Experience

Terminix Commercial

• United States
• Facilities Services
• 200 - 300 Employee

• Marketing Manager - Commercial Pest

  • Jan 2020 - Present

  Monitor the marketing plan and strategy for uniformity in message, including templates, tag lines, and logo usage. Create and conduct sales and marketing training sessions for service and sales professionals on new product and service launches. Most recently launched a comprehensive sales playbook and guide to selling to the the Retail Non-Food Vertical Plan and create new sales and service playbooks for product lines or services monthly. Worked cross-functionally within the organization to build and launch a new commercial sales and service offering for Quick Serve Restaurants which increased revenue by 500% over prior year in the first 3 months. Facilitated a brand equity research study with an outside agency on 7 acquired brands within our portfolio to assist in the overall commercial strategy for the business. Launched the strategic plan and sales training for 3 commercial verticals in 2022 which contributed to a 10.3% growth in new sales revenue vs the prior year. Developed a refreshed sales playbook to aid sales professionals in understanding the target verticals, buyer persona and gaining technical knowledge about the common pests that may threaten businesses and solutions we provide.



McCloud Services - Pest Management Professionals

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing Manager

  • Apr 2016 - Present

  Partner with dedicated public relations firm to plan and execute the companies external communications plan and PR initiatives resulting in major media mentions and article pickups at least once per month.Developed a new company website with a fully integrated marketing automation and lead management system which increased the volume of inbound leads and new revenue via company website 10%+ year over year.Manage the sales support function for proposal requests to support the field team (150people) which generates over $1M in new annual revenue.Implemented a detailed procedure manual for the administrative staff on how to perform and support the sales function of the business making the team more streamlined and efficient with requests.Build and manage the sales proposal templates in GoCanvas form builder app for technicians to easily propose and sell in the field.Manage the content marketing email campaigns and social media strategy generating a15% increase in inbound web leads and 10% increase in new business revenue.Implemented SurveyMonkeyCX tool for NPS program and the company maintained an NPS of 86 or above year over year.Coordinate and managed the company’s annual seminar for over 200 customers and prospects. Since 2011 the event has increased in attendance and an incremental growth of 5%+ year over year in net profit.

• Sales & Marketing Coordinator

  • Jan 2011 - Apr 2016

  Design and maintain pricing guides for various market segments, presentations and sales proposal templates.Coordinate with internal departments to complete and answer complex RFP’s, supplier/vendor qualification documents and safety questionnaires.Track and analyze performance of company website and social media platforms using WordPress, Google Analytics and Google AdWords.Coordinate, produce and deliver the quarterly employee newsletter and bi-weekly employee email newsletter.Manage employee incentive program and implement delivery of awards; planning the annual company trip and assigning reward points on the Awards Network database.Maintain pricing guides, presentations and proposal templates for Business Development Representatives and Operations Managers.Coordinate initial on-boarding of new employees; enrollment in training program, provide login credentials to company resources, and prepare materials for distribution.One of 12 associates companywide selected to join and successfully graduate a year-long Integrity Coaching leadership development program sponsored by executive leadership.Built and launched new companywide intranet portal (Papyrs) for all team members to access company documents and reference materials.



Farm Journal Media

• United States
• Hospitals and Health Care

• Sales Administrative Assistant

  • May 2009 - Dec 2010

  Provided administrative support to the Vice President of sales, national account representatives and inside sales team. Created and updated client proposals and presentations, sales collateral, business resource ad materials and media kits. Point of contact amid National Account Managers and their clients regarding ad materials and other requests pertaining to their partnership with the company. Arranged all travel accommodations, internal and external sales meetings and conference calls. Prepared expense reports for all sales related invoices. Planned and executed special events for the company and their clients; scouting venues, procuring contracts, arranged transportation, and was the on-site coordinator. Record keeping responsibilities: electronic database, sales reports, and sales proposals for prospective customers.