Geethika Danda

Marketing And Public Relations Intern at ALIENANT
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Contact Information
Location
New York, New York, United States, US
Languages
  • Korean Elementary proficiency
  • Hindi Native or bilingual proficiency
  • Telugu Native or bilingual proficiency
  • English Native or bilingual proficiency

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Katja Schroeder

I had the pleasure of having Magnolia (Geethika) in my fashion marketing class at LIM College. She has a strong understanding of the luxury industry and an overall passion for the marketing of luxury brands. Magnolia excelled at applying marketing concepts and consumer behavior trends to develop and present a strategic and creative marketing plan for a luxury brand in class. She has solid experience in planning and executing public relations, media relations, and events marketing initiatives for global fashion brands.

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Credentials

  • Google Digital Marketing & E-commerce Certificate
    Coursera
    Jul, 2023
    - Sep, 2024
  • INSIDE LVMH CERTIFICATE
    LVMH

Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing And Public Relations Intern
      • Aug 2023 - Present
    • France
    • Financial Services
    • Textile Designer and Product Developer
      • Apr 2021 - Jul 2022

      - Spearheaded the successful launch of the first project, efficiently delivering designs within a limited time frame. - Acted as the primary point of contact for clients and artisans, effectively managing incoming and outgoing correspondence. - Demonstrated exceptional leadership skills by optimizing team performance during the challenging circumstances of the pandemic. - Managed samples, conducted extensive research, and curated a VIP contact list to enhance the company's brand image. - Collaborated closely with the marketing and public relations team, resulting in the acquisition of new clientele. - Conducted information sessions with potential clients, resulting in a remarkable 70% opt-in rate. - Utilized strong organizational skills to streamline workflows and ensure smooth operations. - Maintained proactive communication with clients, addressing their needs and concerns promptly and effectively. - Played a key role in driving brand growth and recognition through effective collaboration and creative problem-solving. - In charge of scheduling meetings, budgeting, processing invoices, and handling purchase orders, demonstrating the ability to work independently. Show less

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Project Manager
      • Apr 2020 - Jun 2020

      - Orchestrated and successfully executed Craft Awareness workshops in collaboration with administration and artisans - Presented comprehensive research findings and contemporary designs to the esteemed Indian Craft Council - Demonstrated strong organizational skills by effectively organizing and compiling notes for the catalogue - Led a team with efficiency, ensuring seamless coordination among team members and stakeholders - Contributed to the promotion and preservation of traditional crafts, fostering cultural appreciation and sustainable development Show less

    • India
    • Technology, Information and Internet
    • Special Events Intern
      • Jan 2019 - Feb 2019

      - Received recognition for exceptional organizational skills and dedication to delivering outstanding event experiences. - Led a team of internal members and successfully organized a series of events, fostering community engagement and cultural exchange. - Researched and compiled lists of vendors and suppliers for events, ensuring smooth operations, high-quality services and supervised event vendors. - Processed registrations, managed the guest list, RSVP list, ensuring accurate attendance tracking and seamless event experiences, inventory management. - Supervised the registration desk and event staff, ensuring efficient setup, addressing attendee inquiries, delegate event execution and logistics management. - Developed and maintained dashboards to track team workflows and tasks, optimizing productivity, the logistics coordination, accountability. - Assumed online media responsibility, effectively communicating event highlights and programs, generating and monitoring press coverage. - Prepared invitation mailing lists and sent out e-invitations, managing a high volume of daily email correspondence including event calendar management. - Played an instrumental role in coordinating with management to maintain records, archives, budget management and creating post-event recaps. Show less

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Marketing And Public Relations Intern
      • Sep 2018 - Nov 2018

      - Actively participated in team meetings, contributing innovative ideas and insights during brainstorming sessions. - Conducted primary and secondary market research, providing valuable insights on consumer preferences and identifying potential areas for improvement. - Assisted in social media promotions, effectively increasing brand visibility and engagement among target audiences. - Undertook online survey responsibilities, collecting and analyzing data to inform marketing strategies and product development. - Engaged with students from multiple schools as part of a marketing campaign, effectively representing the brand and distributing product samples. - Demonstrated strong interpersonal skills while interacting with students, effectively communicating the brand's messaging and values. - Received recognition and was awarded the "Best Intern" title for outstanding performance and dedication to the internship program. - Contributed to a positive team dynamic by fostering collaboration and maintaining open lines of communication. - Successfully managed multiple tasks and deadlines in a fast-paced environment, exhibiting strong organizational and time management skills. - Demonstrated a proactive approach to learning, continuously seeking opportunities for professional growth and development. Show less

Education

  • LIM College
    Master's degree, Business of fashion
    2023 - 2023
  • National Institute of Fashion Technology India
    Bachelor of Arts - BA, Design

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