Mahmuda Begum

Research Director at IT Europa Media & Intelligence Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Northampton, England, United Kingdom, GB
Languages
  • Bengali Native or bilingual proficiency

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Auri Aittokallio

I worked with Mahmuda as her line-manager for two years. She is a very organised and diligent person and market research professional. Mahmuda manages her time and workload effectively, and she is great at sharing from her knowledge to more junior colleagues. You can always trust she will get the job done to a high standard and on time. I can highly recommend her.

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Experience

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Research Director
      • Oct 2018 - Present

    • United Kingdom
    • Wholesale Building Materials
    • 700 & Above Employee
    • Executive Researcher
      • Jul 2018 - Oct 2018

      There's a lot more to us than bricks and mortar.A FTSE 250 business with turn over of c£6.4bn, our businesses span the trade, home improvement and DIY markets and our aim is to offer the best for our employees, customers, suppliers and the communities around us which helps bring our strategy to life. With 20+ businesses in the Group we’ve grown to approximately 28,000 colleagues across more than 2,000 branches, stores and sites around the UK but keep the local communities in which we serve at the heart of what we do. Just take a look around your house or surroundings and you will see that everything we do is around you. We have ‘new fashioned’ values which are core to our being. For us, it's a way of working and treating people that makes us who we are. The Group includes some of the leading brands in the industry including; Travis Perkins, Wickes, Keyline, City Plumbing Supplies, CCF, Benchmarx, Tile Giant, Toolstation, City Heating Spares, BSS, DHS - Direct Heating Spares, F & P Wholesale, The Underfloor Heating Store, Birchwood Price Tools, PTS, Installation Giant, SBS, Solfex, Connections, Primaflow and Rudridge - and has over 2,000 outlets nationwide.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Research Manager
      • May 2015 - Mar 2018

      Maintaining, updating and creating European Market Intelligence database reports which involved lead generation, working with internal/external stakeholders, work allocation, formatting and Quality Checking data. Managing the Research team (additional temps throughout the year), by setting and maintaining targets/deadlines. Research tasks also comprised of bespoke research (including Middle Eastern & APAC projects), whitepaper-related, survey and consultancy projects. Other ad-hoc tasks included events related work and recruitment.

    • Research Manager (Designate)
      • Sep 2014 - May 2015

    • Research Analyst
      • Aug 2012 - Sep 2014

      IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels which serve it.Collating primary and secondary data to create/update IT Market Intelligence database reports, quality checking/proof-reading data, international/European client liaison/interviewing, working on bespoke research projects, events and website work, among a vast range of other duties.

    • France
    • Market Research
    • 700 & Above Employee
    • Qualitative Research Assistant
      • Jan 2012 - Aug 2012

      Ipsos MORI is a research company with global reach specialising in advertising (brand equity and communications); loyalty (customer and employee relationship management); marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology); social & political research and reputation research.Qualitative research including transcribing/analysing/arranging interviews/focus groups live as well as from from AV footage, taking part in ethnographies, proof-reading, editing focus group footage, international liaison, maintaining contacts database among other things.

    • United Kingdom
    • Individual and Family Services
    • 200 - 300 Employee
    • Project Leader/Researcher
      • Jun 2011 - Sep 2011

      The National Fostering Agency is an independent fostering agency committed to improving children and young people’s lives and outcomes through child fostering via partnering with Local Authorities and UK foster carers.Worked on a confidential project which involved qualitative research, forecasting and reporting across Europe. The National Fostering Agency is an independent fostering agency committed to improving children and young people’s lives and outcomes through child fostering via partnering with Local Authorities and UK foster carers.Worked on a confidential project which involved qualitative research, forecasting and reporting across Europe.

    • Market Research
    • 1 - 100 Employee
    • Qualitative Research Intern
      • Jun 2010 - Dec 2010

      HPI is an independent market research agency focused on brand tracking, strategic and creative development, NPD and brand architecture, and ethnography. Qualitative and quantitative research including coding and analysing questionnaires, surveying customers in retail stores, recruitment, transcribing/analysing interviews/focus groups live as well as from from AV footage, assisting in creating slides and documents for client briefing meetings, as well as ad-hoc admin tasks. HPI is an independent market research agency focused on brand tracking, strategic and creative development, NPD and brand architecture, and ethnography. Qualitative and quantitative research including coding and analysing questionnaires, surveying customers in retail stores, recruitment, transcribing/analysing interviews/focus groups live as well as from from AV footage, assisting in creating slides and documents for client briefing meetings, as well as ad-hoc admin tasks.

Education

  • Brunel University London
    Psychology & Social Anthropology (BSc Joint Hons with Professional Development)
    2009 - 2013
  • Uxbridge High School
    2002 - 2009

Community

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