and reporting for the CEO

Affiliate Marketing Manager

• Jun 2015 - Jun 2017

- Account Management: responsible for the Zalando Affiliate Program for the Finnish Market - Acquisition of new affiliate partnerships - Optimizing existing partnerships according to internal KPIs - Data analysis, reporting and optimizations of partners and campaigns - Working with broad variety of partners from fashion influencers to shopping- and deal sites - Creative conceptualization of advertising materials - Planning and implementing campaigns and affiliate… Show more - Account Management: responsible for the Zalando Affiliate Program for the Finnish Market - Acquisition of new affiliate partnerships - Optimizing existing partnerships according to internal KPIs - Data analysis, reporting and optimizations of partners and campaigns - Working with broad variety of partners from fashion influencers to shopping- and deal sites - Creative conceptualization of advertising materials - Planning and implementing campaigns and affiliate promotions - Responsible for campaign coordination within the international affiliate team Show less - Account Management: responsible for the Zalando Affiliate Program for the Finnish Market - Acquisition of new affiliate partnerships - Optimizing existing partnerships according to internal KPIs - Data analysis, reporting and optimizations of partners and campaigns - Working with broad variety of partners from fashion influencers to shopping- and deal sites - Creative conceptualization of advertising materials - Planning and implementing campaigns and affiliate… Show more - Account Management: responsible for the Zalando Affiliate Program for the Finnish Market - Acquisition of new affiliate partnerships - Optimizing existing partnerships according to internal KPIs - Data analysis, reporting and optimizations of partners and campaigns - Working with broad variety of partners from fashion influencers to shopping- and deal sites - Creative conceptualization of advertising materials - Planning and implementing campaigns and affiliate promotions - Responsible for campaign coordination within the international affiliate team Show less

Online Marketing

• Jan 2015 - May 2015

Rocket Internet's venture THE ICONIC (www.theiconic.com.au) is a leading #1 Online Fashion Retailer in Australia. SEM: Ownership of Sports and Accessories accounts (for AU and NZ markets) -Managing and optimizing the accounts to achieve channel efficiency and new customer growth -Reporting and presenting the account performance weekly for the SEM team -Remarketing lists for search ads: bid adjusting based on performance -Monitoring and analysing local and overseas… Show more Rocket Internet's venture THE ICONIC (www.theiconic.com.au) is a leading #1 Online Fashion Retailer in Australia. SEM: Ownership of Sports and Accessories accounts (for AU and NZ markets) -Managing and optimizing the accounts to achieve channel efficiency and new customer growth -Reporting and presenting the account performance weekly for the SEM team -Remarketing lists for search ads: bid adjusting based on performance -Monitoring and analysing local and overseas competitors -Ad creative performance analyses SEO: Tasks in assessing link building opportunities and monitoring and producing SEO on-page content Social: Facebook advertising -Planning and creating the ad creatives in co-operation with the designer -Monitoring and reporting social performance according to budget and targets -Optimizing based on ad creative and targeting performance Show less Rocket Internet's venture THE ICONIC (www.theiconic.com.au) is a leading #1 Online Fashion Retailer in Australia. SEM: Ownership of Sports and Accessories accounts (for AU and NZ markets) -Managing and optimizing the accounts to achieve channel efficiency and new customer growth -Reporting and presenting the account performance weekly for the SEM team -Remarketing lists for search ads: bid adjusting based on performance -Monitoring and analysing local and overseas… Show more Rocket Internet's venture THE ICONIC (www.theiconic.com.au) is a leading #1 Online Fashion Retailer in Australia. SEM: Ownership of Sports and Accessories accounts (for AU and NZ markets) -Managing and optimizing the accounts to achieve channel efficiency and new customer growth -Reporting and presenting the account performance weekly for the SEM team -Remarketing lists for search ads: bid adjusting based on performance -Monitoring and analysing local and overseas competitors -Ad creative performance analyses SEO: Tasks in assessing link building opportunities and monitoring and producing SEO on-page content Social: Facebook advertising -Planning and creating the ad creatives in co-operation with the designer -Monitoring and reporting social performance according to budget and targets -Optimizing based on ad creative and targeting performance Show less

