Mahinsha Backer
Branch Manager at ZENER MARINE TECHNOLOGY W.L.L.- Claim this Profile
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English Professional working proficiency
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Hindi Native or bilingual proficiency
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Malayalam Native or bilingual proficiency
Topline Score
Bio
Credentials
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Verified International Academic Qualifications
World Education ServicesJul, 2021- Nov, 2024
Experience
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ZENER MARINE TECHNOLOGY W.L.L.
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Qatar
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Maritime Transportation
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1 - 100 Employee
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Branch Manager
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Sep 2016 - Present
https://zmtqatar.com Zener Marine Technology, Doha, Qatar Key Responsibilities: Budgeting, Business Development, Sales & Marketing, Channel Partner Development, Product program launch, organize roadshows and participate in trade fairs, active updates on social media, prepare pricing strategy, marketing strategy, team development programs, recruitment, administration, operation, cost control, accounts and finance management. Achievements: • Turned-around failing region and increased total revenue 50% by restructuring business models, new product verticals, new resources, and implementing training programs focused on customer service and product upselling. • Maintain consistency in growth since 2016 till date by implementing an aggressive business development plan with focus on set target and business vertical statistics. • Approved by various Ministries, Government departments as one of the preferred vendor and contractor. • Appointed channel partners based on their industrial expertise and company product portfolio. • Maintained consistency in revenue and profit. • Improved team strength by appointing new team members to meet business tasks. • Accredited by leading international organizations for carrying out surveys and approvals. • New agency agreements was commenced to strengthen company portfolio and maintenance support. • Design, Engineering, procurement, installation contracts were awarded based on economical and advance systems and solutions. • Contracts awarded with respect to Service Level Agreements due to customer support. • Gained market share over competition by implementing business strategies like product plan, pricing policy, inventory management, channel sales development, trade shows and seminars. • 2021 Achivement $ 5m > 35% above set target. Show less
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KDU Group
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United Arab Emirates
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Transportation, Logistics, Supply Chain and Storage
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100 - 200 Employee
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Manager - Sales & Marketing
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Feb 2015 - Aug 2016
https://kduworld.com Mel Middle East Simulation Equipment & Maintenance LLC - COMPANY NAME CHANGED TO KDU Marine Equipment Trading & Maintenance LLC Created and implemented annual marketing plans focused on driving substantial growth in marine electronics, navigation and communication equipment. • Coordinated regular calls with sales and marketing teams to maintain cohesive approach and achievement-oriented culture. • Maintained weekly market survey with current and relevant information for products and business segments. • Hired, trained, coached, and motivated sales and marketing staff to continuously exceed objectives. • Devised successful marketing plan to consistently meet monthly sales goals. • Developed branding message, materials, and plans to successful reach and engage target demographics. • Identified local influence centers and targeted activities to achieve lead prospecting goals. • Built database in ERP to coordinate information such as potential referral sources and initial sales contacts Show less
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Zener Marine Services LLC
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United Arab Emirates
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1 - 100 Employee
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Assistant Manager - Sales
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Aug 2011 - Feb 2015
https://www.zenermarine.comAfter successful and steady development of the branch, promotion was granted with overall responsibility of the Branch office in coordination with HQ with primary focus on Business Development, Sales, Marketing and Services. • Leveraged KPI data to develop team members and improve account management strategies.• Implemented comprehensive sales plan to meet overall business objectives for account acquisition, revenue, and margin.• Handled performance management and compensation decisions to effectively recognize and motivate employees.• Formulated strategic plans with competitive approaches in line with organizational targets.• Used ERP to build successful sales pipelines, manage prospects, and run reports.• Prospected for new leads continuously across Abu Dhabi territory to drive new equipment sales.• Selected, developed, and deployed staff to effectively meet territory objectives.• Delivered sales presentations to highlight benefits of maritime as well as wireless products. Show less
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Senior Sales Executive
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Oct 2009 - Jul 2011
