Maggie Waid
Director Of Development at RISE Wisconsin, Inc.- Claim this Profile
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Bio
Experience
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RISE Wisconsin, Inc.
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Director Of Development
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Mar 2019 - Present
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Strategist, Consumer Experience
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Sep 2016 - Mar 2019
• Perform qualitative research on communities of healthcare systems to get background on community health initiatives, including but not limited to county health reports, census data regarding leading diseases and illness affecting residents, and county health initiatives to reduce causes of death due to specific illnesses/diseases to provide effective strategy for marketing campaigns. .• Work on an individual level and collaboratively with different teams within three Customer Relationship Management tools to request unique lists with quantitative data used to target patients and potential patients and apply them to direct mail and digital marketing campaigns through completion.• Perform campaign optimization and reporting to determine each campaign’s successes and the areas needing improvement. Utilizing the results to revise strategy to make each campaign’s successful results more sustainable for longer periods of time.• Lead client phone calls and client on-sites to provide bi-weekly, quarterly, and annual progress. These also included training clients on CRM tools and providing reporting results for campaigns to show revenue, show potential campaign examples, and patient acquisition over time.• Work in digital presence management to sustain accuracy for web listings for hospital facilities and clinics and provide quarterly reporting to client on impressions, unique clicks, and further traffic through hospital website.• Managing projects of 3-6 month client onboarding/ database build process for new clients, to build patient data and purchased non-patient data into the company database. After database is built, will lead project to automate a sustainable monthly database update to input monthly patient data and results of campaigns. Show less
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Campaign Manager
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Sep 2016 - Mar 2018
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CSI
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United States
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Information Technology & Services
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700 & Above Employee
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Interceptionist
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Aug 2015 - Sep 2016
• Worked on tickets in two separate CRM ticketing systems, entering requests for clients to troubleshoot issues. Entering PRD tickets to collect loan information on a secured server to gather financial progression on a quarterly, semi-annual, and annual basis. • Collected information from clients during incoming customer calls in order to transfer them to proper department to troubleshoot issues with products. • Approved alert files for bank auditing to make sure loan information was in compliance • Collaborating to build and test a new CRM ticketing system called Inspire, working with product management team to build an efficient tool that combines all resources needed to be used across all departments within the client services and data services departments. • Created training documentation used within the department updated in Excel and Word to train future employees on CRM products. Show less
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Ripon College
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United States
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Higher Education
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100 - 200 Employee
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Adjunct Instructor
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Sep 2014 - Dec 2014
• Taught three-hour public speaking course with a focus on the topic of civic engagement, specifically teaching application of persuasive skills in community action and community involvement. • Taught three-hour public speaking course with a focus on the topic of civic engagement, specifically teaching application of persuasive skills in community action and community involvement.
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University of Wisconsin Oshkosh
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United States
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Higher Education
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700 & Above Employee
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Fulltime Instructor
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Sep 2011 - Sep 2014
• Served as Director of the UWO Forensics program coaching full time while performing all administrative tasks for the team including organization of travel. • In charge of program budget, meeting with Student Allocations Committee to discuss budget defense, also to work on enhancing and maintaining relations for alumni endowments and scholarship funds to the University of Wisconsin-Oshkosh Forensic Program. • Worked in a collaborative effort with instructors across UW-Oshkosh to develop the University Studies Program, which was developed to collaborate general education classes alongside other major departments to enhance student passion and engagement, to assist in easing the transition for first year college students, and eventually, decrease the freshman drop-out rate each year. • Full time instructor and taught full course load of public speaking, specifically focusing on civic engagement, intercultural communication, and sustainability. Show less
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Eastern Michigan University
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United States
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Higher Education
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700 & Above Employee
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Speech Coach
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Sep 2009 - May 2011
I was a graduate assistant for the EMU Speech team. Coached performances of interpretations of literature of all genres, and help students in writing and performing public speeches for competition. I was a graduate assistant for the EMU Speech team. Coached performances of interpretations of literature of all genres, and help students in writing and performing public speeches for competition.
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Education
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Eastern Michigan University
Master of Arts (M.A.), Communication: Emphasis in Performance studies -
Western Kentucky University
Bachelor of Arts (B.A.), English Literature