Maija Karjalainen

eCommerce, Purchasing, Marketing & Content creation - Various roles at Suomen Retkitukku Oy
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Contact Information
Location
Oulu, North Ostrobothnia, Finland, FI

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    May, 2019
    - Oct, 2024

Experience

    • Finland
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • eCommerce, Purchasing, Marketing & Content creation - Various roles
      • Apr 2021 - Present

      My main tasks and responsibilities include: • Responsible for the operational success of one web store while leading the online marketing strategy for another. • Developing marketing and user experience of online stores as a part of (responsible for Finnish stores) the group level Nordic team • Acted as Deputy Country Manager, overseeing the purchasing and marketing during the holiday seasons. • Developing and executing social media and newsletter strategies to enhance customer engagement. • Designing and managing social media influencer campaigns and relations • Building SEO optimized content for brands and products in stores • Responsible for over 20 brand purchasing and stock management and exports to EU warehouses. Show less

    • Graphic Designer
      • Dec 2020 - Present

      • Developing visual identity • Responsible of magazine visual design and layout • Scheduling content deadlines and preparing each magazines for print • Communication with printhouse • Developing visual identity • Responsible of magazine visual design and layout • Scheduling content deadlines and preparing each magazines for print • Communication with printhouse

    • Sales
      • Mar 2017 - Apr 2021

      • Managed key accounts while providing good customer service. • Involved in wholesale boutique product display, decorations and visual campaigns, enhancing in-store customer experience and engagement. • Coordinated with wholesale clients to ensure successful campaign delivery and long-term partnerships. • Managed key accounts while providing good customer service. • Involved in wholesale boutique product display, decorations and visual campaigns, enhancing in-store customer experience and engagement. • Coordinated with wholesale clients to ensure successful campaign delivery and long-term partnerships.

    • United Kingdom
    • Retail
    • Business Owner, Hair stylist, Nail artist
      • Aug 2010 - Mar 2017

      • Owned and operated a beauty salon, growing the business to include additional services such as eyelashes and nail art. • Managed product sourcing and direct-to-consumer sales, ensuring consistent growth and customer satisfaction. • Owned and operated a beauty salon, growing the business to include additional services such as eyelashes and nail art. • Managed product sourcing and direct-to-consumer sales, ensuring consistent growth and customer satisfaction.

    • Service Coordinator
      • 2015 - 2016

      • Recognized as "Employee of the Year" for outstanding service to one of the company's key clients. • Recognized as "Employee of the Year" for outstanding service to one of the company's key clients.

Education

  • Oulu Vocational College, OSAO. Business and Administration
    Vocational Qualification in Business and Administration, Study Programme in Customer Services and Sales
    2017 - 2018
  • Oulunsalo Highschool
    Highschool Graduate, Highschool
    2002 - 2005

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