Experience

Udhaar Book
• Pakistan
• Financial Services
• 1 - 100 Employee
• Marketing Analyst

  • Mar 2022 - Present

Growth Hopper - Growth Marketing Agency
• Business Development Executive

  • Aug 2021 - Feb 2022


KFC Pakistan

• Pakistan
• Restaurants
• 700 & Above Employee

• Project Trainee (ELP)

  • Jan 2021 - Jun 2021

  Worked on a semester long project to analyze the outlet wise Target Market of KFC in Karachi. The research based project analyzed the demographics, psychographics and preferences of customers visiting KFC at various branches. With 2 months of outlet visits and collection of 2000+ responses, the research worked towards data analysis while aiming towards drawing out conclusive information collected through thorough qualitative and quantitative research to guide the company towards evolving their marketing strategies with regards to customer expectations. Show less



C2 Management Consultants

• Pakistan
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2020 - Aug 2020

  Launched Pakistan's First-Ever 'Digital' Sales Conference, through supervisor’s guidance & team harmonization. Wrote comprehensive and insightful 5 different articles for the Pakistan's First-Ever 'Digital' Sales Conference. Helped analyze & present the brand, competitor insights, trends & coordinated with the team to execute marketing plans. Contributed to lead generation and customer-acquisition activities (sales enablement, media promotion, networking with 220+ potential clients). Wrote comprehensive and insightful 5 different articles for the Pakistan's First-Ever 'Digital' Sales Conference. Got coaching on Momentium - Our B2B Sales Gamified Learning Model. Show less



Garage Ltd.

• Pakistan
• Automotive

• Digital Marketing and Merchandising Intern

  • May 2020 - Jul 2020

  Created and implemented a 30-day marketing timeline comprising of series of paid and organic marketing activities. Paid campaigns included planning and management of Google ads and social media ads for the digital media campaign as well as monitoring their insights and analyzing them. Additionally, I single handed led the merchandising department where my responsibilities included brainstorming and evaluating (financially, timing, quality) ideas and finalizing merchandise & giveaways for customers, employees & interns. Moreover, I also engaged with suppliers and third party to ensure timely dealings and smooth flow of merchandising process. Show less



NinjaTech.pk

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Content Writing Intern

  • Jun 2019 - Aug 2019

  - Produced fresh, authentic, engaging and SEO optimized content for the social media platforms and for the website that was under development. - Ran blogs of the events organized, where the goal of my writing was to make the blogs intriguing and attract new customers. For all the posts and blogs, I ensured to highlight something new and eye-catching that would help attract new clients. - Manage Facebook Pages and Instagram Handle of this startup. - Played crucial role in social media marketing and management and was responsible for interaction with clients on social media posts and catering to their queries. Show less



The Bridge

• United States
• Professional Services
• 1 - 100 Employee

• Intern

  • Aug 2018 - Dec 2018

  As an Intern at 'The Bridge', my commitment was to complete the task of SAT-1 Booklet compilation while working closely and smoothly with my co-interns and timely updating our supervisor with regards to our progress. As I enjoy Mathematics, I decided to work on Mathematics Booklet compilation where me and my co-intern together worked on shortlisting questions from various online and other resources while we communicated to ensure there is no repetition and sharing useful resources with each other. It was necessary to understand the requirements of SAT booklets and filter the content according to difficulty level. I personally shortlisted 350+ questions and arranged them w.r.t topics and their difficulty level and was the first one to accomplish the task among my co-interns. Show less