Brand & Engagement Manager

• Jul 2023 - Present

Marketing Coordinator

• Nov 2021 - Jul 2023

- Manage all social media from ideation to execution for Instagram, Facebook, and TikTok.- Responsible for community management including reviews, customer service inbox, and public messaging channels. - Regularly update WordPress for content and product updates as needed, including working with developers as needed. - Manage and execute email programming for 11 US locations including automated flows.- Report on all marketing analytics for SEO, Social, and Email metrics to both internal stakeholders and the national board of investors.-Assist regional managers with upsells and in-person marketing across all Escape locations.- Assist in updating and maintaining current brand standards through digital and print marketing initiatives- Create compelling creative materials for email, organic social, blog, and beyond including copy and visual assets.- Assist in the creative planning process and management of yearly marketing calendar. Show less

Marketing Manager

• May 2020 - Nov 2021

- Manage and execute all marketing campaigns for both B2B and B2C including but not limited to email marketing, social media management, and event management.-Organize, report, and update the marketing calendar regularly for upper leadership.- Responsible for all events from ideation to execution including nationwide trade show schedule and quarterly sale events & meetings. Manage budget, set up, and vendor relationships for all b2b & b2c events. - Responsible for all social media platforms including Facebook, Instagram, Twitter, and Youtube.- Report regularly on all important metrics via Google Analytics, Shopify, Sprout and Klaviyo- Create and manage ambassador, athlete & influencer marketing programs as well as all affiliate marketing.- Manage and grow all influencer, athlete, and creator relationships for present and future campaigns- Responsible for all outside partnerships including non-profit and private label opportunities. - Coordinate with outside partners for fundraising, sales, and educational events. - Manage all eCommerce platforms and online sales (Shopify).- Maintain automated marketing efforts via Klaviyo. - Hire and oversee all outside marketing vendors and branding projects including agencies and contractors. - Report on all marketing analytics for retail partners, website, and social media.- Assist with customer service outreach via email, social & phones. - Assist in planning and execution of trade show strategy including booth design, budget & merchandising- Supplement sales team for travel & trade show sales support for B2B & B2C. Show less

Marketing Coordinator

• Oct 2018 - May 2020

Account Management Associate

• May 2018 - Sep 2018

Duties consist of: Generating revenue for the business by building relationships with new and existing clients. Managing social media platform(s). Generating content on a weekly basis for the online Creative Allies blog. Attending approved creative events on behalf of Creative Allies. Assist in ghostwriting projects and copy editing for all relevant projects Update website and online channels for campaign changes and community engagement Duties consist of: Generating revenue for the business by building relationships with new and existing clients. Managing social media platform(s). Generating content on a weekly basis for the online Creative Allies blog. Attending approved creative events on behalf of Creative Allies. Assist in ghostwriting projects and copy editing for all relevant projects Update website and online channels for campaign changes and community engagement

Student

• Aug 2014 - May 2018

Social Media Manager

• Feb 2017 - Jan 2018

Receptionist

• Jun 2015 - Jan 2018

Production Intern

• Aug 2017 - Dec 2017

Create show content and edit video/audio for news broadcast Run teleprompter, audio board, camera, and switchboard when necessary Research news stories and topics and contact important sources/witnesses Create show content and edit video/audio for news broadcast Run teleprompter, audio board, camera, and switchboard when necessary Research news stories and topics and contact important sources/witnesses

Event Staff and Child Care

• Jun 2014 - Aug 2014