Digital Marketing Manager, Growth & Retention

• Oct 2021 - Present

Paid Media Manager

• Feb 2021 - Oct 2021

Digital Marketing Specialist

• Sep 2019 - Nov 2020

• Achieved the highest levels of user engagement through A/B testing timed personalized offers, resulting in both significantly higher CTRs and purchase frequency for various in-store categories.• Implemented & managed hyper targeted growth tests on different user segments, achieving key strategic growth KPIs.• Optimized paid campaigns based on data driven marketing insights, resulting in a lower CPA and a substantial lift in user lifetime value.• Drove the excecution of a new customer onboarding and engagement comms plan, based on user cohorts purchase behaviour, allowing the company to use real time data driven communications to drive key user actions along the purchase funnel.

Network Administrator

• Jan 2017 - Dec 2018

• Analyzed the company’s workflow creating network specifications to access information• Increased the overall network performance and reliability by establishing troubleshooting procedures, reducing downtime and latency.• Installed and implemented a secure server network protecting the organization’s confidential information. • Analyzed the company’s workflow creating network specifications to access information• Increased the overall network performance and reliability by establishing troubleshooting procedures, reducing downtime and latency.• Installed and implemented a secure server network protecting the organization’s confidential information.

Founder & CEO

• Jan 2015 - Dec 2016

• Planned and executed the business model for a software development startup• Successfully raised venture capital to operate the business• Hired and managed a team of 6 software developers, 1 designer, and 1 sales professional• Led the development of 2 fully functional web + mobile applications using an agile methodology • Planned and executed the business model for a software development startup• Successfully raised venture capital to operate the business• Hired and managed a team of 6 software developers, 1 designer, and 1 sales professional• Led the development of 2 fully functional web + mobile applications using an agile methodology