Experience

IEC Games

• Australia
• Entertainment Providers
• 1 - 100 Employee

• UA Marketing

  • Jan 2023 - Present

  Hanoi, Hanoi, Vietnam UA at Big Bear - IEC Games Launch and scale new games profitably through organic and non-organic channels across the globe: - Manage and run multiple user acquisition campaigns across platforms (Google, Unity, Mintegral, Applovin, etc) - App Store Optimization (ASO): Research keywords, optimize store listing, create A/B testing to improve CRV - Work closely with Production and Creative teams to provide UA insights to improve product marketability - Understand and… Show more UA at Big Bear - IEC Games Launch and scale new games profitably through organic and non-organic channels across the globe: - Manage and run multiple user acquisition campaigns across platforms (Google, Unity, Mintegral, Applovin, etc) - App Store Optimization (ASO): Research keywords, optimize store listing, create A/B testing to improve CRV - Work closely with Production and Creative teams to provide UA insights to improve product marketability - Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories - Analyze data through multiple sources & metrics to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets - Research market trend and develop ideas for game and ad creative Show less



Quezsty

• UA Freelancer

  • Nov 2022 - Feb 2023

  Bangkok City, Thailand I got this job through Upwork - a platform that connects freelancers with clients. My duty is managing a 5M-install game: Pop It Magic: Fidget Trading, that includes: - Optimize ASO, create for A/B test store listing, and help improve CRV by 15% - Review in-game statistics, update IAA displays to show more ads - Relocate Google ads countries, prepare creative assets for new campaigns - Run and optimize new Google app campaigns - Get positive feedback and 5 star review from the… Show more I got this job through Upwork - a platform that connects freelancers with clients. My duty is managing a 5M-install game: Pop It Magic: Fidget Trading, that includes: - Optimize ASO, create for A/B test store listing, and help improve CRV by 15% - Review in-game statistics, update IAA displays to show more ads - Relocate Google ads countries, prepare creative assets for new campaigns - Run and optimize new Google app campaigns - Get positive feedback and 5 star review from the client on Upwork Show less



SOLARJSC

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2021 - Dec 2022

  Ha Noi Mobile App Marketing - Join tool & and utility app projects from beginning to scaling progress, work closely with the product team to optimize app - Do monetize for apps: Decide which types of ads and logic to show ads in the apps - Do ASO-related tasks: Researching keywords, Optimizing store listing, Creating A/B testing to improve CRV - User acquisition: Run paid campaigns to get users for apps (mainly through Google app campaigns) Creative optimization: Create detailed… Show more Mobile App Marketing - Join tool & and utility app projects from beginning to scaling progress, work closely with the product team to optimize app - Do monetize for apps: Decide which types of ads and logic to show ads in the apps - Do ASO-related tasks: Researching keywords, Optimizing store listing, Creating A/B testing to improve CRV - User acquisition: Run paid campaigns to get users for apps (mainly through Google app campaigns) Creative optimization: Create detailed requirements for graphic & and video assets: from icons, feature graphics, and screenshots to banners, videos for ad - R&D: + Market research: Market size, competitors to analyze the potential of an app idea and suggest features and data for app for apps. + Research market trends and develop ideas for app and ad creative Show less