Digital Marketing Coordinator

• Mar 2023 - Present

Marketing Assistant

• Aug 2022 - Jan 2023

- Lead all marketing initiatives; mainly focused on social media platforms and content creation - Develop new marketing strategies for social media, radio, print, digital and TV - Manage social media presence and updating website - Prepare or assist in the preparation of business correspondence, presentations - Assist with maintaining various databases, records and other documents - Coordinate communications with internal and external service providers required for marketing initiatives - Research potential media partners to collaborate for events and conferences - Assist with special projects as required Show less

Digital Marketing Specialist

• Jan 2022 - Aug 2022

Digital Marketing and Promotion- Developing new digital marketing strategies to build community on the digital platform.- Implementing marketing plans including timelines and budget allocations to initiate marketing projects and campaigns.- Rebuilding and updating websites for high SEO rankings and better user experience.Paid Advertising- Composing, launching, and optimizing social advertising campaigns using platforms such as Facebook, Google, Twitter, LinkedIn and TikTok.- Conducting A/B testing to optimize ad performance.- Keeping track of ad spend and conversions to optimize ads timely.Content Development and Coordination- Creating, posting and scheduling monthly social media content on different platforms using Canva and HootSuite.- Responsible for handling creation and distribution of original as well as curated content for social media campaigns, email drip and newsletter campaigns, websites, digital identification and other channels.- Overlooking smooth distribution of SEO content and web analytics.Reporting- Building reports based on social media analytics to measure engagement, growth and interaction with the audience.- Providing regular updates on our SEO rankings and digital initiatives.- Preparing paid advertising performance reports. Show less

Digital Communications Specialist

• Jun 2021 - Jan 2022

Social Media Management- Managed social media accounts of different clients and monitoring the analytics of campaigns through HootSuite and HubSpot.- Maintained a monthly social media content calendar and aligning it in accordance with campaign goals.Influencer Marketing- Researched potential media partners and YouTube influencers to build long-term relationships.- Developed creative content approach with influencers for collaborations.- Negotiated contract terms for pricing and costs.- Monitored and reported post-campaign results for optimization of KPIs.Branding- Coordinated communications with internal and external service providers required for digital marketing initiatives.- Initiated and executed plans to establish a community on Reddit and CEO.ca forums.- Created client facing brochure to provide information about our company for trade shows and conferences. Show less

Growth Marketer

• Jan 2021 - Jul 2021

- Created monthly content calendar and scheduled 30+ content on Instagram, Facebook, LinkedIn, Reddit and Twitter. - Executed growth strategies to build community and adapting ongoing trends in the industry. - Organized and tracked the project progress on Notion while collaborating cohesively with the team. - Overlooked the advertising campaign and maintained weekly insights’ reports to analyze the engagement throughout the socials, blog posts and blogging platforms. - Created monthly content calendar and scheduled 30+ content on Instagram, Facebook, LinkedIn, Reddit and Twitter. - Executed growth strategies to build community and adapting ongoing trends in the industry. - Organized and tracked the project progress on Notion while collaborating cohesively with the team. - Overlooked the advertising campaign and maintained weekly insights’ reports to analyze the engagement throughout the socials, blog posts and blogging platforms.

Marketing Coordinator

• Mar 2021 - May 2021

- Reached out to 150+ influencers to activate partnerships for the promos, launches and campaigns. - Organized brand launches and campaign collaborations while executing the compensation strategies. - Collected data analytics from influencers and analyzed traffic on the company website, YouTube and Twitter. - Assisted in Website transitions, Mailchimp drip campaigns and Social Media Content management. - Reached out to 150+ influencers to activate partnerships for the promos, launches and campaigns. - Organized brand launches and campaign collaborations while executing the compensation strategies. - Collected data analytics from influencers and analyzed traffic on the company website, YouTube and Twitter. - Assisted in Website transitions, Mailchimp drip campaigns and Social Media Content management.

Marketing Assistant

• May 2020 - Jul 2020

- Implemented digital campaigns through business accounts leading to 6% growth in brand recognition. - Pitched 10 potential sponsors to raise funding for the launch and support the business. - Monitored digital trends and devised monthly reports on the media reach to evaluate KPIs. - Managed content creation and scheduling for the social media platforms. - Implemented digital campaigns through business accounts leading to 6% growth in brand recognition. - Pitched 10 potential sponsors to raise funding for the launch and support the business. - Monitored digital trends and devised monthly reports on the media reach to evaluate KPIs. - Managed content creation and scheduling for the social media platforms.

Marketing Coordinator

• Oct 2017 - Apr 2018

- Positively represented the Office of Future Students and VIU’s student body. - Acted as a mentor and ambassador for VIU when working with with prospective students. - Used social media to engage current Student Ambassadors. - Worked with representatives from the VIU campus community. - Organized social/engagement events for Student Ambassadors. - Assisted Student Engagement Champion with Student Ambassador recruitment strategies. - Assisted the Office of Future Students and Student Engagement Champion in scheduling and preparing volunteers for a variety of events and campus tours. - Conducted Campus Tour training sessions and encourage current students to become Campus Tour Guides. - Assisted with light office duties using MS Office programs such as typing, emails, or large mail outs. Show less

Marketing and Finance Intern

• Aug 2015 - Dec 2015

- Formulating and validating proper recommendations for our students backed by data and market research. - Build competencies to help students formulate a comprehensive admission strategy that best articulates student objectives and desired outcomes. - Understand & update information on higher education, career opportunities and industry dynamics to drive best outcomes for students. - Facilitate administrative requirements throughout the student journey, e.g. application, visa. - Develop an understanding of core markets with a focus on higher education, regulatory policy, economic structures, and industry dynamics. - Build competencies to help students formulate a comprehensive admission strategy that best articulates student objectives and desired outcomes. - Experienced in creation of budget reports for coordinating events and workshops. Show less