Maggie Thacker
Director Of Client Development at VMDO Architects- Claim this Profile
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Bio
Roy Decker
Duvall Decker Architects had the privilege of working with Maggie Thacker in a successful pursuit for a new Federal Courthouse for Greenville Ms; a GSA Design Excellence project. Maggie, in her capacity as Director of Marketing for EDR played an instrumental role in the team's selection for the work. The pursuit was a joint effort between Duvall Decker and Eskew Dumez Ripple. The successful Duvall Decker proposal linked myself with Steve Dumez as co-lead designers in a collaborative effort. Each firm and design principal had unique and complimentary strengths. Maggie helped this complex team find and hone its singular voice to appeal to the client (GSA), the court, and to the community. Maggie's unique approach to marketing is at all times, a means to achieve public good. She believes, as I do, that architecture matters. It defines and teaches us who we are, and who we strive to become. Her finely-nuanced approach to marketing is beyond
Rick Archer
Recently Maggie facilitated a
Roy Decker
Duvall Decker Architects had the privilege of working with Maggie Thacker in a successful pursuit for a new Federal Courthouse for Greenville Ms; a GSA Design Excellence project. Maggie, in her capacity as Director of Marketing for EDR played an instrumental role in the team's selection for the work. The pursuit was a joint effort between Duvall Decker and Eskew Dumez Ripple. The successful Duvall Decker proposal linked myself with Steve Dumez as co-lead designers in a collaborative effort. Each firm and design principal had unique and complimentary strengths. Maggie helped this complex team find and hone its singular voice to appeal to the client (GSA), the court, and to the community. Maggie's unique approach to marketing is at all times, a means to achieve public good. She believes, as I do, that architecture matters. It defines and teaches us who we are, and who we strive to become. Her finely-nuanced approach to marketing is beyond
Rick Archer
Recently Maggie facilitated a
Roy Decker
Duvall Decker Architects had the privilege of working with Maggie Thacker in a successful pursuit for a new Federal Courthouse for Greenville Ms; a GSA Design Excellence project. Maggie, in her capacity as Director of Marketing for EDR played an instrumental role in the team's selection for the work. The pursuit was a joint effort between Duvall Decker and Eskew Dumez Ripple. The successful Duvall Decker proposal linked myself with Steve Dumez as co-lead designers in a collaborative effort. Each firm and design principal had unique and complimentary strengths. Maggie helped this complex team find and hone its singular voice to appeal to the client (GSA), the court, and to the community. Maggie's unique approach to marketing is at all times, a means to achieve public good. She believes, as I do, that architecture matters. It defines and teaches us who we are, and who we strive to become. Her finely-nuanced approach to marketing is beyond
Rick Archer
Recently Maggie facilitated a
Roy Decker
Duvall Decker Architects had the privilege of working with Maggie Thacker in a successful pursuit for a new Federal Courthouse for Greenville Ms; a GSA Design Excellence project. Maggie, in her capacity as Director of Marketing for EDR played an instrumental role in the team's selection for the work. The pursuit was a joint effort between Duvall Decker and Eskew Dumez Ripple. The successful Duvall Decker proposal linked myself with Steve Dumez as co-lead designers in a collaborative effort. Each firm and design principal had unique and complimentary strengths. Maggie helped this complex team find and hone its singular voice to appeal to the client (GSA), the court, and to the community. Maggie's unique approach to marketing is at all times, a means to achieve public good. She believes, as I do, that architecture matters. It defines and teaches us who we are, and who we strive to become. Her finely-nuanced approach to marketing is beyond
Rick Archer
Recently Maggie facilitated a
Credentials
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LEED Green Associate
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Experience
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VMDO Architects
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United States
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Architecture and Planning
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1 - 100 Employee
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Director Of Client Development
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Nov 2018 - Present
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EskewDumezRipple
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United States
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Architecture and Planning
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1 - 100 Employee
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Director of Marketing and Business Development
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Oct 2015 - Oct 2018
Eskew+Dumez+Ripple is a nationally honored architecture, interiors and urban planning firm recognized for producing innovative projects grounded by a strong understanding of context, culture, and environment. We build across the country and around the world, with the goal of integrating beauty and performance.From the firm’s inception in 1989, the firm is driven by four enduring core values: Design Excellence, Environmental Responsibility, Community Outreach, and Client Commitment. Every aspect of the practice has been structured to support these ideals. The resulting body of work – ranging from intimate interiors to large urban planning projects with numerous stakeholders – reflects aspiration to building community, regardless of project scale, budget, scope or complexity.Overall responsibilities include:Strategic Leadership:- Drive overall business acquisition strategy to actively seek and secure new commissions- Work alongside leadership as an internal consultant and mentor on issues related to client acquisition- Conduct research to identify trends affecting primary and secondary market sectors- Identify prospects, develop overall pursuit strategy and lead the pursuit process from client identification to award of projectBusiness Development:- Cultivate and maintain relationships with clients and influencers - Identify upcoming opportunities in advance of issued RFPs - Conduct market research and forecasting for all market sectors- Create and maintain personal business development plans for all leaders within the firmMarketing Management:- Manage staff of three, including Communications, Marketing and Business Development Coordinators- Oversee all brand, communications and social media - Provide strategy and leadership for various external consultants, including public relations
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VMDO Architects
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United States
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Architecture and Planning
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1 - 100 Employee
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Director of Marketing & Business Development / Principal / Executive Committee Chairman
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Apr 2008 - Oct 2015
VMDO Architect, a regional architectural firm of 70+ located in Charlottesville, has specialized in design for educational institutions since 1976. As Director of Marketing & Business Development for over 15 years, I ensured that all marketing, business development and brand strategy efforts aligned with the firm’s vision and goals. Additionally, I served as Chairman of the firm’s Executive Committee.Collective firm-wide accomplishments included:- Staff growth from 20 employees to 70+- Billing growth from $3 million to $10 million - Growth of Central Virginia presence grown to regional/national levels- Project scale from $1 - $10 million grown to $50+ million- Local, regional and national awards including AIA (COTE) + AIA CAE and AIA VA's Firm of the YearPrincipal, Executive Committee Chairman:May 2013 – October, 2015After overseeing a Strategic Visioning and restructuring of the practice in late 2012, I served as Executive Committee Chairman. The committee's overall responsibilities included:- Facilitated firm growth and change - Orchestrated Strategic Planning and Business Planning- Championed avenues for growth for emerging leaders - Launched implementation of CRM for business practice (Ajera) and Marketing (Cosential) and internal Firm Intranet- Underlined importance of investing in Research + Development- Launched new advocacies to add distinct value including Environmental Graphics and Interior Design- Personally represented the firm through AEC Roundtable - Secured and served as firm liaison with Outside AEC Business Consultant
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Director of Marketing & Business Development
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Jun 2004 - Apr 2008
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VMDO Architects
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United States
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Architecture and Planning
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1 - 100 Employee
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Director of Marketing
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Feb 1995 - Jun 2004
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Perkins&Will
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United States
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Architecture and Planning
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700 & Above Employee
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Marketing Coordinator
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1993 - 1995
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Marketing Coordinator
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1992 - 1993
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Junior Account Executive
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May 1991 - Mar 1992
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Quinn Evans
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Assistant
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Jan 1990 - Dec 1990
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Education
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Virginia Commonwealth University
BS, Advertising