Experience

Rewardz

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Partnerships

  • Jan 2016 - Present

  Rewardz offers comprehensive technology solutions to boost employee engagement, employee communication, compensation, benefits & corporate wellness. Since inception in 2012, we have been successful in building motivated and happily engaged workforce across many countries. Today, Rewardz has presence in 7 countries including Singapore, UAE, Australia, Indonesia, Hong Kong, Malaysia and Peru and boasts of more than 50 corporate clients with over 25,000 engaged employees using our technology platforms on a day-to-day basis. ♦ Responsible for the overall management of all strategic, operational marketing and client relations activities ♦ Responsible for engaging, developing, and executing strategies to acquire new clients and merchants as well as manage these accounts ♦ Develop and implement a comprehensive business plan for Rewardz’s activities with client and merchants ♦ Engage actively in development of sales contacts and networks as well as explore new areas of growth in the country ♦ Manage client accounts through support and provision of data as well as consultation on findings ♦ Source for partnership in relevant sectors to increase distribution channels ♦ Manage all aspects of the daily working relationship with merchants, with a focus on merchant retention ♦ Serve as the primary liaison for merchants & clients providing them with support and interventions ♦ Negotiate contract terms and structure deals for Rewardz’s platform ♦ Develop, maintain and cultivate close relationships with decision makers and senior management of client & merchant accounts Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Trade Activation Manager ( Horeca )

  • Sep 2013 - Nov 2015

  Career Highlights Developed and managed Hit & Run 2.0 at BAT, a mobile availability project to reclaim lost sales in key outlets, drive volume and increase visibility. Conceptualized and led the evolution of BAT’s Service Staff Advocacy Program within entertainment outlets in key urban centers. Spear -headed BAT’s activation campaign to drive awareness and volume in the Carlsberg Golf Classic tournaments nationwide. ♦ Organized and facilitated the HoReCa Workshop at J.W Marriott for BAT’s Trade Executives. ♦ Led the development, agreement and implementation of plans to address identified gaps in brand activation capability ♦ Represented Trade in Integrated Agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel ♦ Led the development of innovative and effective activation techniques for consumer communication at the point of sale, grounded insights into shopper motivation/behaviour and opportunities/constraints in different shopper channels ♦ Ensure campaign results are measured as per Shopper Marketing dashboard and that learning and insights are taken into account in development of future activation strategies and plans ♦ Develop effective activation techniques for consumer communication at the point of sale, grounded in insights into shopper behaviour and opportunities/constraints in different shopper channels ♦ Provide input into effective Agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel ♦ Systematically monitor and understand actual market experience on an ongoing basis to develop insights to drive effectiveness of different communication activities Show less



Ensogo

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Operations Manager

  • Feb 2012 - Aug 2013

  Career Highlights*Generated RM90,000 of revenue through a 3-month strategic partnership with OCBC Bank*Formed a two-year affiliation with Maxis to feature pre-sales deals on their app to promote and gain revenue as an external sales channel for Ensogo Group*Created a social media buzz while generating RM 76,000 in revenue via “World Cup Promo” campaign*Organized the Philippines Charity Campaign, raised RM 20,000 and formed ties with the Malaysian Red Crescent Society while gaining publicity in various media channels.♦ Acquire and Manage marketing partnerships for revenue, cross promotion & brand awareness♦ Develop and implement marketing communication strategies & campaigns♦ Provide creative directions while managing & overseeing all creative designs for marketing campaigns♦ Liaise with key departments / division heads while managing the operations & execution of campaigns from commencement to end (editorial, IT, sales, travel, logistics, customer service, media planners)♦ Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs proactively.♦ Monitoring customer engagement and creating brand awareness via Social Media Channels♦ Ensure effective distribution of all marketing materials across all departments ♦ Carrying out effective research & intelligence into competitor products & other trends while constantly improving business development activities.♦ Ensuring all marketing communications stay aligned with brand principles, visual identity, regulatory and legal guidelines♦ Manage communications campaigns/ programs to meet performance goals, budget and schedule Show less

• Senior Public Relations & Social Media Executive

  • Mar 2011 - Jan 2012

  ♦ Managed & Monitored communications for in all Social Media accounts♦ Liaised with key departments/ division heads in developing communication plans and respond to all media enquiries♦ Identified key news angels and integrated key corporate messages to align PR communications with overall corporate strategies♦ Primary copywriter on marketing & advertising♦ Established and managed all Public Relations activities inclusive of press releases, speeches & media invites♦ Identified main client groups and audiences and determine the best way to communicate publicity information to them.♦ Evaluated advertising and promotion programs for compatibility with public relations & social media efforts Show less



Carpet Call Australia

• Area Sales Manager

  • Feb 2010 - Jan 2011

  Carpet Call is Australia’s largest independent flooring retailer stocking and installing all of your flooring needs with our huge range of flooring products.Career Highlights*Positively improved sales result from AUD 28,000 to AUD 40,000 within a month through excellent rapport development with clients.*Successfully introduced an Acknowledgment Card for customers upon the completion of cleaning demonstration in averting future claims of damaged carpet due to improper cleaning methods.♦ Led and managed a team of sales professionals in executing sales activities of various products encompassing carpets, timber flooring, laminate flooring, vinyl and rugs for 4 stores in achieving weekly sales of AUD 20,000.♦ Developed sales strategies and sales targets while supported each sales person in achieving respective sales targets.♦ Performed persuasive sales presentations to customers.♦ Expanded and maintained the customer base while provided swift response in meeting customer needs.♦ Kept abreast with the latest products and competitors while developed various routes to market in increasing business opportunities.♦ Conducted market research in collecting customer feedback while analyzed data gathered.♦ Carried out recruitment and training of sales staffs in ensuring task allocated are executed properly. Show less

• Sales Consultant

  • Jan 2008 - Jan 2010

  Carpet Call is Australia’s largest independent flooring retailer stocking and installing all of your flooring needs with our huge range of flooring products.Career Highlights*Conferred the National Sales Consultant of the Year in 2011.*Received the Sales Consultant of the Month award consecutively for 10 months. ♦ Handled phone enquiries orders and inquiries in achieving weekly sales targets and marketing objectives.♦ Provided excellent customer service from initial sales enquiry to the close of sales.♦ Developed and maintained solid relationship with customers in generating sales as well as quality referrals Show less