Maggie Meyers (she / her)
Deputy Chief / Vice President of Communications at Washington State Charter Schools Association (WA Charters)- Claim this Profile
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Spanish Limited working proficiency
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Italian Limited working proficiency
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Sinhalese Limited working proficiency
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Bio
Baionne Coleman
I've had the opportunity to work alongside Maggie in a parallel with our organization Rainier Valley Leadership Academy. She has been a fierce advocate for our anti-racist school. She has sent us recommendations on marketing and channeled resources to us to ensure our families have a voice at the table. Maggie is a communications specialist who is intent on ensuring she is an equitable storyteller and is willing to learn and receive feedback. Maggie has seamlessly led partnerships using strategic earned media, op Ed’s, and other communications that support critical advocacy for the sector. I have immensely enjoyed working with Maggie, it is easy, productive, and encouraging. We always learn a few things and she shares resources.
Peri Lynn Turnbull, APR
I have known Maggie as a peer and colleague since 2015 - first from my own similar role at the California Charter Schools Association and then when I worked at the National Alliance for Public Charter Schools – where I had the opportunity to connect with Maggie on an ongoing basis about charter school issues and opportunities both in Washington State and around the country. Maggie has the rare combination of talent as a strategist and effective implementer on a wide range of policy, political and communications initiatives. Her ability to quickly assess a situation, provide meaningful solutions and then execute on specific tactics speaks to her skills and experience and make her a sought after leader and thought partner. Maggie always contributed thoughtfully on national level calls and at events, sharing lessons learned from WA and providing feedback and ideas to her peers. But what makes Maggie such a great colleague, is her own willingness for self-introspection and growth and her desire to learn from others all the while being authentic in her relationships and commitment to making a difference in her community and state. Peri Lynn Turnbull, APR CEO/Founder PLT Strategies Group
Baionne Coleman
I've had the opportunity to work alongside Maggie in a parallel with our organization Rainier Valley Leadership Academy. She has been a fierce advocate for our anti-racist school. She has sent us recommendations on marketing and channeled resources to us to ensure our families have a voice at the table. Maggie is a communications specialist who is intent on ensuring she is an equitable storyteller and is willing to learn and receive feedback. Maggie has seamlessly led partnerships using strategic earned media, op Ed’s, and other communications that support critical advocacy for the sector. I have immensely enjoyed working with Maggie, it is easy, productive, and encouraging. We always learn a few things and she shares resources.
Peri Lynn Turnbull, APR
I have known Maggie as a peer and colleague since 2015 - first from my own similar role at the California Charter Schools Association and then when I worked at the National Alliance for Public Charter Schools – where I had the opportunity to connect with Maggie on an ongoing basis about charter school issues and opportunities both in Washington State and around the country. Maggie has the rare combination of talent as a strategist and effective implementer on a wide range of policy, political and communications initiatives. Her ability to quickly assess a situation, provide meaningful solutions and then execute on specific tactics speaks to her skills and experience and make her a sought after leader and thought partner. Maggie always contributed thoughtfully on national level calls and at events, sharing lessons learned from WA and providing feedback and ideas to her peers. But what makes Maggie such a great colleague, is her own willingness for self-introspection and growth and her desire to learn from others all the while being authentic in her relationships and commitment to making a difference in her community and state. Peri Lynn Turnbull, APR CEO/Founder PLT Strategies Group
Baionne Coleman
I've had the opportunity to work alongside Maggie in a parallel with our organization Rainier Valley Leadership Academy. She has been a fierce advocate for our anti-racist school. She has sent us recommendations on marketing and channeled resources to us to ensure our families have a voice at the table. Maggie is a communications specialist who is intent on ensuring she is an equitable storyteller and is willing to learn and receive feedback. Maggie has seamlessly led partnerships using strategic earned media, op Ed’s, and other communications that support critical advocacy for the sector. I have immensely enjoyed working with Maggie, it is easy, productive, and encouraging. We always learn a few things and she shares resources.
Peri Lynn Turnbull, APR
I have known Maggie as a peer and colleague since 2015 - first from my own similar role at the California Charter Schools Association and then when I worked at the National Alliance for Public Charter Schools – where I had the opportunity to connect with Maggie on an ongoing basis about charter school issues and opportunities both in Washington State and around the country. Maggie has the rare combination of talent as a strategist and effective implementer on a wide range of policy, political and communications initiatives. Her ability to quickly assess a situation, provide meaningful solutions and then execute on specific tactics speaks to her skills and experience and make her a sought after leader and thought partner. Maggie always contributed thoughtfully on national level calls and at events, sharing lessons learned from WA and providing feedback and ideas to her peers. But what makes Maggie such a great colleague, is her own willingness for self-introspection and growth and her desire to learn from others all the while being authentic in her relationships and commitment to making a difference in her community and state. Peri Lynn Turnbull, APR CEO/Founder PLT Strategies Group
Baionne Coleman
I've had the opportunity to work alongside Maggie in a parallel with our organization Rainier Valley Leadership Academy. She has been a fierce advocate for our anti-racist school. She has sent us recommendations on marketing and channeled resources to us to ensure our families have a voice at the table. Maggie is a communications specialist who is intent on ensuring she is an equitable storyteller and is willing to learn and receive feedback. Maggie has seamlessly led partnerships using strategic earned media, op Ed’s, and other communications that support critical advocacy for the sector. I have immensely enjoyed working with Maggie, it is easy, productive, and encouraging. We always learn a few things and she shares resources.
