Maggie Chang

Brand Designer at Valora
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area
Languages
  • English -
  • Mandarin -

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5.0

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Kate Carroll

I had the pleasure of watching Maggie evolve into an incredible content strategist. Maggie always brought thoughtful insights to guide our content strategy, and kept a close eye on all of the latest trends. She continued to push herself to create more effective content resulting in higher conversions across our digital channels. She shows great talent in storytelling that will only continue to strengthen. I hope to work with Maggie again soon!

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Brand Designer
      • Aug 2022 - Present

    • United States
    • Cosmetics
    • 1 - 100 Employee
    • Social Media Content Creator
      • May 2021 - Aug 2022

      • Owned and managed monthly social content calendar, optimizing content cadence, and achieving an 850% increase in video views over the course of the year. • Collaborated with sales, e-commerce, and PR teams to align social levers with brand messaging, ensuring cohesive communication. • Created on-brand graphic, video, and photo content, resulting in increased brand visibility, viral content, and community engagement. • Analyzed content performance metrics weekly, adjusting social… Show more • Owned and managed monthly social content calendar, optimizing content cadence, and achieving an 850% increase in video views over the course of the year. • Collaborated with sales, e-commerce, and PR teams to align social levers with brand messaging, ensuring cohesive communication. • Created on-brand graphic, video, and photo content, resulting in increased brand visibility, viral content, and community engagement. • Analyzed content performance metrics weekly, adjusting social strategy in real-time and identifying opportunities for KPI growth and increased content ROI. • Tracked similar brands via Dash Hudson to stay current with industry trends and optimize social media content strategy. Show less • Owned and managed monthly social content calendar, optimizing content cadence, and achieving an 850% increase in video views over the course of the year. • Collaborated with sales, e-commerce, and PR teams to align social levers with brand messaging, ensuring cohesive communication. • Created on-brand graphic, video, and photo content, resulting in increased brand visibility, viral content, and community engagement. • Analyzed content performance metrics weekly, adjusting social… Show more • Owned and managed monthly social content calendar, optimizing content cadence, and achieving an 850% increase in video views over the course of the year. • Collaborated with sales, e-commerce, and PR teams to align social levers with brand messaging, ensuring cohesive communication. • Created on-brand graphic, video, and photo content, resulting in increased brand visibility, viral content, and community engagement. • Analyzed content performance metrics weekly, adjusting social strategy in real-time and identifying opportunities for KPI growth and increased content ROI. • Tracked similar brands via Dash Hudson to stay current with industry trends and optimize social media content strategy. Show less

  • nomel
    • Taipei City, Taiwan
    • Social Media Manager | Content Designer
      • Jan 2021 - Apr 2022

      • Spearheaded social marketing campaigns, collaborating with the CMO to align content with brand messaging and campaign objectives. • Designed event announcement graphics, infographics, website banners, and paid ads, resulting in increased brand awareness and engagement. • Analyzed weekly performance using Iconosquare, providing real-time insights and trends to optimize social media strategy. • Worked closely with the Creative and Social Media team to brainstorm content ideas aligned… Show more • Spearheaded social marketing campaigns, collaborating with the CMO to align content with brand messaging and campaign objectives. • Designed event announcement graphics, infographics, website banners, and paid ads, resulting in increased brand awareness and engagement. • Analyzed weekly performance using Iconosquare, providing real-time insights and trends to optimize social media strategy. • Worked closely with the Creative and Social Media team to brainstorm content ideas aligned with brand goals and current trends. • Assisted with on-brand social content copywriting, maintaining consistent brand voice across various channels. Show less • Spearheaded social marketing campaigns, collaborating with the CMO to align content with brand messaging and campaign objectives. • Designed event announcement graphics, infographics, website banners, and paid ads, resulting in increased brand awareness and engagement. • Analyzed weekly performance using Iconosquare, providing real-time insights and trends to optimize social media strategy. • Worked closely with the Creative and Social Media team to brainstorm content ideas aligned… Show more • Spearheaded social marketing campaigns, collaborating with the CMO to align content with brand messaging and campaign objectives. • Designed event announcement graphics, infographics, website banners, and paid ads, resulting in increased brand awareness and engagement. • Analyzed weekly performance using Iconosquare, providing real-time insights and trends to optimize social media strategy. • Worked closely with the Creative and Social Media team to brainstorm content ideas aligned with brand goals and current trends. • Assisted with on-brand social content copywriting, maintaining consistent brand voice across various channels. Show less

    • Taiwan
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Design Lead
      • Jan 2021 - Mar 2021

      • Designed AetherTek's brand identity system and assets for trade fairs, websites, and print advertising, ensuring consistent brand representation. • Collaborated with web designers and engineers to align brand aesthetic and positioning across multiple communications channels. • Contributed to enhancing brand visibility and recognition through visually appealing design assets. • Designed AetherTek's brand identity system and assets for trade fairs, websites, and print advertising, ensuring consistent brand representation. • Collaborated with web designers and engineers to align brand aesthetic and positioning across multiple communications channels. • Contributed to enhancing brand visibility and recognition through visually appealing design assets.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Designer
      • Nov 2019 - Sep 2020

