Digital Marketing Manager

• Jan 2018 - Present

Developing fresh ideas aligned with company objectives and working across departments to sell strategies and initiatives internally. Designing, developing, and deploying digital marketing assets for channels. Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Develop strategies that drive customers to the website, and propose ideas to Improve the design, UX, traffic, and content of the website. Designing, building, and maintaining social media presence. Maintaining and executing marketing calendar and strategy to drive and execute effective marketing campaigns. Creating & monitoring paid campaigns on social & digital media platforms. Evaluating important metrics that affect website traffic, service quotas, and target audience. Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). Show less

Senior degital marketing - Team Leader

• Jan 2016 - Jan 2018

Creating social media strategy for accounts through competitive research, platform determination, benchmarking, messaging, and audience identification. Generate, edit, publish, and share daily content (original text, images, video, or HTML). Set up and optimize company pages within each platform. Moderate all user-generated content in line with the moderation policy for each community. Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information. Creating buyer personas for each account. Manage different platforms in Arabic and English. manage people and set KPIs for each employee and help them achieve. Show less

Social Media Marketing Specialist

• Aug 2015 - Jan 2016

Digital Marketing

• Apr 2009 - May 2014