Experience

4Topps Premium Seating

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Sales & Production

  • Nov 2016 - Present

  Leads high-level sales and project management efforts and maintaining of consistent sales toexceed annual sales budgets. This includes sales strategy presentations, direct mail and webmarketing, website and social-media management, and marketing collateral creation. Alsoresponsible for account management and outreach, oversight of marketing and customer servicecampaigns, market research, referrals, and trade show and conference services.Directs communications with executive leadership and third party vendors (manufacturing,designers, rendering experts) to manage all jobs from point-of-sale to concept and execution toguarantee customer satisfaction and consistent products and service.Through evolutionary consultative sales approach, increased profits by 200% annually in thirdyear.Expanded business into myriad sports entertainment markets: MLB, MiLB, NFL, NASCAR,NCAA, MLS, horse-racing, and international sports. Increased ROI 10-15% in NASCAR,NCAA, and MLS markets annually.



Chicago White Sox

• United States
• Spectator Sports
• 400 - 500 Employee

• Manager of Analytics and Ticket Sales

  • Feb 2016 - Oct 2016

  Led a team of six individuals responsible for driving new business sales. Liaised between the TicketSales and service staff to all other Front Office departments regarding ticket sales initiative details,potential client/fan questions, and marketing efforts.Through creation and implementation of customer relationship management system, helpedestablish benchmarks and tracking for outbound activity. Increased revenue and retention ofcurrent customer base by 10%.Worked directly with Major League Baseball Advanced Media (MLBAM) to facilitate propersales models and game technology to onboard new staff.

• Senior Coordinator of Ticket Sales Operations

  • Sep 2012 - Feb 2016

  Provided general administrative support for the Ticket Sales and Service department with necessary administrative functions such as managing leadership schedule, coordinating internal and external sales meetings, programs, projects, events, and initiatives; etc. • Conceptualized, managed and executed over 50 annual events. These events consisted of multiple season ticket and group ticket holder renewal incentive events at the Ballpark or local restaurant, White Sox “RoadShows”/Networking events, annual Season Ticket Holder “Thank You” event, on-field photographs, national anthem, parades, and first pitches.• Created content for marketing initiatives and renewal incentives to accelerate annual sales goals. • Designed educational and training materials, and led new hire training program. Managed ten seasonal sales staff members• Provided educational resources and support through student body seminars at Illinois State University and DePaul University.

• Senior Coordinator, Ticket Sales Operations and Client Services and Sales Executive

  • Nov 2009 - Sep 2012

  Conceptualized, managed and executed over 50 annual events, including “RoadShows,"networking events, Season Ticket Holder events, national anthems, parades, and first pitches.Created marketing content, educational, and training materials to accelerate annual sales goals andtrain new staff.Managed customer relations and fan experience. Responsible for service and renewal of 800 seasonticket holders, completed daily outbound calls to current clients, targeted personnel, and corporateleads to achieve yearly retention rate of 88%.



Camelback Ranch-Glendale

• United States
• Spectator Sports
• 1 - 100 Employee

• Seasonal Sales Associate

  • 2010 - 2011



American Marketing Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• Vice President of Communications

  • Aug 2007 - May 2009



Kane County Cougars Baseball

• United States
• Spectator Sports
• 1 - 100 Employee

• Seasonal Sales Associate

  • May 2008 - Aug 2008