Experience

Innovatrix International

• Czechia
• Events Services
• 1 - 100 Employee

• Project Manager EIMA

  • Nov 2022 - Present

  * Led cross-functional teams in the planning and execution of large-scale EIMA projects.* Developed and maintained project schedules, budgets, and resource plans.* Coordinated with stakeholders to ensure project deliverables met their needs and expectations.* Managed risks and issues, implementing mitigation strategies as needed.* Conducted post-project reviews to identify areas for improvement and implement best practices for future projects.

• Digital Marketing Specialist

  • Nov 2021 - Jan 2023

  * Developed and implemented comprehensive digital marketing strategies that increased website traffic and conversion rates by 30%.* Managed and optimized paid advertising campaigns, resulting in a 20% increase in ROI.* Created and edited engaging content for various digital channels, including social media, email, and the company website.* Analyzed and reported on key performance metrics to inform ongoing optimization efforts.* Collaborated with cross-functional teams, including design and product, to ensure a cohesive brand experience across all digital channels.



Maternity

• Pakistan

• On Leave

  • Oct 2020 - Jan 2022



marcus evans Group

• Ireland
• Events Services
• 700 & Above Employee

• Marketing Manager

  • Aug 2017 - Oct 2020

  My job responsibilities include: - Crafting high-level strategy for multi-channel digital campaigns and owning tactical execution - Executing lead generation, lead nurturing and brand awareness campaigns - Establishing and nurturing strategic partnerships - Creating product messaging for marketing campaigns, collateral and website content - Ensuring consistent product messaging while working with cross-departmental teams - Identifying key content topics to increase SEO and generate top of the funnel leads - Managing social media, email marketing and event marketing campaigns - Managing webinar programs - Developing strategic content calendar - Producing content for blogs, websites and newsletters - Coordinating, conducting and producing interviews with industry leaders - Tracking performance of marketing campaigns - Examining campaign analytics and utilizing results to enhance campaigns



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Senior Marketing Executive

  • Aug 2015 - Feb 2018