Experience

Gulf Catering Com. - Bakery Division (KAKO)

• Food Production
• 1 - 100 Employee

• Regional Sales Manager

  • Sep 2020 - Present

• Area Sales Manager

  • Oct 2017 - Sep 2020

  -• Qassim Area (Buridah&Hail&Dawadmi): Reporting to the Regional Sales Manager, lead a team of 4 Supervisors and 27 sales representatives from 1st Jan 2020 till now.• Riyadh Area: Reporting to the Regional Sales Manager – Western Area, lead a team of 5 Supervisors and 45 sales representatives from 2015 till end of 2019Key Responsibilities:•Develop the business plan and sales strategy to achieve all sales, revenue, profitability, market share and sustainable growth targets for the area• Visit customers on daily basis as per schedule plans.• Achieve sales target by customer and by product line as per given target monthly• Implement sales fundamentals: distribution, shelving, pricing and displays.Supervise the sales team, conduct periodic performance appraisals, identify and fulfill training needs and provide leadership and motivation to improve teamwork, performance and productivity

• Sales Financial Analyst

  • Jun 2014 - Oct 2017

  * Analyze the products profitability to control the wastage* Guiding sales team to make Accurate forecast for Fresh items to control the expiry *commission calculation for sales team * Collect, analyze, evaluate and report sales data in order to increase sales productivity.*Collect sales records and trends and evaluate performance measured against sales quotas.*Assist management in developing and reviewing the sales budget and rolling sales forecast including sales to budget variance analysis.*Guiding sales people(Key Account,Regional Sales etc) in arriving at an exact forecast figure ,generate report for forecast,and collaborate forecast into weekly monthly reports.*Communicate sales reporting and sales forecasting to Senior management.*Analyze results and set up reports containing respective conclusions, ideas, and general guidance.*Provide customized reporting and recommendations in support of ongoing business decisions or initiatives.

• Area Sales Supervisor

  • Dec 2012 - Jun 2014

  Managed team of 8 sales Representative employees, overseeing the hiring, training, and professional growth of employees.Delivered an exceptional level of service to each customer by listening to concerns and answering questions.Managing the Sales Executives in day to day sales of the firm and is responsible for the sales expansion and development in the assigned area of operation.• Responsible for the submission of reports related to various aspects of sales to the senior management.• Responsible for fixing monthly sales target of the sales executives on the basis of the potential of the route and support them to achieve the same.• Responsible for the opening of new routes for sales expansion and also in charge of monitoring the sales executives for the proper distribution, display and availability of products in the shops for the assigned area.