Experience

By Sofia Wistam

• Sweden
• Design Services
• 1 - 100 Employee

• Chairman & Owner

  • Sep 2018 - Present

  Co-founder and owner of an online only jewelry brand. Conceptual silver and goldplated jewelry grown out of social media. Co-founder and owner of an online only jewelry brand. Conceptual silver and goldplated jewelry grown out of social media.



Wistam Works AB

• CEO & Owner

  • Sep 2018 - Present

  Consultancy business with focus on business development, media and marketing. Consultancy business with focus on business development, media and marketing.



Proppiversum

• Senior advisor and board member

  • Oct 2012 - Present

  Operational and strategic work in the areas of media, marketing, digital communication and retail. For example: -Wahlgren & Wistam AB 2016-. En av Sveriges största podcasts. -RBK Communication 2013-14. Consultancy on brand strategy, advertising and online marketing. -PFO Tech 2013-2014. Senior advisor in the field of wearable tech (GPS-alarm systems). -Board member assignments in IAB (Interactive Advertising Bureau) Sweden, Sahara Silver, RBK Commmunication and Engelbert Stockholm. Show less



MSLGROUP

• Motor Vehicle Manufacturing

• CEO

  • Mar 2017 - Aug 2018

  MSLGROUP is a next generation agency, helping leading brands with highly effective and creative communication strategies, ideas and production. A great example of our work was "Always - Like a girl", one of the most successful creative initiatives in the world at the time. MSLGROUP is a next generation agency, helping leading brands with highly effective and creative communication strategies, ideas and production. A great example of our work was "Always - Like a girl", one of the most successful creative initiatives in the world at the time.



MAG5 - An Endemol Shine Group Company

• Advertising Services

• CEO and partner

  • Mar 2014 - Mar 2017

  MAG5 - Branded entertainment and storytelling in a social media world. -Started and built up the company from zero to 30 MSEK in turnover with a positive profit margin. -Creating digital branded content, distribution strategies and influencer marketing initiatives for brands like Coca Cola, ICA, Betsson, Norrlands Guld and Fazer. -Established the fastest growing Youtube channel in Sweden ever at the time (Nordic Hillbillies) with 17 million views in 6 months. -Produced the largest branded Youtube content initiative so far in the Nordics: Coke-TV. Show less



Efva Attling Stockholm AB

• Sweden
• Luxury Goods & Jewelry
• 1 - 100 Employee

• CEO and partner

  • Apr 2008 - Jun 2012

  Responsible for Sweden’s most succesful and famous jewellery company with 200 retailers and seven flagship stores in 15 countries. Built and restructed the organisation to be able to serve a global agenda. -Grew the business rapidly, with intact high profits every year in a turbulent downturning market place. -Digitalized the company, launching an e-commerce platform and social media universe. -Increased margins primarily through cutting middlemen and making the buying process more effective. -Launched and conceptualized new product lines and sub brands in new customer segments. -Established and expanded the business in China, Europe and USA. Show less



Identity Works

• Sweden
• Design
• 1 - 100 Employee

• Board Member

  • 2007 - 2012

  Identity Works - One of Sweden's leading brand and design agencies Identity Works - One of Sweden's leading brand and design agencies



Grey Stockholm (today INGO)

• CEO

  • 2003 - 2008

  Responsible for one of Sweden's leading advertising agencies with a turnover of 100 MSEK. Main clients: Telia, Nokia, Canal Digital, Manpower, Silja Line, Synoptik and Procter & Gamble. -Turned big losses into profit and growth in less than 12 months from being hired. -Reached the best profit margin in ten years 2006. -Established new sales focus and high creative standards, that converted quickly into the digital world of communication. Responsible for one of Sweden's leading advertising agencies with a turnover of 100 MSEK. Main clients: Telia, Nokia, Canal Digital, Manpower, Silja Line, Synoptik and Procter & Gamble. -Turned big losses into profit and growth in less than 12 months from being hired. -Reached the best profit margin in ten years 2006. -Established new sales focus and high creative standards, that converted quickly into the digital world of communication.



Kinshasa 74 AB

• CEO and founding partner

  • May 2002 - Mar 2003

  Founded a new company focussed on buying, producing and distributing DVD content via TV4 and Åhlens. Founded a new company focussed on buying, producing and distributing DVD content via TV4 and Åhlens.


Letsbuyit.com
• France
• Technology, Information and Internet
• 1 - 100 Employee
• Regional Director Nordics

  • 1999 - 2001

Rönnberg McCann
• Account Director

  • 1996 - 1999

EF Education First
• Education Management
• 1 - 100 Employee
• Country Manager Germany, Benelux, Sweden

  • 1993 - 1996