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5.0

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Kalyan Kumar

I had the pleasure of working with Mahima when I was heading marketing for PlayUp! Simply put, Mahima is a very earnest and hard working person and one of her key traits is that she is a team player, listens more than she speaks, which usually results in a work output thats of the best quality. Mahima has been in the digital and gaming landscape for a while now and would be an asset in any team. I wish her the best on her future endeavours.

Rahul N Bhardwaj

Mahima is a solid team player and expert at Social, Email and Web Marketing. Her creative ideas, content and energy is a strong reason why she's been successful with many Product campaigns and earned the status of industry expert, speaker and leader. She's been instrumental in increasing our product conversions, social virality and quality of marketing content, including PR launch campaigns . I have little doubt she'll lead all growth marketing projects she works on to success.

Amit B.

Mahima has brought a very fresh and practical approach to managing the Player Marketing portfolio. She is always focused on consumer needs and continually asked "why not" when solutions weren't obvious to a problem. It is a pleasure seeing her fresh approach towards the Junglee Games brands and I look forward to working with her for a long time.

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Credentials

  • 17 PR Mistakes to Avoid
    LinkedIn
    Feb, 2021
    - Sep, 2024
  • Best of 5 Recommended Digital Marketing Companies
    CIOLook
    Feb, 2021
    - Sep, 2024
  • Certified in the Fundamentals of Digital Marketing
    Google
    Sep, 2019
    - Sep, 2024
  • SEMrush SEO Toolkit Exam
    SEMrush
    Sep, 2019
    - Sep, 2024
  • An Introduction to Marketing -University of Pennsylvania
    Coursera Course Certificates
    Jan, 2014
    - Sep, 2024

Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Founder & CEO
      • Nov 2015 - Present

      http://www.webhooters.com/ http://www.webhooters.com/

    • United States
    • Government Relations Services
    • 1 - 100 Employee
    • Communications Head
      • Dec 2019 - Present
    • India
    • Advertising Services
    • Founder
      • Nov 2018 - Present
    • Co-Founder
      • Sep 2016 - Nov 2017
    • India
    • Computer Games
    • 700 & Above Employee
    • Head Of Player Marketing
      • May 2015 - May 2016

      - Player Retention - Social Media Strategy - Email Marketing - Digital Marketing - Player Retention - Social Media Strategy - Email Marketing - Digital Marketing

    • Sr. Manager-Marketing and Brand Alliances
      • 2014 - May 2015

      • Mobile App product designing and marketing ( b2b and b2c ) • Strategizing Digital marketing and Email Marketing Campaign for e-Commerce portal o Conceptualizing creative for campaign o Execution and optimization of the campaign o Reviewing Analysis reports of the campaign • Brand Positioning of the product • Individual and Corporate Profiling – Digital Public Relation • Vendor Management • Internal Communication • Mobile App product designing and marketing ( b2b and b2c ) • Strategizing Digital marketing and Email Marketing Campaign for e-Commerce portal o Conceptualizing creative for campaign o Execution and optimization of the campaign o Reviewing Analysis reports of the campaign • Brand Positioning of the product • Individual and Corporate Profiling – Digital Public Relation • Vendor Management • Internal Communication

    • United Kingdom
    • Software Development
    • 100 - 200 Employee
    • Marketing Manager
      • Sep 2012 - Oct 2013

      • Strategizing Mobile marketing plan for all products globally • Strategizing Social Media and Online Marketing across the globe. • Media Buying and Vendor Management • Optimization of Product • Brand Positioning of the product • Individual and Corporate Profiling • Client and Vendor Management • Strategizing Mobile marketing plan for all products globally • Strategizing Social Media and Online Marketing across the globe. • Media Buying and Vendor Management • Optimization of Product • Brand Positioning of the product • Individual and Corporate Profiling • Client and Vendor Management

    • Australia
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Brand Marketing Manager
      • Jun 2009 - Aug 2012

      • Strategizing Online marketing plan for all products in India, US and Australiao 110,000 unique users per month on their website and on games• Strategizing mobile marketing plan for all products globallyo Achieved 1million downloads in a quarter with 15% of active users• Strategizing Social Media Campaign across globe (made 2.6million users in one year with 40% engaged user)• Brand Positioning of the product• Individual and Corporate Profiling• Media Buying and Vendor Management• Effectively coordinated with PR agency • Managing the team of UX and UI designers, coordination with Content Providers, merchandise Show less

    • Manager, Web / Wap Portal
      • Jun 2009 - Aug 2010

      HighlightsInvolved in UI designing, development (using ASP, SQL, XHTML, WML), coordination with Content Providers, database updation, marketing, inter department coordination for product implementation (designing / development), etc.Managed creative designing such as banners, e-mailer, merchandising, etc.

