Experience

Insights KSA

• Saudi Arabia
• Business Consulting and Services
• 1 - 100 Employee

• Research Consultant

  • Sep 2022 - Present

  Jeddah - Custom market research to Digitally & Professionally revamp the academic programs at Dar AlHekma University to meet market demands - Baseline Brand Health Tracking for a B2B IT company with clients in the health service industry -Market entry research for a leading coffee brand in a neighboring country.



Corporate Initiatives LTD

• United States
• Professional Training and Coaching

• Research Consultant

  • Mar 2016 - Present

  Jeddah, Makkah, Saudi Arabia - Responsible to deliver actionable insights that help businesses to make better decisions - Leading research studies: User Experience (UX), Voice of Customer (VoC) program, Brand Health Tracker (BHT), Mystery Shopping Program (MSP), Customer Satisfaction (CSAT), Campaign Evaluation, Competitive Intelligence (CI) and Employee Survey -Digital platform: generating insights through Google Analytics and Social Media - Building e-commerce channel & a strong brand identity. A market and… Show more - Responsible to deliver actionable insights that help businesses to make better decisions - Leading research studies: User Experience (UX), Voice of Customer (VoC) program, Brand Health Tracker (BHT), Mystery Shopping Program (MSP), Customer Satisfaction (CSAT), Campaign Evaluation, Competitive Intelligence (CI) and Employee Survey -Digital platform: generating insights through Google Analytics and Social Media - Building e-commerce channel & a strong brand identity. A market and customer experience research in pre-website development stage for Home furnishing brand - Brand alignment with customer preferences. Customer experience research in post launch stage for clothing brand Show less



Leading Educational Institute

• Research Faculty (Sociology & Global Prespective)

  • Sep 2013 - Feb 2016

  Lahore, Punjab, Pakistan



University of the Punjab

• Pakistan
• Higher Education
• 700 & Above Employee

• Research Faculty - Institute of Social & Cultural Studies

  • Nov 2012 - Dec 2014



NUR Center for Research & Policy at NUR Foundation

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• Research Managerv - NUR Centre for Research & Policy

  • Jan 2012 - Oct 2012

  Lahore, Punjab, Pakistan



King Saud University

• Saudi Arabia
• Higher Education
• 700 & Above Employee

• Associate Researcher - Research Chair of Epidemiology & Public Health,

  • Jun 2008 - Sep 2010

  Riyadh, Saudi Arabia



King Faisal Specialist Hospital and Research Center

• Saudi Arabia
• Hospitals and Health Care
• 700 & Above Employee

• Associate Research Analyst - Cancer Center Research Unit

  • Mar 2008 - Jun 2008

  Riyadh, Saudi Arabia