ZENER MARINE SERVICES L.L.C. – Abu Dhabi, UAE• Analyzed KPIs and other sales performance data to initiate revenue-boosting improvements.• Developed sales leaders to develop and execute strategic initiatives, manage key accounts, and close deals.• Monitored account trends and evaluated sales strategy to mitigate issues.• Exceeded annual revenue quota by landing maritime accounts and expanding existing client usage.• Recorded prospect communication in ERP CRM software.• Delegated accounts and territories for 3-member sales team.• Collaborated with marketing leaders to develop effective campaigns aligned with sales objectives and brand imaging.• Monitored and analyzed KPIs to forecast regional performance and goals.• Liaised with marketing heads to evaluate campaign performance and review trends to forecast sales. Show less
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Sales Executive
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Jul 2006 - Oct 2009
• Developed sales leaders to develop and execute strategic initiatives, manage key accounts, and close deals.• Monitored account trends and evaluated sales strategy to mitigate issues.• Analyzed KPIs and other sales performance data to initiate revenue-boosting improvements.• Prepared account proposals detailing custom pricing and catered packages to suit account needs.• Prepared regional and district strategies to boost key metrics growth and increase market penetration• Recorded prospect communication in ERP software.• Monitored and analyzed KPIs to forecast national and regional performance and goals.• Liaised with marketing heads to evaluate campaign performance and review trends to forecast sales Show less
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Nortech Infonet Pvt Ltd
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India
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Computer and Network Security
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1 - 100 Employee
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Collection Coordinator
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Jan 2006 - Mar 2006
• Reviewed accounts regularly to prioritize collection efforts based on factors such as dates and balance amounts. • Prepared and mailed letters to collect on outstanding customer balances. • Set up payment plans to help customers bring accounts current. • Maintained organized system to increase collections team efficiency. • Supported managers with preparing for and hosting events for local and established artists. • Liaised between conservation professional associations and consulting conservators to expand network. • Called moderately aged accounts in-person with friendly approach to resolve non-payment issues. • Posted payments and adjusted balances to reflect new values Show less
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Marketing Executive
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May 2005 - Dec 2005
• Created programs successful in generating quality leads and driving sales revenue. • Maintained department-wide calendar for all outgoing proposals due to clients and monitored progress toward completion. • Scheduled and organized website content and worked with consultants for SEO optimization. • Met client expectations for visual content by working with graphics team. • Promoted culture within company that identified everyone as brand ambassador when interacting with public, customers, and business partners. • Improved SEO through content words, descriptions, and tags • Developed and executed marketing campaigns encompassing social media pages, blog posts, and marketing emails. • Supported brand promotion by helping to finalize and distribute marketing collateral • Identified opportunities for using social media platforms to reach highest level of targeted audiences in company history Show less
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Nortech Infonet Pvt Ltd
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India
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Computer and Network Security
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1 - 100 Employee
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Marketing Executive
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Apr 2004 - May 2005
• Scheduled and organized website content and worked with consultants for SEO optimization. • Provided support in strategic meetings to increase awareness and improve brand recognition. • Created marketing strategies for new territories by analyzing marketing conditions and competitors operating in area to determine opportunities for growth. • Helped to integrate promotional and branding information into the company’s print and digital footprints. • Met client expectations for visual content by working with graphics team. • Managed phones, triaged emails, and performed social media marketing. • Monitored emerging trends and provided useful analyses for marketing department staff. • Summarized and reported on research to team and management. Show less
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HBL GLOBAL PVT. LTD
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Financial Services
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200 - 300 Employee
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Sales Executive
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Oct 2002 - Jan 2004
• Monitored account trends and evaluated sales strategy to mitigate issues. • Analyzed KPIs and other sales performance data to initiate revenue-boosting improvements. • Developed sales leaders to develop and execute strategic initiatives, manage key accounts, and close deals. • Attended industry events to research emerging trends, evaluate competitor positioning, and network with new prospects. • Recorded prospect communication in MS Office software. • Prepared regional and district strategies to boost key metrics growth and increase market penetration Show less
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Education
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2001 - 2004
Mahatma Gandhi University
Bachelor of Commerce, Corporate Accounting -
1999 - 2001
Nava Nirman Public School - India
Senior Secondary Education, Commerce
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