    • Serbia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Deputy Manager with Portal Architect
      • Apr 2008 - Jun 2009

      Created wap site for Tashan (mobile entertainment) - www. tashan.co.in; B2C - Tashan.co.in.Handled the:Pre-Rollout: Delivery of the product (including demo of flow to tech team, testing of the flow, content, look and feel). Looked after inter department coordination for product implementation.Post Rollout: Enhancement of the product, product designing; product with different ideas (i.e. add the content and the categories) and ensure a catchy look and feel. Designed flow for the new products.Designed the web and wap site for Samsung Mobile called Samsung Fan Club.Received an award for Employee of the Month for August'08; award for project of the quarter Show less

    • Deputy Manager- Portal Architect
      • Jul 2008 - Sep 2008

      Developed & designed the Mobile Community Site - Airtel Community, a mobile community (where user can access there campus, contact and invite their friends chat with them through mobile - similar to orkut on web) in WML and XHTML.Launched sub products such as Game Tashan, Video Tashan, Music Tashan within 6 months.Got Client Appreciation for 100% quality product - AirtelHandled Product Delivery includes Conceptualization of product, Implementation and Quality Assurance of the site, content. Show less

    • Assistant Manager
      • Sep 2007 - Mar 2008

      Innovatively created / designed Websites, Microsites, Brand Logos, Wapsites, Banners (Flash and Static). Updated the home page of web and wap. Got promoted as Assistant Manager - Content to Deputy Manager - Portal Architect and Design in 6 months.

    • India
    • Newspaper Publishing
    • 500 - 600 Employee
    • Senior Visualiser
      • Sep 2006 - Sep 2007

      Involved in the conceptualisation and design of website / wapsite of Group's Telecom VAS foray. Pivotal role in its marketing process and brand creation. Created web and wap portals of mjoy.in; updated web and wap portals of mjoy.in. Led the creation of site capture, web banners, micro-sites; videos for various clients depending on requirements / constraints. Designed static and animated wallpapers (GIF); print ads for newspapers; flash photo gallery for Businessworld. Developed exclusive content of occasion for all the mobile service providers. Eventually started their content creation in house. Received Best Team player Award. Show less

    • India
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Web Designer
      • Apr 2006 - Aug 2006

      Highlights Engaged in the updation of home page of web and wap portals of Indiatimes.com - 58888 and designed micro-sites for exclusive content. Created wallpapers for various operator-wise handsets for CDMA and GPRS phones; screensavers for the different operators (handset specific). Designed themes for various handsets; print ads for newspapers. Developed exclusive content of occasion for all the mobile service providers. Highlights Engaged in the updation of home page of web and wap portals of Indiatimes.com - 58888 and designed micro-sites for exclusive content. Created wallpapers for various operator-wise handsets for CDMA and GPRS phones; screensavers for the different operators (handset specific). Designed themes for various handsets; print ads for newspapers. Developed exclusive content of occasion for all the mobile service providers.

    • India
    • Printing Services
    • 300 - 400 Employee
    • Web Designer
      • Sep 2003 - Mar 2006

      Was Creatin E-Cards, M-Cards, web sites, and mobile content Was Creatin E-Cards, M-Cards, web sites, and mobile content

    • Web Designer
      • Jul 2003 - Sep 2003

      Creating web layouts for the different customers based on their business strategies and customer focus. Creating web layouts for the different customers based on their business strategies and customer focus.

Education

  • Delhi University
    B.Com
    2000 - 2003
  • Department Of Electronic Accredited Computer Courses
    A level, Computer Science
    2000 - 2002
  • CADD Centre Training Services Private Limited
    Multimedia and Colorgraphx, 3d designer and 2d Animator
    2002 - 2003
  • Delhi Collage of arts
    High School Diploma, Fine Arts
    2009 -
  • Adarsh School
  • KVTG

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