      • Oversaw marketing design materials, ensuring consistent branding and visual identity across various channels. • Developed compelling and visually immersive experiential and spatial concept presentations for clients in the commercial, residential, and hospitality sectors, effectively showcasing design vision and capturing client interest. • Effectively communicated lighting design concepts through meticulous floorplans, renders, cut sheets, and AGI32 calculations, resulting in precise… Show more • Oversaw marketing design materials, ensuring consistent branding and visual identity across various channels. • Developed compelling and visually immersive experiential and spatial concept presentations for clients in the commercial, residential, and hospitality sectors, effectively showcasing design vision and capturing client interest. • Effectively communicated lighting design concepts through meticulous floorplans, renders, cut sheets, and AGI32 calculations, resulting in precise and accurate implementation of lighting designs. Show less • Oversaw marketing design materials, ensuring consistent branding and visual identity across various channels. • Developed compelling and visually immersive experiential and spatial concept presentations for clients in the commercial, residential, and hospitality sectors, effectively showcasing design vision and capturing client interest. • Effectively communicated lighting design concepts through meticulous floorplans, renders, cut sheets, and AGI32 calculations, resulting in precise… Show more • Oversaw marketing design materials, ensuring consistent branding and visual identity across various channels. • Developed compelling and visually immersive experiential and spatial concept presentations for clients in the commercial, residential, and hospitality sectors, effectively showcasing design vision and capturing client interest. • Effectively communicated lighting design concepts through meticulous floorplans, renders, cut sheets, and AGI32 calculations, resulting in precise and accurate implementation of lighting designs. Show less

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Digital Media Intern
      • Oct 2018 - Jun 2019

      • Successfully managed Sacramento King's largest social media platform, Weibo, overseeing a significant growth of 200K+ followers within the first 3 months. • Produced engaging and culturally relevant graphic, video, and image content targeted towards the Chinese audience, leveraging user engagement feedback, pop culture references, and media trends. • Covered live games, providing timely updates on statistics and capturing behind-the-scenes on-court content to foster a deeper connection… Show more • Successfully managed Sacramento King's largest social media platform, Weibo, overseeing a significant growth of 200K+ followers within the first 3 months. • Produced engaging and culturally relevant graphic, video, and image content targeted towards the Chinese audience, leveraging user engagement feedback, pop culture references, and media trends. • Covered live games, providing timely updates on statistics and capturing behind-the-scenes on-court content to foster a deeper connection with fans. Show less • Successfully managed Sacramento King's largest social media platform, Weibo, overseeing a significant growth of 200K+ followers within the first 3 months. • Produced engaging and culturally relevant graphic, video, and image content targeted towards the Chinese audience, leveraging user engagement feedback, pop culture references, and media trends. • Covered live games, providing timely updates on statistics and capturing behind-the-scenes on-court content to foster a deeper connection… Show more • Successfully managed Sacramento King's largest social media platform, Weibo, overseeing a significant growth of 200K+ followers within the first 3 months. • Produced engaging and culturally relevant graphic, video, and image content targeted towards the Chinese audience, leveraging user engagement feedback, pop culture references, and media trends. • Covered live games, providing timely updates on statistics and capturing behind-the-scenes on-court content to foster a deeper connection with fans. Show less

  • David Suh Photography
    • Sacramento, California Area
    • Photography Studio Assistant
      • Apr 2018 - Mar 2019

      • Provided valuable assistance in styling clients and setting up lighting for optimal photography conditions. • Utilized skills in capturing high-quality video content for social media and advertising purposes, contributing to the studio's online presence and marketing efforts. • Maintained a positive and professional demeanor while building strong relationships with clients, ensuring a welcoming and comfortable environment throughout their photography sessions. • Provided valuable assistance in styling clients and setting up lighting for optimal photography conditions. • Utilized skills in capturing high-quality video content for social media and advertising purposes, contributing to the studio's online presence and marketing efforts. • Maintained a positive and professional demeanor while building strong relationships with clients, ensuring a welcoming and comfortable environment throughout their photography sessions.

    • Taiwan
    • Media Production
    • 1 - 100 Employee
    • Design Intern
      • Aug 2017 - Sep 2017

      • Collaborated with the coding team to create visually appealing and user-friendly web and mobile user interfaces (UI) for Choxue's scorekeeping platform. • Contributed to the development of a specialized platform aimed at supporting underdeveloped student-athlete systems in Taiwan, enabling students to participate in sports while prioritizing their academic pursuits. • Applied design principles and techniques to enhance the functionality and aesthetics of the scorekeeping platform… Show more • Collaborated with the coding team to create visually appealing and user-friendly web and mobile user interfaces (UI) for Choxue's scorekeeping platform. • Contributed to the development of a specialized platform aimed at supporting underdeveloped student-athlete systems in Taiwan, enabling students to participate in sports while prioritizing their academic pursuits. • Applied design principles and techniques to enhance the functionality and aesthetics of the scorekeeping platform, ensuring an intuitive and seamless user experience. Show less • Collaborated with the coding team to create visually appealing and user-friendly web and mobile user interfaces (UI) for Choxue's scorekeeping platform. • Contributed to the development of a specialized platform aimed at supporting underdeveloped student-athlete systems in Taiwan, enabling students to participate in sports while prioritizing their academic pursuits. • Applied design principles and techniques to enhance the functionality and aesthetics of the scorekeeping platform… Show more • Collaborated with the coding team to create visually appealing and user-friendly web and mobile user interfaces (UI) for Choxue's scorekeeping platform. • Contributed to the development of a specialized platform aimed at supporting underdeveloped student-athlete systems in Taiwan, enabling students to participate in sports while prioritizing their academic pursuits. • Applied design principles and techniques to enhance the functionality and aesthetics of the scorekeeping platform, ensuring an intuitive and seamless user experience. Show less

Education

  • University of California, Davis
    Bachelor of Arts - BA, Design and Visual Communications, General
  • University of California, Davis
    Summer Abroad Program: U.K., Scotland, Netherlands, Narrative Environment Design

Community

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