Experience

Felesh | Full Service Advertising Agency

• Iran
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Aug 2023 - Present



Contract role with SMBs

• Tehran, Tehran Province, Iran

• Content & Digital Strategist

  • May 2020 - Present

  •Developing new strategies for SME to reach new audiences. •Establishing workflow for requesting, creating, editing, retiring content, etc. •Participating in recruiting, hiring and supervising content providers •Measuring and reporting effectiveness of content messaging based on each channel •Defining and tracking key metrics •Collaborating with creative and digital team for designing communication campaigns •Developing new strategies for SME to reach new audiences. •Establishing workflow for requesting, creating, editing, retiring content, etc. •Participating in recruiting, hiring and supervising content providers •Measuring and reporting effectiveness of content messaging based on each channel •Defining and tracking key metrics •Collaborating with creative and digital team for designing communication campaigns



Various Companies

• Business Consulting and Services
• 1 - 100 Employee

• TAÇ textile brand (the Iran Branch), Translator institute, etc.

  • Feb 2022 - Oct 2022

  (discontinued through government’s Filter Project) •Supervising market research and consumer behavior analysis in digital channels •Setting targets and KPIs according to client’s goals and build proper digital strategy •Monitor KPIs, and set up mechanisms to measure multiple campaigns across online channels •Participate in data analysis and consumer behavior analysis •Creating social media calendar •Leading and oversee content creation teams •Responsible for creative side Show less



137 plus (Municipal Services) Rebranding Campaign

• Tehran, Tehran Province, Iran

• Senior Creative Specialist & Social Media Planner

  • Apr 2022 - Jun 2022

  • Collaborated in developing strategies and core concepts • taking responsibility for the creative philosophy and the standard of output • Responsible about conducting brainstorming sessions • Responsible about creating and adopting proper ideas to promote the campaign aligned with core concept • Preparing and adjusting ideas according to selected channels and medias • Responsible for creating creative verbal message and creative brief for visual artist • Writing scripts for advertising motions • Planning content road map for all medias to send the core message to the right people (social medias such as twitter, Instagram and offline outlets) Show less



Tabiat FMCG, Asia Tech, Mobin net, Arzjoo (Cryptocurrency), Sanjagh.pro and etc.

• Copy Writer

  • 2019 - 2022

  Writing and editing articles, press release, print ads and video Scripts (with technical SEO as needed) Writing and editing articles, press release, print ads and video Scripts (with technical SEO as needed)



Simiaroom | Online Mental Health Services

• Iran
• Health, Wellness & Fitness
• 1 - 100 Employee

• Content Marketing Strategist

  • Oct 2020 - Jun 2021

  • Developed and implemented successful social media plan which increased Instagram followers from 60K to 72K in less than 6 months • Created content architecture and strategy for website, blog, advertising materials, landing pages and etc • Created online content for a company, ensuring that firm's high standards were met • Evaluated and analyzed existing content strategies and identified areas of improvement • Developed and implemented successful social media plan which increased Instagram followers from 60K to 72K in less than 6 months • Created content architecture and strategy for website, blog, advertising materials, landing pages and etc • Created online content for a company, ensuring that firm's high standards were met • Evaluated and analyzed existing content strategies and identified areas of improvement



Tehran City Council

• Creative Specialist & Campaign Planner

  • 2020 - 2021

  CSR Campaign named "Tehran-the city of dreams" • freelance role in core of strategy and creative teams • Participating in communications campaigns to gain clients’ needs and goals • Participating in research and analysis process • Responsible for create verbal artwork and preparing creative brief for designers • Responsible for writing copies and scripts • Responsible for media advertising (such as influencer marketing, performance marketing, etc.) • Worked with Advertising Operations team to oversee, monitor and optimize ongoing campaign performance ensuring orders are executed properly and according to client expectations. • Worked as senior Digital Specialist to report on KPIs, and opportunities for improvement on a regular basis • Provided consistent feedback to fulfillment providers to facilitate continuous improvement in the quality of service and campaign results Show less



