Experience

Faces Magazine

• Canada
• Media Production
• 1 - 100 Employee

• Writer

  • Jun 2022 - Present



Self-employed

• Freelance Copywriter

  • Jan 2018 - Present

  * Generate the words, slogans and audio scripts that accompany advertising visuals.* Discuss + research the client’s core message and target audience to inform copy.* Work closely with brand executives to develop personable and on-brand messaging to drive sales and fuel exposure.* Research, write, and edit content for fashion and lifestyle blogs, while optimizing SEO + implementing keywords.*Edit existing copy on websites and company blogs to elevate brand narrative. * Generate the words, slogans and audio scripts that accompany advertising visuals.* Discuss + research the client’s core message and target audience to inform copy.* Work closely with brand executives to develop personable and on-brand messaging to drive sales and fuel exposure.* Research, write, and edit content for fashion and lifestyle blogs, while optimizing SEO + implementing keywords.*Edit existing copy on websites and company blogs to elevate brand narrative.



KC Lifestyling/We've Gone Mental

• Chief Managing Director

  • Dec 2020 - Sep 2022

  * Develop and execute social media marketing strategies to enhance brand’s online presence.* Ideate and create content for Google and Facebook advertisement platforms, utilizing Adobe Photoshop, Illustrator, and InDesign.* Collaborate with company co-founders to ideate innovative services to better serve client needs.* Write and edit copy for brand website, social media channels, blog, and product descriptions. * Develop and execute social media marketing strategies to enhance brand’s online presence.* Ideate and create content for Google and Facebook advertisement platforms, utilizing Adobe Photoshop, Illustrator, and InDesign.* Collaborate with company co-founders to ideate innovative services to better serve client needs.* Write and edit copy for brand website, social media channels, blog, and product descriptions.



KC Lifestyling

• Brand Manager

  • Dec 2019 - Dec 2020

  - Develop and execute social media marketing strategies to enhance brand’s online presence. - Ideate and create content for Google and Facebook advertisement platforms, utilizing Adobe Photoshop, Illustrator, and InDesign. - Manage company intern(s), oversee layout creation for social media feeds. - Collaborate with company co-founders to ideate innovative services to better serve client needs. - Oversee brand’s media presence, including collaboration with local social media influencers.- Maintain brand guidelines in all forms of digital communication.

• Social Media Manager

  • Dec 2018 - Dec 2019

  - Strategized social media campaigns to accurately represent brand mission statement, and effectively communicate seasonal messaging. - Created layouts for social media platforms, varying conceptually week-to-week depending on current trends in art and fashion. - Collaborated with company co-founders to create original content for various social media platforms.- Communicated effectively with client’s via brand’s social media channels.



Ann Taylor

• Retail
• 400 - 500 Employee

• Retail Sales Lead

  • May 2018 - Jan 2020

  - Managed a team of 10-20- Handled client facing situations and client-focused problem solving,- Audited store paperwork and conducted monthly loss prevention self-assessments- Interviewing and Onboarding- Performed tasks of the manager on duty.- Managed brands Canadian social media account, including original photography.- Visual merchandising and stock.- Audited health and safety conditions monthly. - Managed a team of 10-20- Handled client facing situations and client-focused problem solving,- Audited store paperwork and conducted monthly loss prevention self-assessments- Interviewing and Onboarding- Performed tasks of the manager on duty.- Managed brands Canadian social media account, including original photography.- Visual merchandising and stock.- Audited health and safety conditions monthly.



THE FACE SHOP

• Retail
• 100 - 200 Employee

• Beauty Advisor

  • Sep 2017 - May 2018

  - Evaluate skincare concerns of client to tailor recommendations- In-depth training of skin types and concerns- Consistently reached independent daily sales goals - Stock replenishment- Efficiently utilized POS during high-traffic events, such as Black Friday and Boxing Day - Evaluate skincare concerns of client to tailor recommendations- In-depth training of skin types and concerns- Consistently reached independent daily sales goals - Stock replenishment- Efficiently utilized POS during high-traffic events, such as Black Friday and Boxing Day



Cool Cow Ice Cream

• Store Manager

  • May 2016 - Sep 2017

  - Hiring, on-boarding, and training of new staff- Scheduling- Inventory management- Customer Service- Graphic Design for Social Assets- Social Media Management- Performed tasks of the MOD (manager on duty) - Hiring, on-boarding, and training of new staff- Scheduling- Inventory management- Customer Service- Graphic Design for Social Assets- Social Media Management- Performed tasks of the MOD (manager on duty)