Mahmoud Alokla

General Manager at ALRAYA الراية
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Contact Information
us****@****om
(386) 825-5501
Location
Jiddah, Makkah, Saudi Arabia, SA

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Experience

    • Saudi Arabia
    • Retail Groceries
    • 200 - 300 Employee
    • General Manager
      • Apr 2023 - Present

    • Saudi Arabia
    • Retail
    • 1 - 100 Employee
    • Area Sales Manager
      • May 2019 - Dec 2022

      Eddy Electronics and Furniture, Southern Region • Develop and implement marketing strategies that effectively promote products to consumers. • Develop long term plans for the area, including identifying potential clients and creating proposals for new business ventures involving the company’s products. • Meet regularly with management to discuss progress, obstacles, and solutions to problems. • Implement operational changes with strategically proposed methods. • Coordinate with external suppliers to ensure adequate supplies of raw materials or parts are available. • Train and supervise staff to ensure they are knowledgeable about products sold by the company. • Meet regularly with clients to discuss their needs and ensure they are receiving optimal service. • Analyze the budget and profitability through cost-effective methods. • Investigate potential business opportunities within the assigned area. • Perform administrative tasks such as scheduling appointments, ordering supplies, and managing budgets. • Research market conditions to identify opportunities for growth in new markets or product lines. • Monitor weekly sales inventory performance reports. • Advise Regional Manager of potential security risks and major shrink issues. • Train store managers in effective sales and supervisory techniques. • Create and communicate sales targets at regular intervals. • Collaborate with other Area Managers to ensure that operations are consistent across the board. • Prepare management staff for advancement into expansion markets and provide future leader for the company. • Ensure compliance with all policies and procedures. • Ensure all company training programs are implemented through the store. • Ensure that staffing of all areas is maintained according to company standards. Show less

    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Store Manager
      • Dec 2016 - Apr 2019

      • Serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. • Anticipate customer needs and provides services that are beyond customer expectations. • Complete store operational requirements by scheduling and assigning employees. • Maintain store staff by recruiting, selecting, orienting, and training employees. • Promote optimum staff performance by coaching, counseling, and disciplining employees. • Achieve financial objectives by preparing an annual budget, scheduling expenditures, and analyzing variances. • Identify current and future customer requirements by establishing rapport with potential and actual customers to understand service requirements. • Use customer insights to drive and guide the development of new offerings. • Ensure availability of merchandise and services by approving contracts. • Formulate pricing policies by reviewing merchandising activities, determining additional needed sales promotion, and authorizing clearance sales. • Market merchandise by studying advertising, sales promotion, and display plans. • Secure merchandise by implementing security systems and measures. • Protect employees and customers by providing a safe and clean store environment. • Maintain the stability and reputation of the store by complying with legal requirements. • Determine marketing strategy changes by reviewing operating and financial statements and departmental sales records. • Lead operations by initiating, coordinating, and enforcing program procedures. Show less

    • Saudi Arabia
    • Real Estate
    • 100 - 200 Employee
    • Acting Area Manager
      • May 2011 - Nov 2016

      • Steer diverse initiatives towards managing Retail Store Operations with chief responsibilities pertaining to Strategy Planning, Category Management, Brand Management, Merchandising, Business Development, Relationship Management, achievement of top line and bottom line targets, etc. • Conduct business strategy planning & analysis for assessment of revenue potential & opportunities to tap new sources to achieve planned targets. • Manage entire store operations including implementing departments’ standard operating procedures; establishing new stores from scratch with the correct stocks, POS materials, visual merchandising & windows displays, etc. • Oversee category management including space management, merchandising strategies, inventory management, margin analysis and contribution. • Evaluate and test systems and controls to determine their adequacy and effectiveness, ensuring compliance with policies and procedures. • Assist in preparation of the annual risk assessment and the Annual Audit Plan. • Drive sales efforts involving effective promotional activities, product awareness for growth and profitability. • Interface with institutional and corporate clients for suggesting the most viable product range and cultivating relations with them for securing repeat business. • Identify and develop new streams for revenue growth and maintaining relations with customers to achieve business targets. • Constantly keep a track of competitive pricing and specifications to update clients with informative comparisons. • Formulate and implement brand specific sales & marketing strategies to optimize sales, profit and cost-effectiveness in the stores on regular basis. • Regularly review stock status and monitor timely replenishment (from warehouse to the store). • Conducting weekly and daily floor moves ensuring attractive new look on each change and window display in tune with market profile thereby promoting higher conversion. Show less

    • Sales Manager
      • 2008 - 2011

      • Administer complete sales and marketing as well as business development operations in the company. • Determine annual unit and gross-profit plans by implementing marketing strategies; and analyzing trends and results. • Devise strategies and plans to capture untapped potential markets and achieve business growth. • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; and projecting expected sales volume and profit for existing and new products. • Implement national sales programs by developing field sales action plans. • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. • Establish and adjust selling prices by monitoring costs, competition, and supply and demand. • Complete national sales operational requirements by scheduling and assigning employees; and following up on work results. • Maintain sales staff by recruiting, selecting, orienting, and training employees. • Maintain sales staff work results by counseling and disciplining employees; and planning, monitoring, and appraising job results. • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies. • Contribute to team effort by accomplishing related results as needed. • Generate regular sales and revenue report for submitting to Regional Sales Manager. Show less

    • France
    • Retail
    • 700 & Above Employee
    • Head of Department, Heavy Household
      • 2005 - 2008

      • Perform all necessary tasks to develop sales and satisfy customers. • Set objectives and work with team towards achieving targets and growth. • Understand and apply Standard Management. • Fulfill Permanent Responsibilities requirements. • Ensure that products are properly labeled with right prices and brand names. • Monitor and maintain stock inventory levels to avoid over or under stocking. • Execution of excellent customer care relations including prompt response to queries and appropriate remedial measures for complaints from internal and external customers. • Put in place stringent measures to curb product spoilage. • Establish attractive display implementation of merchandise inside the department. • Negotiate internal promotions with the suppliers to enforce the image of discount inside the department. • Ensure proper training to the team in order to improve their skills. • Analyze profit and loss statements and recommend improvements to meet department goals. Show less

Education

  • Damascus University
    Bachelor's degree, Economics

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