Country Manager Finland

• Sep 2014 - Dec 2014

Net Departo is a e-commerce group which invests capital and knowledge into e-commerce companies in the Nordic market. Country Manager for AlphaGeek.fi -SEM, Managing Google AdWords and optimizing accounts -Managing and updating social media channels -Translating newsletters and campaign materials -Updates and improvements on the web store (Magento) -Creating online marketing material (on-page and for display advertising) -Campaign planning and execution -Managing… Show more Net Departo is a e-commerce group which invests capital and knowledge into e-commerce companies in the Nordic market. Country Manager for AlphaGeek.fi -SEM, Managing Google AdWords and optimizing accounts -Managing and updating social media channels -Translating newsletters and campaign materials -Updates and improvements on the web store (Magento) -Creating online marketing material (on-page and for display advertising) -Campaign planning and execution -Managing Facebook ads (Powereditor) -Affiliate Marketing (Tradedoubler) -PR, blog and YouTube co-operation, SEO linkbuilding -Purchasing (Microsoft Dynamics NAV) Show less Net Departo is a e-commerce group which invests capital and knowledge into e-commerce companies in the Nordic market. Country Manager for AlphaGeek.fi -SEM, Managing Google AdWords and optimizing accounts -Managing and updating social media channels -Translating newsletters and campaign materials -Updates and improvements on the web store (Magento) -Creating online marketing material (on-page and for display advertising) -Campaign planning and execution -Managing… Show more Net Departo is a e-commerce group which invests capital and knowledge into e-commerce companies in the Nordic market. Country Manager for AlphaGeek.fi -SEM, Managing Google AdWords and optimizing accounts -Managing and updating social media channels -Translating newsletters and campaign materials -Updates and improvements on the web store (Magento) -Creating online marketing material (on-page and for display advertising) -Campaign planning and execution -Managing Facebook ads (Powereditor) -Affiliate Marketing (Tradedoubler) -PR, blog and YouTube co-operation, SEO linkbuilding -Purchasing (Microsoft Dynamics NAV) Show less

Marketing Intern in Brand Management

• Aug 2012 - Nov 2012

Marketing in Beauty Care business unit for Schwarzkopf, Syoss and Got2b brands -Management/support of Brand Management and PR -Social media marketing, content creation -Translations for packages, campaign materials and web page, tv- commercials -Updating and writing key documents i.e. press releases -Assistance in regional reporting - competitor insights, market research, budgets -Updating and creating sales marketing support material -Assistance with… Show more Marketing in Beauty Care business unit for Schwarzkopf, Syoss and Got2b brands -Management/support of Brand Management and PR -Social media marketing, content creation -Translations for packages, campaign materials and web page, tv- commercials -Updating and writing key documents i.e. press releases -Assistance in regional reporting - competitor insights, market research, budgets -Updating and creating sales marketing support material -Assistance with implementation of launches and re-launches plans www.facebook.com/schwarzkopfsuomi www.facebook.com/syoss.fi www.facebook.com/got2b.finland Show less Marketing in Beauty Care business unit for Schwarzkopf, Syoss and Got2b brands -Management/support of Brand Management and PR -Social media marketing, content creation -Translations for packages, campaign materials and web page, tv- commercials -Updating and writing key documents i.e. press releases -Assistance in regional reporting - competitor insights, market research, budgets -Updating and creating sales marketing support material -Assistance with… Show more Marketing in Beauty Care business unit for Schwarzkopf, Syoss and Got2b brands -Management/support of Brand Management and PR -Social media marketing, content creation -Translations for packages, campaign materials and web page, tv- commercials -Updating and writing key documents i.e. press releases -Assistance in regional reporting - competitor insights, market research, budgets -Updating and creating sales marketing support material -Assistance with implementation of launches and re-launches plans www.facebook.com/schwarzkopfsuomi www.facebook.com/syoss.fi www.facebook.com/got2b.finland Show less

Sales Associate

• Oct 2010 - Sep 2011

-Selling and providing excellent customer service of design furniture for customers and business clients such as architects and designers -PR and organizing events at the store -Creating sales reports -Replenishment planning and management of customer orders -Selling and providing excellent customer service of design furniture for customers and business clients such as architects and designers -PR and organizing events at the store -Creating sales reports -Replenishment planning and management of customer orders

Accounts payable team member

• Apr 2007 - Aug 2009

-Reviewing vendor invoices for accuracy and making the required changes before submitting payment -Matching invoices to their respective purchase orders -Customer service and support for the vendors -Reviewing vendor invoices for accuracy and making the required changes before submitting payment -Matching invoices to their respective purchase orders -Customer service and support for the vendors