Peri Lynn Turnbull, APR
I have known Maggie as a peer and colleague since 2015 - first from my own similar role at the California Charter Schools Association and then when I worked at the National Alliance for Public Charter Schools – where I had the opportunity to connect with Maggie on an ongoing basis about charter school issues and opportunities both in Washington State and around the country. Maggie has the rare combination of talent as a strategist and effective implementer on a wide range of policy, political and communications initiatives. Her ability to quickly assess a situation, provide meaningful solutions and then execute on specific tactics speaks to her skills and experience and make her a sought after leader and thought partner. Maggie always contributed thoughtfully on national level calls and at events, sharing lessons learned from WA and providing feedback and ideas to her peers. But what makes Maggie such a great colleague, is her own willingness for self-introspection and growth and her desire to learn from others all the while being authentic in her relationships and commitment to making a difference in her community and state. Peri Lynn Turnbull, APR CEO/Founder PLT Strategies Group
Experience
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Washington State Charter Schools Association (WA Charters)
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United States
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Education Administration Programs
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1 - 100 Employee
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Deputy Chief / Vice President of Communications
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Sep 2020 - Present
Responsible for strategic oversight of all communications functions, including branding, storytelling, research and messaging, earned and paid media campaigns. Successfully lead campaigns to grow and activate advocates. Expert in rapid response planning, comms and media coaching. Demonstrated experience increasing awareness on a polarizing issue to advance key policy priorities.
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Director of Communications
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Jan 2016 - Sep 2020
Led strategic communications and marketing for a statewide nonprofit organization focused on increasing high-quality, innovative, public school options for systemically underserved students. Served as chief communications counsel for internal leadership, external partners, and association members. As lead architect of strategic and crisis communications plans, guide the state's charter public school sector through challenging and urgent political circumstances, while increasing positive awareness about charters statewide.Built the communications and marketing arm of the Association. Represent the organization with the media and public relations, and oversee all messaging, marketing, and communications across school programs, fund development, political, legislative, policy, advocacy, and community engagement work. Proven track record securing robust positive media coverage, and overseeing impactful public awareness and enrollment campaigns across multiple digital platforms. Maintain a more than 4:1 ratio of positive and accurate to negative media coverage on Washington's charter schools, as compared to the average national ratio of 1:4 positive to negative for media coverage on charter schools.
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Manager of Communications and Strategic Relations
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Nov 2014 - Jan 2016
Managed all communications functions for a growing start-up nonprofit. Leveraged public relations, branding, and social media skills to increase awareness and support on a polarizing issue across diverse audiences. Generated content for owned, earned, and paid media channels, and represented organization with local, statewide, and national media.
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Project Manager
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Feb 2014 - Nov 2014
Managed annual conference, special events, communications, and operations for a non-profit startup focused on helping launch Washington state's first round of charter public schools.
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Media Services, Inc.
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Greater Seattle Area
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Account Executive
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Sep 2013 - Feb 2014
Managed a diverse portfolio of retail clients for a women-owned marketing firm. Oversaw and executed contracts; led successful paid and earned media campaigns to increase brand awareness and drive business. Planned VIP and promotional events; produced print and digital marketing materials. Managed a diverse portfolio of retail clients for a women-owned marketing firm. Oversaw and executed contracts; led successful paid and earned media campaigns to increase brand awareness and drive business. Planned VIP and promotional events; produced print and digital marketing materials.
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Freelance, self-employed
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Greater New York City Area
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Freelance Writer and Copyeditor
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Sep 2005 - Jan 2013
Worked as freelance writer and copyeditor for a variety of publications, including a children’s book series published by HarperCollins and the Smithsonian Institute. Worked as freelance writer and copyeditor for a variety of publications, including a children’s book series published by HarperCollins and the Smithsonian Institute.
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Manhattan Youth
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United States
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Individual and Family Services
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100 - 200 Employee
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Community Center Coordinator
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Jan 2009 - Jun 2009
Coordinated membership for youth, adult, family, and senior programs, and supported operations for a K-8 after-school and summer youth programs run in conjunction with New York City Public Schools. Utilized communications, marketing, and event planning skills to contribute to success of fundraisers and community events. Coordinated membership for youth, adult, family, and senior programs, and supported operations for a K-8 after-school and summer youth programs run in conjunction with New York City Public Schools. Utilized communications, marketing, and event planning skills to contribute to success of fundraisers and community events.
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Hour Media
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United States
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Media Production
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1 - 100 Employee
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Editorial Contributor
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Jan 2007 - Dec 2007
Researched, produced and wrote a design column titled “Final Take” and “In Print,” a book review column for New York Home magazine
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Magazine Coordinator, New York Home & Absolute NY
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Jul 2006 - Dec 2007
Served as operations manager, and marketing and editorial associate for two luxury lifestyle magazines. Served as PR contact, managed photo shoots, wrote and edited copy, and planned and executed events co-hosted with luxury goods clients.
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Penguin Publishing Group
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Book and Periodical Publishing
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500 - 600 Employee
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Editorial Intern, Dutton Children's Books
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Jun 2005 - Sep 2005
Provided administrative and editorial support as an intern in a leading imprint of Penguin Young Readers Group. Provided administrative and editorial support as an intern in a leading imprint of Penguin Young Readers Group.
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Pownal Elementary School
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Portland, Maine Area
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Founder, Pownal K-5 Reading Club
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Jan 2002 - May 2005
Spearheaded a rural public school’s first book club program that augmented the science and social studies curriculum. Led weekly meetings in a small group setting for third to sixth graders. Spearheaded a rural public school’s first book club program that augmented the science and social studies curriculum. Led weekly meetings in a small group setting for third to sixth graders.
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Education
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2010 - 2013
University of Washington
Master of Education, Language, Literacy, and Culture -
2001 - 2005
Bowdoin College
Bachelor of Arts (BA), Religion; Asian Studies
Community
