Mahmoud Elgaml

Ecommerce Manager at Spinneys Egypt
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Contact Information
Location
New Cairo, Cairo, Egypt, EG
Languages
  • English Professional working proficiency
  • Arabic Native or bilingual proficiency

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Experience

    • Egypt
    • Retail
    • 200 - 300 Employee
    • Ecommerce Manager
      • May 2022 - Present

      Ensure operational excellence through close collaboration with the Supply Chain and category management team to maintain stock status, plan for peak periods, improve/eliminate out of stock and offer relevant range Monitor overall customer shopping experience and suggest new features to be added to facilitate shopping experience Monitor E-commerce performance in terms of functionality and user friendliness in coordination with developers; using application ratings, reviews and customer surveys Maintain knowledge of industry trends, opportunities, channels, products, and competitors to sustain Spinneys competitive advantage Provide periodic reports and analysis on key metrics such as sales, traffic, abandoned carts, new product sell-through, promotion and any changes in website order number, sales and products stock. Develop and execute strategies to bring in new customers and grow existing customers orders to meet overall company strategic goals Develop the Media Marketing campaigns, Google Ads (Search – GDN – YouTube – App), Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media. Set standards operating procedures (SOP), system and best practices for new product listings, content creation, and distribution Work closely with different teams (product management, graphics, IT and Operations) to provide updated content that will be shared across e-Commerce platforms. Show less

    • Egypt
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Ecommerce Manager- Magento
      • Jun 2021 - May 2022

      Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. Oversee the entire e-commerce division and divide up employees on tasks. Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting liaise directly with upper management for any new advances or initiatives to improve the company’s online presence and e-sales. Responsible for interviewing, bringing preferred candidates to upper management, and providing necessary training. Managing and executing promotional campaigns Providing insights on customer shopping trends to support assortment selection and identify assortment gaps Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment Providing analysis and reporting on metrics such as weekly/monthly sales by category, new product sell-through, and offer code performance Show less

    • Egypt
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Ecommerce Manager
      • Apr 2020 - May 2021

      •Responsible for overseeing, leading, and managing the e-commerce department of the company. •Responsible for interviewing and providing necessary training for needed calibers. •Monitors website usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement, and conversion. •Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. •Responsible for ongoing improvement to the website including product descriptions, images, order/hierarchy of products, product constructs. •Partners with relevant sales and marketing team members to define promotional calendars, brand marketing execution, and success metrics. •Analyzes eCommerce business and ROI reporting including web analytics, competitor reports, and ad hoc reports for analysis to senior team members. •Uses consumer insights to develop future marketing strategies. •Optimization of Delivery Processes in terms of cost and customer satisfaction •Manages online merchandise presentations and executes effective position of products based on sale, inventory, newness, and trends. Partners with sales and marketing teams to develop and ensure successful online assortment. Show less

    • Egypt
    • Printing Services
    • 1 - 100 Employee
    • Founder- E-commerce Manager
      • Oct 2017 - Nov 2020

      Determining the website format and interacting with the web developers to design or make changes accordingly Identifying and evaluating new marketing opportunities to increase website traffic and online production Undertaking research to understand demographic targets, search engine traffic, media buying, etc. Supervising the e-commerce department and allocating task to the staff Research, Negotiating, and contracting with payment gateways. Creating promotional offers and checking to see that these are uploaded precisely. Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies. Examining sales-related metrics to inform restocks. Undertake to interview processes and recruit e-commerce analysts, marketing executives, etc. Demonstrating project strategies and plans to the higher officials Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies. Show less

    • Pakistan
    • E-learning
    • 100 - 200 Employee
    • Founder - Business Development Lead
      • Nov 2016 - Apr 2019

      Reporting to ShareHolders Developing growth strategies and plans Managing and retaining relationships with existing clients Increasing client base Having an in-depth knowledge of business products and value proposition Writing business proposals Negotiating with stakeholders Identifying and mapping business strengths and customer needs Researching business opportunities and viable income streams Following industry trends locally and internationally Drafting and reviewing contracts Reporting on successes and areas needing improvements Show less

    • Information Technology & Services
    • 1 - 100 Employee
    • HR Generalist
      • Feb 2015 - Nov 2016

      • Maintain and update human resources documents, such as organizational charts, employee handbooks or directories, grading system & salaries ‘structures, or performance evaluation forms. • Confer with management to develop or implement personnel policies or procedures. • Prepare or maintain employment records related to events such as hiring, termination, leaves, transfers, or promotions, using human resources management system software. • Perform job analysis to write effective job descriptions. • Recruit new employees through the process of; posting job vacancies, screening cvs, interviewing candidates, testing & assessing them, and then, select qualified job applicants or refer them to managers, making hiring recommendations when appropriate. • Schedule or conduct new employee orientations. • Inform job applicants of details such as duties and • responsibilities, compensation, benefits, schedules, working • conditions, or promotion opportunities. • Address employee relations issues, such as harassment • allegations, work complaints, or other employee concerns. • Monitor employees’ behaviors & discipline. • Responsible of employees training and development. • Conduct benefits program for employees. Show less

    • Manuscript Analytics Specialist
      • Apr 2014 - Jan 2015

      • was working on Receiving manuscripts from the Manuscript Tracking System (MTS) in order to get them reviewed and edited before publishing . • searching by the organization tools for authors’ ID, affiliations ID, and domains to fill in the authors’ data. • Contacting other internal teams via mail in case of any corruption or challenge found regarding the author’s IDs to clear any disputes. • was working on Receiving manuscripts from the Manuscript Tracking System (MTS) in order to get them reviewed and edited before publishing . • searching by the organization tools for authors’ ID, affiliations ID, and domains to fill in the authors’ data. • Contacting other internal teams via mail in case of any corruption or challenge found regarding the author’s IDs to clear any disputes.

    • Egypt
    • Telecommunications
    • 1 - 100 Employee
    • Call Center Agent
      • Mar 2012 - Nov 2012

      • have used to Handle all incoming/outgoing calls of the call center. •Provide best possible service to both external and internal customers to achieve highest level of customer satisfaction. Escalate problems, report suspected fraud and provides relevant feedback to the right channels. • have used to Handle all incoming/outgoing calls of the call center. •Provide best possible service to both external and internal customers to achieve highest level of customer satisfaction. Escalate problems, report suspected fraud and provides relevant feedback to the right channels.

Education

  • The German University in Cairo
    Master of Business Administration (M.B.A.)
    2018 - 2022
  • The American University in Cairo
    Associate’s Degree, Professional Postgraduate Diploma in Human Resource Management
    2014 - 2015
  • Cairo University
    Bachelor of Mass Communication, Public Relations, Advertising, and Applied Communication
    2007 - 2012

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