Smart Tehran Center

• Iran
• IT Services and IT Consulting
• 1 - 100 Employee

• Creative Specialist & Campaign Planner

  • 2019 - 2021

  (include 4 360-degree communication campaigns) • freelance role in core of strategy and creative teams • Participating in communications campaigns to gain clients’ needs and goals • Participating in research and analysis process • Responsible for create verbal artwork and preparing creative brief for designers • Responsible for writing copies and scripts • Responsible for media advertising (such as influencer marketing, performance marketing, etc.) • Worked with Advertising Operations team to oversee, monitor and optimize ongoing campaign performance ensuring orders are executed properly and according to client expectations. • Worked as senior Digital Specialist to report on KPIs, and opportunities for improvement on a regular basis • Provided consistent feedback to fulfillment providers to facilitate continuous improvement in the quality of service and campaign results Show less



Ahangar

• Iran
• Wholesale Metals and Minerals
• 1 - 100 Employee

• Content Strategist & Content Manager

  • Jul 2019 - Mar 2020

  • As a Content Marketing Manager, I was responsible for developing and implementing the overall channels content strategy based on company's specific goals and objectives • Writing marketing copy for a verity of placements including email, social media website promotions product descriptions and other marketing materials • Responsible for creating communication plans and strategy for business • Defining and tracking key metrics and make recommendations based on results, developing approaches for a consistent development and deployment of content to keep personal groups was in the list of my responsibilities Show less



Festivals and various companies

• Tehran, Iran

• Public Relations Specialist

  • 2012 - 2020



NEXA Group

• Iran
• Real Estate
• 1 - 100 Employee

• Content Provider & Copy Writer

  • 2017 - 2018

  • Maintaining editorial calendar for website, blog, social media and outsource features as necessary • Writing and editing articles, press releases, print ads and every advertising material • Communicating with different media and monitoring media coverage • Coordinating interviews with media outlets • Leading and throwing events and conferences and designing media opportunities to promote press releases and production • Maintaining parties and events for stakeholders • Maintaining editorial calendar for website, blog, social media and outsource features as necessary • Writing and editing articles, press releases, print ads and every advertising material • Communicating with different media and monitoring media coverage • Coordinating interviews with media outlets • Leading and throwing events and conferences and designing media opportunities to promote press releases and production • Maintaining parties and events for stakeholders



IRIB

• Media Production
• 700 & Above Employee

• Anchor & TV journalist

  • 2017 - 2018



Several Daily newspaper and Magazins

• Tehran, Iran

• Journalist, TV Host, Multimedia reporter, PR professional

  • Jun 2008 - Apr 2017

  “New Horizon” Independent Film Festival , "Yas" Video Film Festival TV host and Reporter in “jam -e- Jam” TV for a Show called “Ba Hamestan” (Accommodatingly Together) Documentary Filmmaker in “Doorkhiz” Show, Channel 2 of Iran National TV Think Tank Cooperation in TV Show “Mah -e- Asal” (the Sweet Month) Ghanoon” Daily Nwspaper, “Vaqaye Etefaqiyah” Daily Nwspaper, “Mardon Saalary” Daily Newspaper, “Entekhab” Online News, “Etemad” Daily Newspaper, “Hamshahri” Newspaper, “Hamshahri Javan”, “Jam -e- Jam” Daily Newspaper, “helcheragh”, “Tehran -e- Emrooz” Daily Newspaper Show less



PR Head office of Tehran City Council Elections, Fadjr International Theater Festival

• Tehran Province, Iran

• PR & Social Media Specialist

  • 2016 - 2017

  • Collaborate with the communications team to develop content plans that leverage the social media space • Responsible for developing content across owned social channels, including data/surveys, tweets, status updates, pins and photos • Work cross-functionally with departments to gain assets, approvals and content needed to support editorial calendar • Collaborate in throwing events and Conferences • Creating social media calendar social media reports, Supporting creative works • Monitoring the effectiveness of campaigns, maintaining relevant social media accounts and the target audiences Show less



saipa

• Iran
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Content and CopyWriter

  • Jun 2012 - Sep 2012