Senior Customer Success Manager, ASEAN & ANZ

• Feb 2022 - Present

Great Place to Work Greater China Marketing Manager

• Aug 2018 - Feb 2022

Marketing & Business Development Director

• Jul 2017 - Jul 2020

Cherie Blair Foundation Mentor Alumni

• Nov 2014 - Aug 2018

business consultation women entrepreneurs, mentoring business consultation women entrepreneurs, mentoring

Director, Business Development. APAC

• Jul 2012 - Dec 2014

P&L Business development in APAC Product marketing & management Corporate branding Online marketing Market/ Product positioning and Market analysis P&L Business development in APAC Product marketing & management Corporate branding Online marketing Market/ Product positioning and Market analysis

Freelance Consultant

• 2009 - 2012

Business & Marketing consultation on new businesses and startup companies. Consultation project on online marketing: - social media (website, reaching the right audience, eDM) Designed marketing Plans and advised on business development in Japan. • Author /writer: http://injapan.gaijinpot.com/author/maggieyau/ One of the most popular online magazines. Business & Marketing consultation on new businesses and startup companies. Consultation project on online marketing: - social media (website, reaching the right audience, eDM) Designed marketing Plans and advised on business development in Japan. • Author /writer: http://injapan.gaijinpot.com/author/maggieyau/ One of the most popular online magazines.

Business Development Manager

• Mar 2007 - Apr 2008

- Organised HK office opening launch event. - Built and created caring company thru charity events. - Identified & explored new businesses thru different strategic partners (digital pen & paper) and Japanese business channels. - Business collaboration with GN Netcom. -Successfully penetrated different segments thru pricing strategy and new market segment. SUCH AS- Replaced oki’s printers thru : tenders in edu, Chain stores, banking, logistics, SME and government sectors. New Market Development: POSM- in house designing / Marketing companies, & Digital Pen and Paper and Medical Segment. Offered tailor-made I.T. Solutions - lead and train account mangers in the business development team. Business development on OKI Iris Pass Solution (HK Immigration) Show less

Marketing Manager

• Jul 2006 - Jan 2007

- Developed and successfully repositioned Arte's new brand and marketing strategies thru:* * implemented media strategies including writing press releases, organized media conferences and drafted speeches for senior executive personnel. * Free product sponsorship to enhance Arte’s artistic image in collaboration with the new branding strategy. * Developed and executed the Corporate Design Manual, and all applicable marketing collaterals and advertisements. * Developed and Organized promotional programs in collaboration with major retail stores, and department stores, non-profit organizations, such as charity sponsorship and celebrities/ movie placement / Cat walk events and shopping mall events to increase brand awareness and market position. - Business collaboration with Jabra. - Formulated and developed a new cosmetic brand – Bb Laboratories.(under the ARTE group and Arte’s budget and achieved greater businesses in both Bb Laboratories and ARTE thru business collaboration. - lead and train marketing team Show less

Channel Marketing Specialist, APAC

• Jul 2004 - Jul 2006

Integrated with the sales & product teams in delivering effective sales & marketing plans and successfully achieved sale target in Australia, Thai, Japan, Malaysia, Singapore, Phillippines, Indonesia, India and HK. - Organised APAC HQ office flagship product launch event. - Explored different channels in the market to create great exposure. - Successfully achieved sales target in APAC thru different promotional campaigns. - Celebrity’s sponsorship- to enhance product’s image and Jabra Brand. - Successfully created new market segment to female users and music lovers. - Business collaboration with Arte. - Built the Jabra brand in accordance with the global branding guidelines, and maintaining its branding image cohesively in APAC. Show less