Maia Adams

Head of Global Research at Adorn
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency

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Pernille Møbjerg Knudsen

Adorn, Maia and Juliet are the most reflected and skilled people I know within the jewellery industry, when it comes to strategy, analyzing a business and understanding individual challanges that has to meet global trends. We have to work together again sometime!

Hywel Davies

Maia Adams has unparalleled knowledge of the global Jewellery and Fashion industries. She thinks ahead of the curve and always deliver fresh insights to projects. She is smart, informed and professional.

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Experience

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Head of Global Research
      • Feb 2011 - Present

      Adorn’s mission is to shape the future of jewellery. As the global authority on change in the jewellery industry, we provide the insight, tools and services ambitious jewellery businesses need to grow, innovate and stay relevant in a fast-changing market. Harnessing our in-depth knowledge of the evolving jewellery consumer across different markets we effectively address our clients’ concerns and objectives in order to help them achieve commercial success. Adorn’s mission is to shape the future of jewellery. As the global authority on change in the jewellery industry, we provide the insight, tools and services ambitious jewellery businesses need to grow, innovate and stay relevant in a fast-changing market. Harnessing our in-depth knowledge of the evolving jewellery consumer across different markets we effectively address our clients’ concerns and objectives in order to help them achieve commercial success.

    • United Kingdom
    • Newspaper Publishing
    • 700 & Above Employee
    • Jewellery Consultant
      • Dec 2013 - Feb 2018

      Contributing writer to the Financial Times "How To Spend It" magazine Contributing writer to the Financial Times "How To Spend It" magazine

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Mentor
      • May 2014 - Sep 2017

      A member of the judging and mentoring panel for Rock Vault - a jewellery initiative to support, showcase and promote Britain's most innovative, fine jewellery talent. Curated by Stephen Webster, this unique initiative was developed by the BFC. A member of the judging and mentoring panel for Rock Vault - a jewellery initiative to support, showcase and promote Britain's most innovative, fine jewellery talent. Curated by Stephen Webster, this unique initiative was developed by the BFC.

  • Adorn London
    • London, United Kingdom
    • Editor At Large
      • Jan 2011 - Oct 2016

      A consumer focused online jewellery retail magazine showcasing jewellery from High Street to Haute Couture with a focus on trends and styling. A consumer focused online jewellery retail magazine showcasing jewellery from High Street to Haute Couture with a focus on trends and styling.

    • United Kingdom
    • Individual and Family Services
    • 100 - 200 Employee
    • Mentor
      • Nov 2009 - Aug 2015

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Visiting Lecturer
      • Sep 2009 - Apr 2015

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Author
      • Apr 2010 - Mar 2015

      'Fashion Jewellery: Catwalk & Couture' – Best-selling jewellery book published in four languages. The book's global launch took place at Colette in Paris. As part of the book-signing event I also curated an in-store jewellery exhibition showing the work of designers profiled in the book. 'Fashion Face Off' – Illustrated playing card game. 'Sticker Fashionista' – A series of fashion books for teenage girls. 'Fashion Jewellery: Catwalk & Couture' – Best-selling jewellery book published in four languages. The book's global launch took place at Colette in Paris. As part of the book-signing event I also curated an in-store jewellery exhibition showing the work of designers profiled in the book. 'Fashion Face Off' – Illustrated playing card game. 'Sticker Fashionista' – A series of fashion books for teenage girls.

  • Plaza Watch
    • London, United Kingdom
    • Jewellery Editor
      • Apr 2010 - Dec 2012

      Responsible for the jewellery section of Swedish luxury watch and jewellery quarterly title, Plaza Watch. Responsible for the jewellery section of Swedish luxury watch and jewellery quarterly title, Plaza Watch.

    • United Kingdom
    • Technology, Information and Internet
    • Jewellery Editor, Because London
      • Apr 2011 - Apr 2012

      Creating jewellery-related content (interviews, features and film) for Because London. Creating jewellery-related content (interviews, features and film) for Because London.

    • Journalist
      • May 2001 - 2012

      Contributed fashion, travel and lifestyle features to titles including Vogue, Elle, Time Out, Wallpaper, Sunday Times Style, Loaded Fashion and Sleazenation. Copywriting and content production for clients including Gucci, Levi's and Swarovski. Contributed fashion, travel and lifestyle features to titles including Vogue, Elle, Time Out, Wallpaper, Sunday Times Style, Loaded Fashion and Sleazenation. Copywriting and content production for clients including Gucci, Levi's and Swarovski.

    • Editor
      • May 2008 - Nov 2011

      Creating branded content (digital and print) for clients including L'Oréal, Habitat, Toni&Guy, Arcadia, Calvin Klein, Office Shoes Creating branded content (digital and print) for clients including L'Oréal, Habitat, Toni&Guy, Arcadia, Calvin Klein, Office Shoes

    • United Kingdom
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Columnist
      • Jan 2003 - Dec 2008

      Weekly columns 'Where I'd Rather Be' for Travel section and 'Extra Curricular' for Office Hours. Weekly columns 'Where I'd Rather Be' for Travel section and 'Extra Curricular' for Office Hours.

Education

  • University of the Arts London
    BA Hons, Central Saint Martins, Fashion Communication and Promotion
    1999 - 2003
  • Cardiff University / Prifysgol Caerdydd
    Genetics, BSc Hons
    1990 - 1994

Community

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