Experience

BITE Latvija

• Latvia
• Telecommunications
• 200 - 300 Employee

• Brand and Communication Team Manager

  • Feb 2018 - Present

  As a Bite Brand and Communication Team Manager, I lead a marketing brand and communication team for the fastest growing telecommunication company in Latvia, more info - www.bite.lv Team (10 people) develops and executes all the brand and sales related communication and campaigns. I am responsible for the Bite brand growth and brand communication platform development.Main responsibilities:- Bite brand development- Long and short time strategy development - ATL & BTL campaign planning- Cooperation with creative, PR, media agencies - Market researches - Budget planning and control- Team management Show less

• Communication Project Manager

  • Apr 2017 - Mar 2018

  As a communication project manager I was responsible for all handset (mobile phones) communication - new product launches in BITE and ATL campaigns for existing products. As well as working with the BITE Business segment communication - ATL campaigns, offers and business client events.Main responsibilities:- ATL and BTL campaign planning (handsets)- Handset communication budget management- BITE Business communication - BITE Business client event planning and management- Cooperation with creative, event and media agencies - Market research Show less



Orkla Latvija

• Latvia
• Food and Beverage Services
• 100 - 200 Employee

• Marketing Manager (Laima)

  • Oct 2015 - Jul 2016

  As a Laima marketing manager (leading confectionery brand in the Baltics) I was responsible for Laima brand growth and development. I led a team of product managers. Collaborate with coworkers from different teams (R&D, sales, legal, supply chain, finance) across the company to achieve Laima brand KPIs.Main responsibilities:- Laima brand management in Latvia and other Baltic countries, more info - http://www.laima.lv/ - Laima rebranding in 2015 - Responsibility for overall Laima product portfolio (more than 200 SKU’s), implementation and delisting- Development of Kalev brand in Latvia- Planning and controlling Laima marketing budget - Team management - Consumer and market researches Show less

• Chocolate and sugar product group marketing manager (Laima)

  • Sep 2012 - Sep 2015

  As Laima product marketing manager I was responsible for Laima product portfolio, brand development, new product implementation and delisting. Collaborated with coworkers from different teams (R&D, sales, legal, supply chain, finance) across the company to achieve KPIs.Main responsibilities:- Laima chocolate and sugar product group management- Responsibility for overall Laima product portfolio (more than 200 SKU’s), implementation and delisting- Laima zephyr category relaunch - redesign of existing products, new products and new communication platform - rapid growth in 2013 and 2014, 20% growth YoY, http://www.laima.lv/en/produktu-kategorija/zephyr/ - ATL and BTL campaign planning- Marketing budget planning and control- Cooperation with creative, media and PR agencies Show less

• Trade marketing specialist

  • May 2011 - Aug 2012

  Main responsibilities:- Trade marketing activity management for the several different brands - Laima, Gutta, Staburadze & Pedro- POS and POP materials- Co-branding activities with different brands- Cooperation with creative agencies

• Trade marketing assistant

  • Nov 2010 - Apr 2011